{"id":11751,"date":"2021-09-09T11:46:59","date_gmt":"2021-09-09T10:46:59","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11751"},"modified":"2021-09-30T10:48:36","modified_gmt":"2021-09-30T09:48:36","slug":"las-top-tendencias-de-generacion-de-leads-b2b-a-tener-en-cuenta-en-los-proximos-cinco-anos","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/las-top-tendencias-de-generacion-de-leads-b2b-a-tener-en-cuenta-en-los-proximos-cinco-anos\/","title":{"rendered":"Las top tendencias de generaci\u00f3n de leads B2B a tener en cuenta en los pr\u00f3ximos cinco a\u00f1os"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-las-top-tendencias-de-generaci-n-de-leads-b2b-a-tener-en-cuenta-en-los-pr-ximos-cinco-a-os\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>Las top tendencias de generaci\u00f3n de leads B2B a tener en cuenta en los pr\u00f3ximos cinco a\u00f1os<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-aqu-os-presentamos-las-4-principales-tendencias-de-generaci-n-de-leads-b2b-para-impulsar-tu-plataforma-de-generaci-n-de-demanda-en-los-pr-ximos-cinco-a-os\" style=\"font-size:24px\"><strong><strong>Aqu\u00ed os presentamos las 4 principales tendencias de generaci\u00f3n de leads B2B para impulsar tu plataforma de generaci\u00f3n de demanda en los pr\u00f3ximos cinco a\u00f1os.<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"481\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-700x481.jpeg\" alt=\"\" data-id=\"11745\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=11745\" class=\"wp-image-11745\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-700x481.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-250x172.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-120x83.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends-372x256.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/09\/B2B-lead-generation-trends.jpeg 727w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tendencias-para-lanzar-campa-as-ptimas-de-generaci-n-de-leads-b2b\" style=\"font-size:27px\"><strong><strong><strong>Tendencias para lanzar campa\u00f1as \u00f3ptimas de generaci\u00f3n de leads B2B<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Presentamos las cuatro tendencias que debes considerar en los pr\u00f3ximos a\u00f1os. \u00a1Lanza <a href=\"https:\/\/gotoclient.com\/en\/services\/b2b-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as B2B<\/a> e impulsa tu ROI!<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-tendencia-1-el-equipo-de-marketing-y-ventas-trabajar-n-cada-vez-m-s-alineados\"><strong>Tendencia #1: El equipo de marketing y ventas trabajar\u00e1n cada vez m\u00e1s alineados<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las nuevas generaciones se muestran cada vez m\u00e1s esc\u00e9pticas ante los reclamos de venta, seg\u00fan&nbsp;<a href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/sales-service\/documents\/trends\/5-ways-the-future-of-b2b-buying.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>. La investigaci\u00f3n online es su principal forma de comprar (27% en 2020).<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfQu\u00e9 pasar\u00e1 en los pr\u00f3ximos a\u00f1os?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; El equipo de ventas no recibir\u00e1 el mensaje.<\/li><li>&#8211; Los consumidores B2B no coger\u00e1n el tel\u00e9fono.<\/li><li>&#8211; <a href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/sales-service\/documents\/trends\/5-ways-the-future-of-b2b-buying.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Un informe de Gartner<\/a>\u00a0muestra que el 17% del recorrido total de la compra se dedica a interactuar con el equipo de ventas. Si tenemos en cuenta que el acuerdo medio implica a varios proveedores, cualquier representante de ventas solo ocupa aproximadamente el 5 % del tiempo total de compra de un cliente.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En consecuencia, habr\u00e1 una fuerte necesidad de unificar las ventas y el marketing. Seg\u00fan&nbsp;<a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/images\/pdfs\/moments-of-trust-v4.pdf\">LinkedIn<\/a>, en el 87% de los casos, una colaboraci\u00f3n entre los equipos de ventas y marketing permite el crecimiento de los negocios.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-tendencia-2-las-campa-as-de-branding-ser-n-cruciales-para-generar-leads-b2b-cualificados\"><strong>Tendencia #2: Las campa\u00f1as de branding ser\u00e1n cruciales para generar leads B2B cualificados.<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En los \u00faltimos a\u00f1os, la atenci\u00f3n se ha centrado en las campa\u00f1as de generaci\u00f3n de leads B2B. Hoy en d\u00eda, grandes empresas se dan cuenta de que es m\u00e1s relevante trabajar la conciencia de la marca (o awareness). Seg\u00fan <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/case-studies\/images\/namer-pdf\/lin-b2b-2030-trends-pages-v4-new.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, cuando s\u00f3lo se desarrollan campa\u00f1as de adquisici\u00f3n B2B, la tasa de conversi\u00f3n es de un 0,2%.<\/p>\n\n\n\n<p>En los pr\u00f3ximos a\u00f1os, prevemos que:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Las empresas B2B lanzar\u00e1n campa\u00f1as a largo plazo empezando por la fase de awareness.<\/li><li>&#8211; Las empresas aumentar\u00e1n la notoriedad gracias a las campa\u00f1as de awareness<\/li><li>&#8211; Se reducir\u00e1 el spam a trav\u00e9s de LinkedIn Sales Navigator y LinkedIn Messages.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-tendencia-3-volveremos-a-la-segmentaci-n-amplia\"><strong><strong>Tendencia #3: Volveremos a la segmentaci\u00f3n amplia<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cuando desarrollamos campa\u00f1as de generaci\u00f3n de leads B2B, intentamos dirigirnos a nuestro p\u00fablico con mucha precisi\u00f3n. Pero dirigirse a un p\u00fablico amplio ser\u00e1 cada vez m\u00e1s crucial.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por qu\u00e9 suceder\u00e1 esto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Las decisiones de compra B2B suelen implicar a m\u00e1s de un departamento.<\/li><li>&#8211; La gente cambia de trabajo y, por lo tanto, nuevos profesionales entran en estas compa\u00f1\u00edas.<\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-tendencia-4-el-nuevo-marketing-online-b2b-sin-cookies\"><strong><strong>Tendencia #4: El nuevo marketing online B2B sin cookies<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00fan &nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/09\/25\/what-digital-marketing-will-look-like-once-the-cookie-is-dead\/?sh=45e820c170d1\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, el 76% de los usuarios de Internet se sienten inc\u00f3modos con lo que hacen las empresas tecnol\u00f3gicas con sus datos.<\/p>\n\n\n\n<p>Firefox y Safari han bloqueado las cookies de seguimiento, y Google tambi\u00e9n ha anunciado que las bloquear\u00e1.<\/p>\n\n\n\n<p>A continuaci\u00f3n, vamos a mencionar algunos consejos que pueden ayudar en este nuevo marketing digital B2B:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <strong>Publicidad contextual o Contextual advertising: <\/strong>En este caso, los anuncios se basan en el contenido que buscan los usuarios en lugar de su comportamiento. Como resultado, los usuarios ser\u00e1n m\u00e1s propensos a comprometerse con el anuncio.<\/li><li>&#8211; <strong>People-based targeting:\u00a0<\/strong>Los datos giran en torno a los clientes en tiempo real. Permite a las empresas encontrar a los clientes potenciales en el lugar y momento exacto en los que quieren ser contratados.<\/li><li><strong>&#8211; Correos electr\u00f3nicos hiperpersonalizados: <\/strong>Cuida tu CRM actual y desarrolla correos electr\u00f3nicos hiperpersonalizados.<\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obtain-more-information-about-how-to-boost-a-b2b-lead-generation-campaign\"><strong><em>Obtain more information about how to boost a B2B lead generation campaign!<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las top tendencias de generaci\u00f3n de leads B2B a tener en cuenta en los pr\u00f3ximos cinco a\u00f1os Aqu\u00ed os presentamos las 4 principales tendencias de generaci\u00f3n de leads B2B para impulsar tu plataforma de generaci\u00f3n de demanda en los pr\u00f3ximos cinco a\u00f1os. Tendencias para lanzar campa\u00f1as \u00f3ptimas de generaci\u00f3n de leads B2B Presentamos las cuatro [&hellip;]<\/p>\n","protected":false},"featured_media":11748,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-11751","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las top tendencias de generaci\u00f3n de leads B2B a tener en cuenta en los pr\u00f3ximos cinco a\u00f1os - Gotoclient<\/title>\n<meta name=\"description\" content=\"Aqu\u00ed os presentamos las 4 principales tendencias de generaci\u00f3n de leads B2B para impulsar tu plataforma de generaci\u00f3n de demanda en los pr\u00f3ximos cinco a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/las-top-tendencias-de-generacion-de-leads-b2b-a-tener-en-cuenta-en-los-proximos-cinco-anos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las top tendencias de generaci\u00f3n de leads B2B a tener en cuenta en los pr\u00f3ximos cinco a\u00f1os - 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