{"id":11969,"date":"2021-10-07T15:27:51","date_gmt":"2021-10-07T14:27:51","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11969"},"modified":"2021-12-28T10:09:55","modified_gmt":"2021-12-28T09:09:55","slug":"como-crear-campanas-de-awareness-b2b-en-linkedin-ads","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/como-crear-campanas-de-awareness-b2b-en-linkedin-ads\/","title":{"rendered":"C\u00f3mo crear campa\u00f1as de awareness B2B en LinkedIn Ads"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-c-mo-crear-campa-as-de-awareness-b2b-en-linkedin-ads\" style=\"font-size:33px\"><strong>C\u00f3mo crear campa\u00f1as de awareness B2B en LinkedIn Ads<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Las empresas suelen centrarse \u00fanicamente en las campa\u00f1as de generaci\u00f3n de contactos B2B. Sin embargo, generar awareness es crucial. \u00a1Descubre c\u00f3mo crear <strong>campa\u00f1as de awareness B2B de calidad en LinkedIn Ads<\/strong>!<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-700x394.jpeg\" alt=\"\" data-id=\"11963\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=11963\" class=\"wp-image-11963\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-700x394.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-250x141.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-768x432.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-1020x574.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-730x411.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-120x68.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads-372x209.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/B2B-awareness-campaigns-on-LinkedIn-Ads.jpeg 1031w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paso-1-establece-tus-objetivos\" style=\"font-size:27px\"><strong>Paso 1: Establece tus objetivos<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Definir tu objetivo es uno de los factores m\u00e1s importantes en los que debes pensar. Permite determinar el enfoque de la campa\u00f1a y los indicadores de la misma. Para las campa\u00f1as de awareness B2B en LinkedIn Ads, tienes las siguientes opciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Brand awareness: <\/strong>Podr\u00e1s optimizar\u00e1 a trav\u00e9s de las impresiones.<\/li><li><strong>&#8211; Video views (consideration): <\/strong>En este caso, debes utilizar el formato de v\u00eddeo. As\u00ed, optimizar\u00e1s las visualizaciones de los v\u00eddeos.<\/li><li><strong>&#8211; Engagement (consideration): <\/strong>Para el objetivo de esta campa\u00f1a, la optimizaci\u00f3n se centra en los clics a una p\u00e1gina de destino espec\u00edfica, la p\u00e1gina de LinkedIn, los seguidores de LinkedIn y las acciones sociales.<\/li><li><strong>&#8211; Website visitors (consideration): <\/strong>Por \u00faltimo, te recomendamos que utilices este objetivo si necesitas optimizar los clics de tu sitio web.<\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paso-2-genera-presencia-de-forma-org-nica-para-impulsar-el-awareness-b2b\" style=\"font-size:27px\"><strong>Paso 2: Genera presencia de forma org\u00e1nica para impulsar el awareness B2B<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>La combinaci\u00f3n de estrategias org\u00e1nicas y de pago es clave <\/strong>para mejorar el conocimiento de tu marca B2B. Por ejemplo, si construyes una presencia org\u00e1nica, puedes testear y optimizar tu contenido org\u00e1nico. En consecuencia, podr\u00e1s elegir el contenido que mejor funcione para tus campa\u00f1as de pago.<\/p>\n\n\n\n<p>Para mantener una p\u00e1gina de LinkedIn remarcable, en primer lugar, es crucial completar tu p\u00e1gina de LinkedIn, analizar los trending topics de tu audiencia y generar engagement con ellos.<\/p>\n\n\n\n<p>Te recomendamos que <strong>compartas contenidos \u00fatiles que cubran las necesidades de tu p\u00fablico objetivo.<\/strong> Adem\u00e1s, muestra tambi\u00e9n a los miembros de tu equipo y p\u00eddeles que participen en la conversaci\u00f3n. Por \u00faltimo, es esencial amplificar las publicaciones compartiendo o comentando.<\/p>\n\n\n\n<p>Adem\u00e1s, otra forma de crear engagement con el p\u00fablico es creando&nbsp;<a target=\"_blank\" href=\"https:\/\/business.linkedin.com\/es-es\/marketing-solutions\/linkedin-live\" rel=\"noreferrer noopener\">LinkedIn live<\/a>&nbsp;y&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/blog\/linkedin-event-ad-discover-the-new-ad-format\/\" rel=\"noreferrer noopener\">LinkedIn events.<\/a><\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paso-3-segmenta-con-precisi-n\" style=\"font-size:27px\"><strong>Paso 3: Segmenta con precisi\u00f3n<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00b4un&nbsp;<a target=\"_blank\" href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/resources\/pdfs\/linkedins-definitive-guide-to-selling-to-multiple-decision-makers.pdf\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>,&nbsp;<strong>la decisi\u00f3n de compra B2B implica a una media de 6,8 personas. <\/strong>Por lo tanto, es esencial no hiper-targetizar, ya que dejar\u00e1s de impactar a usuarios m\u00e1s importantes de lo que crees.<\/p>\n\n\n\n<p>Para ampliar el awareness de tu marca, intenta llegar al mayor n\u00famero de usuarios posible. As\u00ed, al aumentar tu cuota de voz, la marca crecer\u00e1. <\/p>\n\n\n\n<p><strong>LinkedIn ofrece una de las herramientas de segmentaci\u00f3n m\u00e1s completas. <\/strong>Para crear una audiencia m\u00e1s amplia, utiliza <em>matches audiences<\/em> con intereses y datos demogr\u00e1ficos similares a trav\u00e9s del retargeting de sitios web, la segmentaci\u00f3n de contactos y cuentas y el retargeting de engagement. Despu\u00e9s de lanzar la campa\u00f1a, <strong>crea audiencias lookalike para encontrar usuarios con atributos similares.<\/strong><\/p>\n\n\n\n<p>Si necesita saber c\u00f3mo debe apuntar, consulta ahora <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>este link<\/strong><\/a>! \u00a1Compartimos tips \u00fatiles!<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>\u00a1Aprovecha los insights definitivos de LinkedIn Ads a trav\u00e9s de la gu\u00eda!<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61558f641e88a {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paso-4-elige-el-formato\" style=\"font-size:27px\"><strong>Paso 4: Elige el formato<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Una vez desarrollada la segmentaci\u00f3n, es el momento de seleccionar el formato del anuncio. Puedes combinar m\u00e1s de uno. Por ejemplo, si quieres generar <strong>awareness<\/strong>, te recomendamos que combine <strong>single image ads, video ads y conversation ads. <\/strong>En el caso de las <strong>visitas al sitio web<\/strong>, se sugiere mezclar <strong>single image ads y conversation ads. <\/strong>Por otro lado, los <strong>video ads y carousel ads<\/strong> son opciones \u00f3ptimas si se prefiere generar <strong>engagement<\/strong>.<\/p>\n\n\n\n<p>Descubre todos los formatos de LinkedIn Ads y sus correspondientes consejos en <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\">este link<\/a>!<\/p>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paso-5-analiza-las-campa-as-de-awareness-y-optim-zalas\" style=\"font-size:27px\"><strong>Paso 5: Analiza las campa\u00f1as de awareness y optim\u00edzalas<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El gestor de campa\u00f1as de LinkedIn ofrece una amplia gama de m\u00e9tricas que puedes analizar. Estas son las m\u00e9tricas en las que debes centrarte en cada tipo de campa\u00f1a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Awareness: <\/strong>Impresiones clics y CTR (click-through rate).<\/li><li><strong>&#8211; Consideration:<\/strong> visitas al sitio web, clics y CTR (click-through rate).<\/li><li><strong>&#8211; Conversion: <\/strong>conversion rate, coste por conversi\u00f3n y el coste por lead.<\/li><\/ul>\n\n\n\n<p>Recuerda dejar corriendo tus campa\u00f1as <strong>durante 7 d\u00edas<\/strong> antes de comprobar el rendimiento. Adem\u00e1s, ten en cuenta los <strong>datos demogr\u00e1ficos<\/strong> de la campa\u00f1a para analizar qu\u00e9 audiencias tienen mayor engagement, y utiliza la informaci\u00f3n de rendimiento para mejorar tus pujas y tu presupuesto.<\/p>\n\n\n\n<p>Por \u00faltimo, prueba, prueba y prueba. Testeando dos campa\u00f1as similares con peque\u00f1as variaciones, permite descubrir qu\u00e9 combinaciones funcionan mejor.<\/p>\n\n\n\n<div style=\"height:151px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusiones\" style=\"font-size:27px\"><strong>Conclusiones<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las campa\u00f1as de awareness B2B de marca son esenciales para todas las empresas. Aumentar tu notoriedad es una tarea continua y LinkedIn puede ayudarte con esto a trav\u00e9s de su herramienta definitiva para B2B.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-solicita-una-consulta-sobre-c-mo-lanzar-su-campa-a-de-sensibilizaci-n-b2b-en-linkedin\">\u00a1<strong><em>Solicita una consulta sobre c\u00f3mo lanzar su campa\u00f1a de sensibilizaci\u00f3n B2B en LinkedIn<\/em><\/strong>!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo crear campa\u00f1as de awareness B2B en LinkedIn Ads Las empresas suelen centrarse \u00fanicamente en las campa\u00f1as de generaci\u00f3n de contactos B2B. Sin embargo, generar awareness es crucial. \u00a1Descubre c\u00f3mo crear campa\u00f1as de awareness B2B de calidad en LinkedIn Ads! Paso 1: Establece tus objetivos Definir tu objetivo es uno de los factores m\u00e1s importantes [&hellip;]<\/p>\n","protected":false},"featured_media":11964,"parent":0,"template":"","tags":[1191],"blog_cat":[],"blog_language":[],"class_list":["post-11969","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear campa\u00f1as de awareness B2B en LinkedIn Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"Generar awareness es crucial para todo negocio. 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