El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

Cómo crear una encuesta de satisfacción del cliente

Cómo crear una encuesta de satisfacción del cliente

Cómo crear una encuesta de satisfacción del cliente Las nuevas tecnologías nos han proporcionado multitud de herramientas que nos permiten hacer una encuesta de satisfacción del cliente de manera rápida y automática. Esto nos facilita mucho la labor, pero también lo estandariza tanto que estas encuestas pueden no ser útiles para lo que buscamos, ya que toda estrategia de […]

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Pasos para crear un programa de fidelización de clientes

Pasos para crear un programa de fidelización de clientes

Pasos para crear un programa de fidelización de clientes A estas alturas ya sabemos que conseguir un cliente nuevo es mucho más caro, hasta cinco veces más, que fidelizarlo. Por eso, el mejor consejo que puedes escuchar es que implantes en tu negocio un programa de fidelización de clientes. En cualquier negocio siempre se mira […]

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Vender a Grandes Cuentas: las claves principales

Vender a Grandes Cuentas: las claves principales

Vender a Grandes Cuentas: las claves principales El Account Based Marketing (ABM) – marketing focalizado en cuentas – es una estrategia de marketing que se dirige de manera personalizada a aquellas cuentas que, por sus características y particularidades, puedan generar un mayor beneficio a la empresa. Quizás esta definición te suene a «más de lo mismo». […]

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What cashback means and how cashback works

What cashback means and how cashback works

What cashback means and how cashback works One of the most recognized promotional mechanisms today, cashback promotions benefit consumers and businesses alike. Here is more on what cashback means and how cashback works. The concept of cashback As the name suggests, cashback means getting money back in exchange for your purchases. So, how does cashback […]

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Cómo optimizar el perfil de LinkedIn

Cómo optimizar el perfil de LinkedIn

Cómo optimizar el perfil de LinkedIn LinkedIn es la red social profesional por excelencia y tu presencia en ella no ha de pasar desapercibida o, por lo menos, eso es lo que tienes que intentar. Se trata de un perfecto escaparate para crear y potenciar tu marca personal, sea cual sea tu situación profesional. LinkedIn […]

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Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies

Why digital promotions are mandatory in consumer marketing strategies Regardless of their size, all businesses need to realize and accept the importance of digital promotions in consumer marketing strategies. Here is why closely scrutinising your online promotions is crucial to obtain the best results in consumer marketing. Different types of promotions for consumer marketing Promotions […]

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Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

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Consumer Marketing Strategies: Cashback Promotions or Rewards?

Consumer Marketing Strategies: Cashback Promotions or Rewards?

Consumer Marketing Strategies: Cashback Promotions or Rewards? Both cashback promotions and rewards are effective consumer marketing strategies. But, which one is right for your business. To help you decide, we are going to discuss cashback promotions and rewards in detail. Cashback vs rewards: which one to choose Cashback or rewards: this can be a tricky […]

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Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing Not only is new technology revolutionising how we live, it is also changing how businesses market to new customers. An example of this change is the increased use of cashback promotions. Here’s why businesses today are preferring cashbacks over traditional discount. Cashback promotions do not kill your […]

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4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]

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