{"id":12254,"date":"2021-10-28T12:19:44","date_gmt":"2021-10-28T11:19:44","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12254"},"modified":"2021-10-28T12:19:55","modified_gmt":"2021-10-28T11:19:55","slug":"como-configurar-eventos-en-google-analytics-4","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/como-configurar-eventos-en-google-analytics-4\/","title":{"rendered":"C\u00f3mo configurar eventos en Google Analytics 4"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-c-mo-configurar-eventos-en-google-analytics-4\" style=\"font-size:33px\"><strong>C\u00f3mo configurar eventos en Google Analytics 4<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>La configuraci\u00f3n de eventos en Google Analytics 4 permite hacer un seguimiento de determinadas actividades de los usuarios. <\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-700x525.jpeg\" alt=\"\" data-id=\"12247\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12247\" class=\"wp-image-12247\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-700x525.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-250x188.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-768x576.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-1020x765.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-730x548.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-120x90.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-372x279.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking.jpeg 1074w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-c-mo-la-creaci-n-de-eventos-en-google-analytics-4-puede-ayudar-a-tu-negocio\" style=\"font-size:27px\"><strong>\u00bfC\u00f3mo la creaci\u00f3n de eventos en Google Analytics 4 puede ayudar a tu negocio?<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Analytics hace un seguimiento de las p\u00e1ginas vistas. Sin embargo, los usuarios no siguen una ruta espec\u00edfica, sino que hacen clic en p\u00e1ginas, pop-ups, etc. Por ese motivo, Google Analytics cre\u00f3 el seguimiento de eventos para permitir <strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">a los negocios hacer un follow-up de estas interacciones<\/a><\/strong>. Algunas de las interacciones que puedes trackear son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Enviar un formulario<\/li><li>&#8211; Ver un pop-up<\/li><li>&#8211; Hacer clic en un bot\u00f3n<\/li><li>&#8211; Hacer clic en un pop-up<\/li><li>&#8211; Descargar un archivo<\/li><li>&#8211; Compartir una p\u00e1gina<\/li><\/ul>\n\n\n\n<p>Por otro lado, Google Analytics ofrece los siguientes tipos de eventos:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-8bf3a335-73a4-4ddd-8ba1-f6266456b2d5\"><li>&#8211; <a href=\"https:\/\/www.optimizesmart.com\/automatically-collected-events-in-google-analytics-4-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eventos recogidos autom\u00e1ticamente<\/a><\/li><li>&#8211; <a href=\"https:\/\/www.lovesdata.com\/blog\/enhanced-measurement\" target=\"_blank\" rel=\"noreferrer noopener\">Eventos de medici\u00f3n mejorados <\/a><\/li><li>&#8211; <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Eventos recomendados<\/a><\/li><li>&#8211; <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Eventos personalizados<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/video-pill-the-lead-generation-follow-up-plan-with-adrian-falk\" class=\"block-button\" target=\"_blank\">\n    [V\u00eddeo] Obt\u00e9n los insights definitivos para desarrollar un seguimiento eficaz de los leads B2B generados<\/a>\n<style type=\"text\/css\">\n    #button-block_617a7f0d1f268 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-c-mo-configurar-el-seguimiento-de-eventos-de-google-analytics-4\" style=\"font-size:27px\"><strong>C\u00f3mo configurar el seguimiento de eventos de Google Analytics 4<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para crear eventos de Google Analytics, debe a\u00f1adir un c\u00f3digo al sitio del que quieres hacer el seguimiento. El c\u00f3digo del evento tiene que seguir este orden:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Categor\u00eda: <\/strong>El tipo de categor\u00eda que quieres trackear. Por ejemplo, videos, PDFs, CTAs, pop-ups, entre otros.<\/li><li><strong>Acci\u00f3n<\/strong>: La interacci\u00f3n que quieres rastrear (la descarga en concreto, el nombre del CTA pulsado, el v\u00eddeo reproducido, etc).<\/li><li><strong>Etiqueta (opcional):<\/strong> Informaci\u00f3n adicional del evento, como el nombre del video, el archivo descargado, entre otros.<\/li><li><strong>Valor (opcional):<\/strong> El valor asignado al evento.<\/li><li><strong>Campos Objetos (opcional): <\/strong>Por \u00faltimo, hay que indicar si la no-interacci\u00f3n se ha producido. Una no-interacci\u00f3n falsa significa que se ha llevado a cabo, y, por el contrario, una no-interacci\u00f3n verdadera significa que no ha ocurrido.<\/li><\/ol>\n\n\n\n<p>A continuaci\u00f3n, adjuntamos el c\u00f3digo de GA que hay que modificar seg\u00fan lo explicado anteriormente.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><em>ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);<\/em><\/pre>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-crea-dimensiones-y-eventos-personalizados-en-la-interfaz-de-an-lisis\" style=\"font-size:22px\"><strong>Crea dimensiones y eventos personalizados en la interfaz de an\u00e1lisis<\/strong><\/h4>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Dimensiones personalizadas: <\/strong>Despu\u00e9s de crear los c\u00f3digos mencionados, el siguiente paso es crear dimensiones personalizadas. Accede a &#8220;Configurar&#8221;, haz clic en &#8220;Definiciones personalizadas&#8221; , y clica en &#8220;Crear dimensiones personalizadas&#8221;. Tendr\u00e1s que seleccionar el \u00e1mbito de &#8220;Evento&#8221; y a\u00f1adir un nombre de dimensi\u00f3n y una descripci\u00f3n. Por \u00faltimo, deber\u00e1s que elegir el par\u00e1metro del evento.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Eventos: <\/strong>Ves a &#8220;Configurar&#8221;, clica en &#8220;Eventos&#8221;, haz clic en &#8220;Modificar Evento&#8221;, y selecciona &#8220;Crear&#8221;. A continuaci\u00f3n, introduce el nombre de la modificaci\u00f3n, haz clic en el par\u00e1metro para elegir la condici\u00f3n. Despu\u00e9s, haz clic en &#8220;Operador&#8221; para seleccionar uno de los diferentes operadores condicionales.<\/p>\n\n\n\n<p>En &#8220;Modificar par\u00e1metros&#8221; ver\u00e1s que tu evento ya ha sido a\u00f1adido. En &#8220;Nuevo valor&#8221; tienes que introducir el nombre de la modificaci\u00f3n. Al final, haz clic en &#8220;Crear&#8221;.<\/p>\n\n\n\n<div style=\"height:108px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusiones\" style=\"font-size:27px\"><strong>Conclusiones<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El seguimiento de eventos de Google Analytics 4 es definitivamente una herramienta clave para el seguimiento de las conversiones relevantes. Esto te ayudar\u00e1 a optimizar eficazmente tus campa\u00f1as.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-solicita-una-consulta-sobre-c-mo-impulsar-tus-campa-as-b2b-en-google\"><strong><em>Solicita una consulta sobre c\u00f3mo impulsar tus campa\u00f1as B2B en Google.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo configurar eventos en Google Analytics 4 La configuraci\u00f3n de eventos en Google Analytics 4 permite hacer un seguimiento de determinadas actividades de los usuarios. \u00bfC\u00f3mo la creaci\u00f3n de eventos en Google Analytics 4 puede ayudar a tu negocio? Google Analytics hace un seguimiento de las p\u00e1ginas vistas. Sin embargo, los usuarios no siguen una [&hellip;]<\/p>\n","protected":false},"featured_media":12248,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-12254","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo configurar eventos en Google Analytics 4 - Gotoclient<\/title>\n<meta name=\"description\" content=\"El seguimiento de eventos de Google Analytics 4 permite hacer un seguimiento de las actividades de los usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/como-configurar-eventos-en-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo configurar eventos en Google Analytics 4 - 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