{"id":10350,"date":"2021-05-27T08:15:00","date_gmt":"2021-05-27T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=10350"},"modified":"2021-08-24T05:22:07","modified_gmt":"2021-08-24T04:22:07","slug":"linkedin-event-ad-discover-the-new-ad-format","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/linkedin-event-ad-discover-the-new-ad-format\/","title":{"rendered":"LinkedIn Event Ad \u2013 Discover the new ad format"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-event-ad-discover-the-new-ad-format\"><strong><strong><strong><strong>LinkedIn Event Ad \u2013 Discover the new ad format<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2020, LinkedIn launched <strong>LinkedIn Events<\/strong> to promote your events, but you <strong>must use the Single Image ad. <\/strong><strong><\/strong><\/p>\n\n\n\n<p>A few weeks ago, LinkedIn wanted to <strong>provide a specific format<\/strong> to share your LinkedIn Events. And, consequently, they created the <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a424122\"><strong>Event Ads<\/strong><\/a>. This format allows to promote your events and <strong>convert those professionals you want to attend your event<\/strong>. When launching an event ad campaign, you can analyse if it\u2019s <strong>performing optimally<\/strong> through <strong>new reporting metrics provided by LinkedIn. &nbsp;<\/strong><strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-700x500.jpeg\" alt=\"\" data-id=\"10346\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678.jpeg\" data-link=\"https:\/\/gotoclient.com\/?attachment_id=10346\" class=\"wp-image-10346\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-700x500.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-250x179.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-768x548.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-730x521.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-120x86.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678-372x266.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/05\/photo-1505373877841-8d25f7d46678.jpeg 1000w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-the-linkedin-event-ad-work\" style=\"font-size:30px\"><strong><strong>How does the LinkedIn Event Ad work<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Users see the Event Ad in their feeds and, if they\u2019re interested, they can click \u201cView event\u201d button. When clicking, members go to the Event page and, finally, they can click \u201cAttend Event\u201d. In this process, you can include a form, but it\u2019s not mandatory.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-steps-to-create-the-linkedin-event-ad\"><strong><strong><strong>Steps to create the LinkedIn Event Ad<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>1. Create a <strong>LinkedIn Event page<\/strong> from your company\u2019s page. You have to go to your company page, select Admin tools and click \u201cCreate an event\u201d. Then, you need to fill out the event details.<\/p>\n\n\n\n<p>2.After creating the event page, you have to <strong>create a campaign through the LinkedIn campaign manager.<\/strong> Remember that you <strong>must choose brand awareness, website visits or engagement goals to use this format.<\/strong><\/p>\n\n\n\n<p>3.Develop your <strong>targeting strategy<\/strong>. If you need help in this step, you can check <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\"><strong>this post.<\/strong><\/a><\/p>\n\n\n\n<p>4.Choose the <strong>Event ad format.<\/strong><\/p>\n\n\n\n<p>5.Set up your <strong>bid and budget.<\/strong><\/p>\n\n\n\n<p>6.Create a <strong>new ad.<\/strong><\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-to-consider\" style=\"font-size:30px\"><strong><strong><strong>Tips to consider<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>-The <strong>event page link cannot be edited after launching the ad<\/strong>. So, if you have to change the URL, duplicate the ad and include the new link.<\/p>\n\n\n\n<p>-This format <strong>cannot be launched in LinkedIn stories<\/strong>. That\u2019s why it\u2019s important to <strong>make sure your audience mostly visit the LinkedIn feed.<\/strong><\/p>\n\n\n\n<p>-The <strong>event ad will take the header image and the title from the event page<\/strong>. So, when creating the event page, think if the content will fit the ad.<\/p>\n\n\n\n<p>-It\u2019s <strong>recommended to add a form<\/strong>. Before, we mentioned that it\u2019s not mandatory to include it, but in order to get new qualified leads, it\u2019s essential to add a form.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-event-ad-specifications\" style=\"font-size:30px\"><strong><strong><strong><strong>LinkedIn Event Ad specifications<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>-The <strong>Event name<\/strong> must include a <strong>maximum of 55 ch.<\/strong><\/p>\n\n\n\n<p>-Regarding the <strong>introductory text<\/strong>, it\u2019s <strong>suggested to add<\/strong> <strong>150 ch<\/strong>, but you can include <strong>up to 600 ch.<\/strong><\/p>\n\n\n\n<p>-The image must be 4:1 aspect radio.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-event-ad-reporting\" style=\"font-size:30px\"><strong><strong><strong><strong><strong>Event Ad reporting<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Finally, after launching your campaign, you will need to track the following metrics:<\/p>\n\n\n\n<p><strong>-Event registrations:<\/strong> Total number of users that click \u201cAttend event\u201d.<\/p>\n\n\n\n<p><strong>-Click registrations:<\/strong> Total number of clicks that led to event registration. That means that the member viewed the ad, clicked the \u201cAttend event\u201d button but registered in the moment or later.<\/p>\n\n\n\n<p><strong>-View registrations:<\/strong> Total number of impressions that led to event registration. That means that the member viewed the ad, didn\u2019t click the \u201cAttend event\u201d button but registered later.<\/p>\n\n\n\n<p><strong>-Key result: <\/strong>Total number of times members registered to the event through the Event page directly.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To end this post, we recommend you to check our <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\"><strong>LinkedIn Ads definitive guide<\/strong><\/a> with key information about how to create an effective campaign.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Event Ad \u2013 Discover the new ad format In 2020, LinkedIn launched LinkedIn Events to promote your events, but you must use the Single Image ad. A few weeks ago, LinkedIn wanted to provide a specific format to share your LinkedIn Events. And, consequently, they created the Event Ads. This format allows to promote [&hellip;]<\/p>\n","protected":false},"featured_media":10349,"parent":0,"template":"","tags":[1191],"blog_cat":[],"blog_language":[],"class_list":["post-10350","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Event Ad \u2013 Discover the new ad format - Gotoclient<\/title>\n<meta name=\"description\" content=\"LinkedIn launched a new ad format: The LinkedIn Event ad. Promote your events and convert those professionals you want to attend your event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/linkedin-event-ad-discover-the-new-ad-format\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Event Ad \u2013 Discover the new ad format - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"LinkedIn launched a new ad format: The LinkedIn Event ad. 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