{"id":10846,"date":"2021-10-10T08:15:00","date_gmt":"2021-10-10T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=10846"},"modified":"2024-05-24T12:29:53","modified_gmt":"2024-05-24T11:29:53","slug":"estrategia-de-lead-nurturing-b2b-para-aumentar-tu-conversion","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/estrategia-de-lead-nurturing-b2b-para-aumentar-tu-conversion\/","title":{"rendered":"Estrategia de lead nurturing B2B para aumentar tu conversi\u00f3n"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-estrategia-de-lead-nurturing-b2b-para-aumentar-tu-conversion\" style=\"font-size:31px\"><strong><strong><strong><strong><strong>Estrategia de lead nurturing B2B para aumentar tu conversi\u00f3n<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-el-lead-nurturing-b2b-es-el-proceso-para-construir-una-relacion-solida-con-tus-leads-b2b-con-el-objetivo-de-convertirlos-en-nuevos-clientes-potenciales\">El lead nurturing B2B es el proceso para construir una relaci\u00f3n s\u00f3lida con tus leads B2B con el objetivo de convertirlos en nuevos clientes potenciales.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-700x467.jpg\" alt=\"B2B lead nurturing strategy to increase your conversion\" class=\"wp-image-11048\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-768x513.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-1020x681.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min-372x248.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/B2B-lead-nurturing-strategy-to-increase-your-conversion-min.jpg 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-construye-con-este-podcast-un-plan-de-seguimiento-de-generacion-de-leads-b2b-tuvimos-una-gran-conversacion-con-adrian-falk-sobre-como-iniciar-una-conversacion-y-cerrar-ventas-relevantes\">Construye con este podcast un plan de <a href=\"https:\/\/www.cience.com\/blog\/sales-lead-generation-process\" target=\"_blank\" rel=\"noreferrer noopener\">seguimiento de generaci\u00f3n de leads B2B<\/a>. Tuvimos una gran conversaci\u00f3n con Adrian Falk sobre c\u00f3mo iniciar una conversaci\u00f3n y cerrar ventas relevantes.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"buzzsprout-player-9225649\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9225649-the-lead-generation-follow-up-plan-with-adrian-falk.js?container_id=buzzsprout-player-9225649&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:125px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para desarrollar esta estrategia, primero debes definir tanto el <strong><a href=\"https:\/\/gotoclient.com\/ca\/blog\/buyer-persona-development-through-an-example-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buyer Persona<\/a><\/strong> de tu empresa como el <strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/#3\" target=\"_blank\" rel=\"noreferrer noopener\">perfil de cliente ideal o <em>Ideal Customer Profile<\/em><\/a><\/strong>. Tras analizar los pain points y las necesidades de tu p\u00fablico objetivo, podr\u00e1s <strong>crear y distribuir contenido relevante para ellos.<\/strong> Lo m\u00e1s importante es ofrecer una <strong>experiencia personalizada<\/strong> en funci\u00f3n del <strong>lugar del funnel en el que se encuentren y tambi\u00e9n en sus necesidades.<\/strong> Adem\u00e1s, las empresas que implementan el lead nurturing consiguen un 50% m\u00e1s de ventas, seg\u00fan <a href=\"https:\/\/www.marketo.com\/lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a>.<\/p>\n\n\n\n<p>Dicho esto, antes de poner en marcha tu estrategia de lead nurturing, aseg\u00farate de haber profundizado en los siguientes puntos.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To achieve <strong>results in lead nurturing<\/strong>, it&#8217;s essential to first <strong>stop and reflect on whether the strategy is ready to be launched<\/strong>. Here are some points to keep in mind:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-dark-gray-color has-css-opacity has-dark-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mejores-practicas-para-desarrollar-una-estrategia-de-lead-nurturing\" style=\"font-size:25px\"><strong>Mejores pr\u00e1cticas para desarrollar una estrategia de Lead Nurturing<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-1-asegurate-de-tener-una-idea-clara-de-lo-que-consideras-como-lead-cualificado\"><strong>1. Aseg\u00farate de tener una idea clara de lo que consideras como lead cualificado<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Generar muchos leads no es importante mientras no sean cualificados. <\/strong>Los leads cualificados se definen como aquellos que han mostrado inter\u00e9s en realizar una compra. Sin embargo, es esencial que cumplan con los criterios del Buyer Persona. Por ejemplo, tienen que trabajar en una industria espec\u00edfica, pa\u00eds, con una seniority espec\u00edfica, entre otros.<\/p>\n\n\n\n<p>Por otro lado, tenga en cuenta que los <strong>leads cualificados no son s\u00f3lo los que finalmente realizan una compra<\/strong>. Puede haber leads muy cualificados pero que al final no compren tus productos o servicios.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-2-verifica-de-tener-una-precisa-definicion-de-tu-publico-objetivo\"><strong>2. Verifica de tener una precisa definici\u00f3n de tu p\u00fablico objetivo<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Como se ha mencionado anteriormente, es esencial <strong>tener una definici\u00f3n clara del p\u00fablico objetivo<\/strong>. Si no sabemos a qui\u00e9n nos dirigimos, no sabremos c\u00f3mo crear el contenido adecuado. Por lo tanto, <strong>nuestros esfuerzos no estar\u00e1n bien enfocados.<\/strong><\/p>\n\n\n\n<p>Por lo tanto, no empieces a pensar en el contenido que vas a ofrecer y t\u00f3mate el tiempo necesario para responder: \u00bfA qui\u00e9n me dirijo?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-3-analiza-tu-contenido-existente-para-ver-cual-puedes-utilizar\"><strong>3. Analiza tu contenido existente para ver cu\u00e1l puedes utilizar<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No es necesario <strong>empezar desde cero y crear todo el contenido<\/strong>. Te recomendamos que <strong>primero analices qu\u00e9 contenidos has creado y concluyas cu\u00e1les pueden ser reutilizados.<\/strong><\/p>\n\n\n\n<p>En algunos casos, podr\u00e1s reutilizar algunos contenidos, pero <strong>habr\u00e1 que cambiar el enfoque<\/strong>. Sin embargo, ser\u00e1 m\u00e1s f\u00e1cil y eficiente hacerlo de esta manera.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-dark-gray-color has-css-opacity has-dark-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estrategia-lead-nurturing\" style=\"font-size:25px\"><strong><strong><strong><strong>Estrategia lead nurturing<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tras conocer las mejores pr\u00e1cticas a tener en cuenta antes de lanzar una estrategia de lead nurturing B2B, es el momento de mencionar cu\u00e1les son las estrategias definitivas a tener en cuenta:<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-separe-tus-leads-por-categorias\"><strong>Separe tus leads por categor\u00edas<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los leads generados no estar\u00e1n todos en la misma fase del embudo. <strong>Algunos estar\u00e1n listos para realizar la acci\u00f3n y otros necesitar\u00e1n un proceso completo de nutrici\u00f3n.<\/strong> Por lo tanto, puedes dividir tus leads a trav\u00e9s de las siguientes categor\u00edas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leads no cualificados: <\/strong>En primer lugar, es importante determinar qu\u00e9 clientes potenciales est\u00e1n cualificados y cu\u00e1les no. Los que no est\u00e1n cualificados se incluir\u00e1n en esta lista.<br><br><\/li>\n\n\n\n<li><strong>Marketing Qualified Leads (MQL): <\/strong>Este tipo de leads muestran un inter\u00e9s real en tu producto o servicio. Sin embargo, no est\u00e1n preparados para comprarlos, por lo que tendr\u00e1s que proporcionarles informaci\u00f3n relevante.<br><br><\/li>\n\n\n\n<li><strong>Sales Qualified Leads (SQL): <\/strong>En este caso, los leadsest\u00e1n listos para comprar, por lo que pueden ser redirigidos al departamento de ventas.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por \u00faltimo, te recomendamos que implementes lead scoring para ayudarte a clasificarlos. Puede descargar <a href=\"https:\/\/landingpages.gotoclient.com\/need-to-identify-your-sql-download-our-lead-scoring-template\" target=\"_blank\" rel=\"noreferrer noopener\">nuestra plantilla gratuita aqu\u00ed.<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-700x467.jpg\" alt=\"Lead nurturing strategy - separe leads in different category-min\" class=\"wp-image-11012\" width=\"524\" height=\"349\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min-372x248.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/lead-nurturing-strategy-separe-leads-in-different-category-min.jpg 1200w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-utiliza-herramientas-de-automatizacion\"><strong>Utiliza herramientas de automatizaci\u00f3n<\/strong><\/h4>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Reflexione sobre <strong>qu\u00e9 procesos se pueden automatizar<\/strong>. Puedes desarrollar un <strong>flujo de trabajo para definir las posibles acciones del usuario<\/strong> y <strong>enviar autom\u00e1ticamente el contenido que a la acci\u00f3n realizada.<\/strong><\/p>\n\n\n\n<p><br>Se utiliza principalmente para llevar a cabo <strong>la automatizaci\u00f3n del email<\/strong>. Permite <strong>mantener frescos a tus leads <\/strong>sin tener que <strong>dedicar tiempo a tareas repetitivas<\/strong>. Sin embargo, esto <strong>no significa que el contacto humano desaparezca.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-700x467.jpg\" alt=\"Automated lead nurturing\" class=\"wp-image-11008\" width=\"432\" height=\"288\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min-372x248.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/automated-lead-nurturing-min.jpg 1200w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-desarrollar-campanas-de-remarketing\"><strong>Desarrollar campa\u00f1as de remarketing<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El remarketing consiste en <strong>impactar a los usuarios que visitaron tu web pero no realizaron ninguna acci\u00f3n<\/strong>. Es una buena estrategia para acercarse a aquellos usuarios que <strong>mostraron inter\u00e9s en tu empresa.<\/strong><\/p>\n\n\n\n<p><br>Puede ofrecer <strong>contenido que complemente la p\u00e1gina que hayan visitado<\/strong> para <strong>ofrecer una experiencia \u00f3ptima.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-700x467.jpg\" alt=\"Remarketing strategy concept vector illustration.\" class=\"wp-image-11016\" width=\"440\" height=\"293\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-1536x1024.jpg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-2048x1365.jpg 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-1680x1120.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-1280x853.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/20945375-372x248.jpg 372w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-incluye-sus-redes-sociales\"><strong>Incluye sus redes sociales<\/strong><\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Las redes sociales como LinkedIn o Twitter <\/strong>son una forma eficaz de desarrollar estrategias de lead nurturing.<\/p>\n\n\n\n<p>Puedes <strong>optimizar tus perfiles<\/strong> y tambi\u00e9n <strong>ofrecer contenido que m\u00e1s interese a tu audiencia.<\/strong><\/p>\n\n\n\n<p>Por ejemplo, si sabes que tu audiencia est\u00e1 interesada en el lead scoring, puedes publicar un post explicando este concepto, y despu\u00e9s, puedes publicar una plantilla.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-700x700.jpg\" alt=\"Include your social networks in \" class=\"wp-image-11024\" width=\"392\" height=\"392\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-700x700.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-250x250.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-150x150.jpg 150w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-768x768.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-1536x1536.jpg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-1680x1680.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-1020x1020.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-730x730.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-1280x1280.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-120x120.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081-372x372.jpg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53951081.jpg 2000w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-evalua-tu-estrategia-de-lead-nurturing-y-aprenda-de-los-feedbacks\"><strong>Eval\u00faa tu estrategia de lead nurturing y aprenda de los feedbacks.<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los procesos y las tareas suelen ser mejorables. Adem\u00e1s, algunos contenidos que inicialmente pensabas que eran relevantes, pueden finalmente no ser importantes para tu p\u00fablico objetivo.<\/p>\n\n\n\n<p>Por eso es esencial evaluar tu estrategia de forma continua y pedir la opini\u00f3n de tu equipo de ventas y marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-700x467.jpg\" alt=\"Evaluate your lead nurturing strategies and learn from feedback\" class=\"wp-image-11028\" width=\"485\" height=\"323\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-1536x1024.jpg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-2048x1365.jpg 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-1680x1120.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-1280x853.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/53927861-372x248.jpg 372w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-ultimo-tip\"><strong>\u00daltimo tip<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por \u00faltimo, pero no menos importante, echa un vistazo a las <strong><a href=\"https:\/\/gotoclient.com\/ca\/blog\/discover-the-top-10-strategies-to-enhance-b2b-lead-generation-with-ai\/\">top 10 estrategias para impulsar la generaci\u00f3n de leads B2B con la ayuda de la IA<\/a><\/strong>!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-obten-mas-informacion-sobre-las-estrategias-de-lead-nurturing-para-comenzar-a-realizar-campanas-de-inbound-marketing-b2b-efectivas\"><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre las estrategias de Lead Nurturing para comenzar a realizar campa\u00f1as de Inbound Marketing b2B efectivas. <\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><\/p>\n\n\n<a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_self\">\n    <span>Solicita una auditor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_c638047e3295e58334fe2899f0c9e67a {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En otras publicaciones, hablamos sobre c\u00f3mo crear una campa\u00f1a de LinkedIn Ads de calidad, teniendo en cuenta la estrategia de targeting, los tipos de anuncios el presupuesto, los copies de los anuncios y las im\u00e1genes. Sin embargo, tambi\u00e9n es esencial saber c\u00f3mo desarrollar una gesti\u00f3n eficaz de las campa\u00f1as de LinkedIn. Por eso, en este post, vamos a explicar consejos para gestionar de forma \u00f3ptima tus campa\u00f1as.<\/p>\n","protected":false},"featured_media":11010,"parent":0,"template":"","tags":[1374,1375,1376],"blog_cat":[],"blog_language":[125],"class_list":["post-10846","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-generacion-de-leads-b2b-ca","tag-inbound-marketing-b2b-ca","tag-linkedin-ads-ca-2","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Mejor Gu\u00eda para Implementar Estrategias de Lead Nurturing B2B | Gotoclient<\/title>\n<meta name=\"description\" content=\"Impulsa tu negocio implementando una estrategia de lead nurturing. Ten en cuenta las mejores pr\u00e1cticas y lanza estrategias efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/estrategia-de-lead-nurturing-b2b-para-aumentar-tu-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mejor Gu\u00eda para Implementar Estrategias de Lead Nurturing B2B | Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Impulsa tu negocio implementando una estrategia de lead nurturing. 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