El blog de Gotoclient está dedicado a las técnicas, metodología y procesos de inbound marketing, generación de leads, promociones para consumidores, programas B2B y planes de fidelización.

La planificación de marketing y ventas en las fases: COVID-19, Post – COVID-19 y 2021

La planificación de marketing y ventas en las fases: COVID-19, Post – COVID-19 y 2021

La planificación de marketing y ventas en las fases: COVID-19, Post – COVID-19 y 2021 La actual crisis de COVID-19 además de ser una crisis de salud es también una crisis económica. las grandes discusiones actuales abarcan dos ámbitos concretos, pero sin nadie tener totalidad evidencia de ello alguna: los efectos económicos y de riqueza […]

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Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing

Why cashback instead of discount in consumer marketing Not only is new technology revolutionising how we live, it is also changing how businesses market to new customers. An example of this change is the increased use of cashback promotions. Here’s why businesses today are preferring cashbacks over traditional discount. Cashback promotions do not kill your […]

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Cómo crear una encuesta de satisfacción del cliente

Cómo crear una encuesta de satisfacción del cliente

Cómo crear una encuesta de satisfacción del cliente Las nuevas tecnologías nos han proporcionado multitud de herramientas que nos permiten hacer una encuesta de satisfacción del cliente de manera rápida y automática. Esto nos facilita mucho la labor, pero también lo estandariza tanto que estas encuestas pueden no ser útiles para lo que buscamos, ya que toda estrategia de […]

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Vender a Grandes Cuentas: las claves principales

Vender a Grandes Cuentas: las claves principales

Vender a Grandes Cuentas: las claves principales El Account Based Marketing (ABM) – marketing focalizado en cuentas – es una estrategia de marketing que se dirige de manera personalizada a aquellas cuentas que, por sus características y particularidades, puedan generar un mayor beneficio a la empresa. Quizás esta definición te suene a «más de lo mismo». […]

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Cómo optimizar el perfil de LinkedIn

Cómo optimizar el perfil de LinkedIn

Cómo optimizar el perfil de LinkedIn LinkedIn es la red social profesional por excelencia y tu presencia en ella no ha de pasar desapercibida o, por lo menos, eso es lo que tienes que intentar. Por lo tanto, es esencial saber cómo optimizar el perfil de LinkedIn. Se trata de un perfecto escaparate para crear […]

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Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing

Try Before You Buy: An Interesting Online Promotion Type for FMCG Marketing In a slow economy, getting customers to spend on your products and/or services can be tough to say the least. However, you can entice customers into spending on your business by using sales promotions such as try before you buy. Here is all […]

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4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know

4 online promotions trends every marketing manager and sales manager should know If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know. You should stay current with […]

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How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing

How to avoid mistakes when creating online advertising promotions for consumer marketing The world in consumer marketing is becoming increasingly digital, as you may now. As this happens, more and more businesses are turning to online advertising tactics to increase their reach of consumers and direct results. But, there is a very fine line between […]

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Online promotions ideas to support the point of sale

Online promotions ideas to support the point of sale

Online promotions ideas to support the point of sale Ecommerce is huge today, and it is giving many brick-and-mortar retailers a massive scare. To compete with their digital brethren, physical retail brands will have to step up their promotional game by a notch or two. In addition to entering the ecommerce game buy becoming etailers, […]

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How to make online promotions that work for consumer marketing

How to make online promotions that work for consumer marketing

How to make online promotions that work for consumer marketing One of the most effective ways to increase sales and build customer satisfaction is sales promotions and successful companies know this well. But, how to make online promotions that work? They have been using sales promotions for years and years to great success. With so […]

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