{"id":11794,"date":"2021-09-30T10:46:26","date_gmt":"2021-09-30T09:46:26","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11794"},"modified":"2021-09-30T10:46:27","modified_gmt":"2021-09-30T09:46:27","slug":"el-nuevo-mundo-sin-cookies-estrategias-a-tener-en-cuenta","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/el-nuevo-mundo-sin-cookies-estrategias-a-tener-en-cuenta\/","title":{"rendered":"El nuevo mundo sin cookies: Estrategias a tener en cuenta"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-el-nuevo-mundo-sin-cookies-estrategias-a-tener-en-cuenta\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>El nuevo mundo sin cookies: Estrategias a tener en cuenta<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-el-seguimiento-de-las-cookies-se-bloquear-en-el-futuro-por-eso-las-empresas-deben-reorientar-sus-estrategias-sin-cookies\" style=\"font-size:24px\"><strong>El seguimiento de las cookies se bloquear\u00e1 en el futuro. Por eso las empresas deben reorientar sus estrategias sin cookies.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"blob:https:\/\/gotoclient.com\/fee232c2-5d7c-4f1f-bd39-33f9c9ff9574\" data-id=\"\"\/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estrategias-a-llevar-a-cabo-sin-cookies\" style=\"font-size:27px\"><strong>Estrategias a llevar a cabo sin cookies<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas deben replantearse sus estrategias de marketing digital y estar preparadas para este nuevo mundo digital. Por eso, a continuaci\u00f3n te mostramos qu\u00e9 estrategias sin cookies puedes tener en cuenta:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-crea-conversaciones-en-tus-redes-sociales\"><strong>Crea conversaciones en tus redes sociales<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tus <strong>redes sociales<\/strong> son una forma crucial para relacionarte con tu p\u00fablico objetivo. Comparte <strong>datos clave<\/strong>, ofrece <strong>recursos<\/strong> que puedan descargar, <strong>haz preguntas<\/strong> y permite que <strong>expresen sus opiniones sobre tu negocio<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-crea-programas-de-fidelizaci-n\"><strong>Crea programas de fidelizaci\u00f3n<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por otro lado,&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/services\/channel-loyalty-program\/\" rel=\"noreferrer noopener\"><strong>los programas de fidelizaci\u00f3n <\/strong><\/a>pueden ser una <strong>estrategia muy \u00fatil sin necesidad de depender de las cookies.<\/strong> Se invita al p\u00fablico objetivo a entrar al programa para <strong>obtener incentivos<\/strong>, como por ejemplo descuentos, cupones, entre otros. A cambio, <strong>tienen que aportar alg\u00fan valor a la empres<\/strong>a. Por ejemplo, si tu negocio es B2B, tu target puede vender tus productos a sus clientes para, en consecuencia, recibir recompensas. Es un programa en el que <strong>ambas partes salen ganando.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-aumenta-tu-capacidad-de-an-lisis\"><strong><strong>Aumenta tu capacidad de an\u00e1lisis<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial contar con una <strong>herramienta de an\u00e1lisis multiplataforma <\/strong>para poder analizar a tu audiencia. Por ejemplo, <strong><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google 360<\/a><\/strong> puede ayudar a determinar los datos first-party recopilados. Como resultado, puedes combinar esta informaci\u00f3n con tus herramientas PPC y poder llegar a un p\u00fablico de calidad.<\/p>\n\n\n\n<p>Adem\u00e1s, recomendamos <strong>fusionar ambos datos en el CRM<\/strong>. Esto te ayudar\u00e1 a entender mejor a tu p\u00fablico objetivo. Por ejemplo, puedes combinar los datos de tus anuncios, google analytics con tu CRM.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-testear-y-testear\"><strong><strong>Testear y testear<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Testear las campa\u00f1as siempre ha sido crucial<\/strong>, pero ahora m\u00e1s que nunca. <strong>Haz experimentos<\/strong> con tus creatividades y tu segmentaci\u00f3n para determinar qu\u00e9 estrategia funciona mejor. Esto te ayudar\u00e1 a conocer mejor a tu p\u00fablico objetivo y te resultar\u00e1 m\u00e1s f\u00e1cil generar engagement.<\/p>\n\n\n\n<p>Una vez lanzadas, <strong>comprueba tus campa\u00f1as a diario<\/strong> y, si es necesario, optim\u00edzalas. Esta es una estrategia crucial sin cookies que puedes tener en cuenta.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-considera-m-s-de-una-plataforma\"><strong><strong>Considera m\u00e1s de una plataforma<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por \u00faltimo, te sugerimos que no te centres s\u00f3lo en una plataforma. <strong>Lanza campa\u00f1as de PPC en 2 o 3 plataformas<\/strong> para ver cu\u00e1l obtiene mejores resultados. Esto tambi\u00e9n puede ayudar a saber c\u00f3mo se comporta tu audiencia.<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obt-n-m-s-informaci-n-sobre-c-mo-impulsar-una-estrategia-b2b-sin-cookies\"><strong><em><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo impulsar una estrategia B2B sin cookies<\/em><\/strong><\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo mundo sin cookies: Estrategias a tener en cuenta El seguimiento de las cookies se bloquear\u00e1 en el futuro. Por eso las empresas deben reorientar sus estrategias sin cookies. Estrategias a llevar a cabo sin cookies Las empresas deben replantearse sus estrategias de marketing digital y estar preparadas para este nuevo mundo digital. Por [&hellip;]<\/p>\n","protected":false},"featured_media":11782,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-11794","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El nuevo mundo sin cookies: Estrategias a tener en cuenta - Gotoclient<\/title>\n<meta name=\"description\" content=\"Llega el &quot;cookieless&quot;. Es hora de replantearse qu\u00e9 estrategias sin cookies debes considerar. \u00a1Aumenta el retorno de la inversi\u00f3n de tu empresa ahora!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/el-nuevo-mundo-sin-cookies-estrategias-a-tener-en-cuenta\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo mundo sin cookies: Estrategias a tener en cuenta - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Llega el &quot;cookieless&quot;. 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