{"id":11217,"date":"2021-06-24T08:15:35","date_gmt":"2021-06-24T07:15:35","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11217"},"modified":"2021-08-24T05:21:42","modified_gmt":"2021-08-24T04:21:42","slug":"como-gestionar-eficazmente-tu-pagina-de-empresa-en-linkedin","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/como-gestionar-eficazmente-tu-pagina-de-empresa-en-linkedin\/","title":{"rendered":"C\u00f3mo gestionar eficazmente tu p\u00e1gina de empresa en LinkedIn"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-c-mo-gestionar-eficazmente-tu-p-gina-de-empresa-en-linkedin\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>C\u00f3mo gestionar eficazmente tu p\u00e1gina de empresa en LinkedIn<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-actualmente-tiene-m-s-de-750-millones-de-usuarios-por-ello-las-empresas-no-pueden-permitirse-no-estar-en-esta-red-social-es-por-este-motivo-que-en-este-post-vamos-a-explicar-c-mo-gestionar-eficazmente-tu-p-gina-de-empresa-de-linkedin\" style=\"font-size:24px\"><strong>LinkedIn actualmente tiene m\u00e1s de <a href=\"https:\/\/about.linkedin.com\/es-es?lr=1\" target=\"_blank\" rel=\"noreferrer noopener\">750 millones de usuarios<\/a>. Por ello, las empresas no pueden permitirse no estar en esta red social. Es por este motivo que en este post vamos a explicar c\u00f3mo gestionar eficazmente tu p\u00e1gina de empresa de LinkedIn.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-700x467.jpeg\" alt=\"How to manage your LinkedIn company page\" data-id=\"11226\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg\" data-link=\"https:\/\/gotoclient.com\/ca\/?attachment_id=11226\" class=\"wp-image-11226\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Antes de explicar c\u00f3mo gestionar tu p\u00e1gina de empresa en LinkedIn, si <strong>no has registrado tu empresa en LinkedIn<\/strong>, esto es lo <strong>primero que debes hacer<\/strong>. En este <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-create-a-linkedin-company-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">post<\/a><\/strong>, te explicamos c\u00f3mo hacerlo.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-por-qu-es-importante-tener-una-ptima-gesti-n-de-la-p-gina-de-empresa-de-linkedin\" style=\"font-size:27px\"><strong><strong><strong>Por qu\u00e9 es importante tener una \u00f3ptima gesti\u00f3n de la p\u00e1gina de empresa de LinkedIn<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tener una p\u00e1gina de empresa en LinkedIn no es s\u00f3lo crearla, gestionarla y optimizarla es esencial. Aqu\u00ed os explicamos algunas razones esenciales por las que es clave su optimizaci\u00f3n:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Aumentar el conocimiento o <em>awareness<\/em>: <\/strong>Tener una p\u00e1gina de empresa optimizada en LinkedIn proporciona al p\u00fablico objetivo la oportunidad de saber m\u00e1s sobre tus productos y servicios. Si una empresa necesita un servicio espec\u00edfico que tu empresa ofrece, puede encontrarle f\u00e1cilmente. Sin embargo, tambi\u00e9n te recomendamos que publiques informaci\u00f3n actualizada de tus productos y servicios.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Encontrar nuevos leads potenciales: <\/strong>Si publicas continuamente informaci\u00f3n relevante, ofertas o contenidos descargables que sean de inter\u00e9s para tu p\u00fablico objetivo, ser\u00e1 m\u00e1s probable que estos se conviertan en nuevos leads potenciales.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Ayudar al SEO. <\/strong>Si publicas contenido de manera continua, ser\u00e1 m\u00e1s f\u00e1cil aparecer dentro de los primeros resultados de los buscadores.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-c-mo-gestionar-tu-p-gina-de-empresa-en-linkedin-mejores-pr-cticas\" style=\"font-size:27px\"><strong><strong><strong>C\u00f3mo gestionar tu p\u00e1gina de empresa en LinkedIn &#8211; Mejores pr\u00e1cticas<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-incluir-todos-los-datos-de-la-p-gina-de-la-empresa\"><strong>Incluir todos los datos de la p\u00e1gina de la empresa<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, una p\u00e1gina de empresa de LinkedIn completada obtiene un 30% m\u00e1s de visitas.<\/p>\n\n\n\n<p>Por lo tanto, es esencial invertir tiempo en proporcionar toda la informaci\u00f3n sobre tu empresa. En consecuencia, el p\u00fablico objetivo te encontrar\u00e1 f\u00e1cilmente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-aseg-rate-de-que-tus-im-genes-est-n-actualizadas\"><strong>Aseg\u00farate de que tus im\u00e1genes est\u00e1n actualizadas<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lo primero que ven los usuarios cuando visitan tu p\u00e1gina de empresa suele ser tu logotipo y tu foto de portada. Por eso ambos son muy importantes.<\/p>\n\n\n\n<p>Mant\u00e9n tus im\u00e1genes alineadas con el branding actual de tu empresa. Por otro lado, aseg\u00farate de que el aspecto de tu p\u00e1gina de empresa en LinkedIn vaya acorde al de tu website. Esto ayudar\u00e1 a que los clientes identifiquen tu empresa m\u00e1s r\u00e1pidamente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-desarrolla-un-plan-de-contenidos\"><strong>Desarrolla un plan de contenidos<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial publicar de manera regular nuevo contenido o actualizaciones para atraer e informar a tu audiencia.<\/p>\n\n\n\n<p>Recomendamos que compartas tendencias, post blog, ofertas y tus servicios y productos.<\/p>\n\n\n\n<p>Por otro lado, LinkedIn tambi\u00e9n ofrece la herramienta de <em>Sugerencias de Contenido<\/em> para ayudarte a descubrir qu\u00e9 temas le interesan a tu p\u00fablico objetivo. Para ello, tienes que hacer clic en <em>Contenido<\/em> situado en el men\u00fa superior de tu p\u00e1gina de empresa de LinkedIn, luego acceder a <em>Art\u00edculos de tendencia<\/em> e incluir los filtros. Finalmente, encontrar\u00e1s autom\u00e1ticamente el contenido que debes ofrecer seg\u00fan los par\u00e1metros de tu audiencia.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"418\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-700x418.png\" alt=\"LinkedIn company page\" class=\"wp-image-11218\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-700x418.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-250x149.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-768x459.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-730x436.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-120x72.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-372x222.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m..png 931w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-piensa-en-los-visuales\"><strong>Piensa en los visuales<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los usuarios no suelen dedicar mucho tiempo a leer todas las publicaciones de LinkedIn. Por eso, las im\u00e1genes deben captar su atenci\u00f3n desde un primer momento. Esto lo puedes llevar a cabo a trav\u00e9s de una estad\u00edstica ilustrada, gr\u00e1ficos, entre otros.<\/p>\n\n\n\n<p>Adem\u00e1s, ten en cuenta que la gente prefiere cada vez m\u00e1s ver contenidos en v\u00eddeo. Por lo tanto, considera la posibilidad de publicar un v\u00eddeo a la semana.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-personaliza-el-cta-de-tu-p-gina-de-empresa-en-linkedin\"><strong>Personaliza el CTA de tu p\u00e1gina de empresa en LinkedIn<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn te permite personalizar el CTA de tu LinkedIn situado junto al bot\u00f3n <em>Seguir<\/em>. Para ello, tienes que ir a la p\u00e1gina de tu empresa, hacer clic en el bot\u00f3n <em>Editar p\u00e1gina<\/em> y luego en <em>Botones<\/em>.<\/p>\n\n\n\n<p>All\u00ed, puedes elegir una de las opciones que ofrece LinkedIn.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"439\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m..png\" alt=\"\" class=\"wp-image-11222\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m..png 585w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-250x188.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-120x90.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-372x279.png 372w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-haz-que-tus-empleados-se-comprometan-con-la-p-gina-de-la-empresa\"><strong>Haz que tus empleados se comprometan con la p\u00e1gina de la empresa<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial que los empleados apoyen la p\u00e1gina de compa\u00f1\u00eda de la empresa. Por ejemplo, deben seguir la p\u00e1gina de LinkedIn y cada vez que se publique un nuevo post, hacer clic en &#8220;me gusta&#8221; y compartirlo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obt-n-m-s-informaci-n-sobre-c-mo-gestionar-tu-p-gina-de-empresa-de-linkedin\"><strong><em><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo gestionar tu p\u00e1gina de empresa de LinkedIn.<\/em><\/strong><\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicitar Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo gestionar eficazmente tu p\u00e1gina de empresa en LinkedIn LinkedIn actualmente tiene m\u00e1s de 750 millones de usuarios. Por ello, las empresas no pueden permitirse no estar en esta red social. Es por este motivo que en este post vamos a explicar c\u00f3mo gestionar eficazmente tu p\u00e1gina de empresa de LinkedIn. Antes de explicar c\u00f3mo [&hellip;]<\/p>\n","protected":false},"featured_media":11226,"parent":0,"template":"","tags":[1191],"blog_cat":[],"blog_language":[],"class_list":["post-11217","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestionar tu p\u00e1gina de empresa en LinkedIn | Gotoclient<\/title>\n<meta name=\"description\" content=\"Las empresas no pueden mantenerse al margen de LinkedIn. 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