{"id":12891,"date":"2021-12-16T17:05:00","date_gmt":"2021-12-16T16:05:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12891"},"modified":"2021-12-09T17:06:55","modified_gmt":"2021-12-09T16:06:55","slug":"los-consejos-definitivos-de-marketing-de-linkedin-para-2022","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/","title":{"rendered":"Los consejos definitivos de marketing de LinkedIn para 2022"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-los-consejos-definitivos-de-marketing-de-linkedin-para-2022\" style=\"font-size:33px\"><strong>Los consejos definitivos de marketing de LinkedIn para 2022<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>En este \u00faltimo a\u00f1o, los profesionales del marketing B2B han tenido que adaptar sus estrategias. Por eso es fundamental mantenerse actualizado sobre lo que viene en 2022.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-700x467.jpeg\" alt=\"\" data-id=\"12884\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12884\" class=\"wp-image-12884\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-1280x853.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips.jpeg 1470w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn es la red profesional #1 en la que las empresas pueden encontrar oportunidades potenciales. Es por este motivo que es fundamental lanzar estrategias de marketing B2B en LinkedIn. A continuaci\u00f3n, mostramos los \u00faltimos consejos de marketing en LinkedIn para 2022.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-segmenta-a-usuarios-cualificados\" style=\"font-size:27px\"><strong>Segmenta a usuarios cualificados<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn cuenta con la mayor herramienta de segmentaci\u00f3n y permite a las empresas dirigirse a un p\u00fablico objetivo de forma muy precisa. Puedes consultar los consejos esenciales de segmentaci\u00f3n en nuestra&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" rel=\"noreferrer noopener\"><strong>gu\u00eda definitiva<\/strong><\/a>.<\/p>\n\n\n\n<p>Adem\u00e1s, recientemente LinkedIn ha lanzado la opci\u00f3n LinkedIn Audience Network, que permite a las empresas llegar hasta un 25% m\u00e1s del p\u00fablico objetivo publicando los anuncios en LinkedIn y en sus aplicaciones y sitios web asociados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-manten-una-conversacion-continua-con-tus-clientes-potenciales\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Mant\u00e9n una conversaci\u00f3n continua con tus clientes potenciales<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aseg\u00farate de publicar actualizaciones diarias en tu p\u00e1gina de empresa de LinkedIn. Es esencial mantener a tus clientes potenciales comprometidos con informaci\u00f3n relevante.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes enviar correos electr\u00f3nicos con recursos que ayuden a cubrir sus necesidades.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-amplia-tu-crm\" style=\"font-size:27px\"><strong>Ampl\u00eda tu CRM<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Recomendamos que establezcas conexiones con usuarios relevantes en LinkedIn e invitarles a unirse a su CRM para recibir informaci\u00f3n crucial.<\/p>\n\n\n\n<p>Por otro lado, LinkedIn tiene una <a href=\"https:\/\/business.linkedin.com\/es-es\/sales-solutions\/sales-navigator\" target=\"_blank\" rel=\"noreferrer noopener\">funci\u00f3n<\/a> que permite a las empresas enviar un mensaje a 50 personas. Recuerda mencionar lo que recibir\u00e1n al formar parte de tu CRM.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-recoge-datos-y-optimiza-tus-estrategias\" style=\"font-size:27px\"><strong>Recoge datos y optimiza tus estrategias<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn dispone de una herramienta de an\u00e1lisis que permite analizar y optimizar tus estrategias.<\/p>\n\n\n\n<p>Puedes investigar las m\u00e9tricas relacionadas con tus updates, visitantes, seguidores y competidores. Te permitir\u00e1n concluir qu\u00e9 estrategias funcionan mejor.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-crea-tu-grupo-de-linkedin\" style=\"font-size:27px\"><strong>Crea tu grupo de LinkedIn<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Crear un grupo de LinkedIn es una forma \u00f3ptima de relacionarse con posibles clientes.<\/p>\n\n\n\n<p>Para conseguir nuevos miembros, puedes ir a todos los grupos a los que te has unido y buscar los miembros que tienen. Adem\u00e1s, LinkedIn te permite filtrar por cargo u otros atributos que pueden ayudarte a encontrar usuarios relevantes m\u00e1s f\u00e1cilmente.<\/p>\n\n\n\n<p>Una vez que los encuentres, puedes invitar a los usuarios a unirse a tu grupo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-launch-a-linkedin-live\" style=\"font-size:26px\"><strong>Launch a LinkedIn Live<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lanza un LinkedIn Live para aumentar la interacci\u00f3n con tu p\u00fablico objetivo. Seg\u00fan <a href=\"https:\/\/business.linkedin.com\/es-es\/marketing-solutions\/linkedin-live\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, Los v\u00eddeos de LinkedIn Live obtienen 7 veces m\u00e1s reacciones y 24 veces m\u00e1s comentarios que los v\u00eddeos nativos creados por las mismas empresas.<br><\/p>\n\n\n\n<p>Utilizar LinkedIn Live para lanzar nuevos productos, mostrar a las personas que hay detr\u00e1s de tu empresa o compartir tu liderazgo intelectual.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-linkedin-ads-definitive-guide-for-professionals\" class=\"cta-button  \" target=\"_blank\">\n    <span>Obt\u00e9n m\u00e1s informaci\u00f3n sobre LinkedIn Ads con la gu\u00eda definitiva<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61b21be8b574b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-manten-tu-pagina-de-empresa-actualizada\" style=\"font-size:27px\"><strong>Mant\u00e9n tu p\u00e1gina de empresa actualizada<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Debes asegurarte de que tu p\u00e1gina de empresa de LinkedIn est\u00e1 actualizada. De este modo, los usuarios ver\u00e1n tu marca como una marca establecida.<\/p>\n\n\n\n<p>Una de las cosas m\u00e1s relevantes de una p\u00e1gina de empresa es la imagen de portada, ya que es lo primero que la gente ve. Por eso tu imagen de portada debe ser impactante y transmitir tu misi\u00f3n, visi\u00f3n y cultura.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-impulsa-anuncios-de-contenido-patrocinado\" style=\"font-size:26px\"><strong>Impulsa anuncios de contenido patrocinado<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lanzar anuncios de contenido patrocinado te permite impactar s\u00f3lo a la audiencia que te interesa.<\/p>\n\n\n\n<p>Sin embargo, hoy en d\u00eda, los usuarios no quieren ver los t\u00edpicos anuncios. Quieren contenidos valiosos de forma gratuita.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusiones\" style=\"font-size:27px\"><strong>Conclusiones<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn seguir\u00e1 siendo una plataforma clave para las empresas B2B. Por eso debes mantenerte informado de las nuevas tendencias y consejos de LinkedIn.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Los consejos definitivos de marketing de LinkedIn para 2022 En este \u00faltimo a\u00f1o, los profesionales del marketing B2B han tenido que adaptar sus estrategias. Por eso es fundamental mantenerse actualizado sobre lo que viene en 2022. LinkedIn es la red profesional #1 en la que las empresas pueden encontrar oportunidades potenciales. Es por este motivo [&hellip;]<\/p>\n","protected":false},"featured_media":12885,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-12891","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los consejos definitivos de marketing de LinkedIn para 2022 - Gotoclient<\/title>\n<meta name=\"description\" content=\"Los profesionales del marketing B2B han tenido que adaptarse. Es clave mantenerse actualizado sobre los consejos de marketing de LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los consejos definitivos de marketing de LinkedIn para 2022 - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Los profesionales del marketing B2B han tenido que adaptarse. Es clave mantenerse actualizado sobre los consejos de marketing de LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1470\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/\",\"url\":\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/\",\"name\":\"Los consejos definitivos de marketing de LinkedIn para 2022 - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/blog\/los-consejos-definitivos-de-marketing-de-linkedin-para-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/LinkedIn-marketing-tips.jpeg?wsr\",\"datePublished\":\"2021-12-16T16:05:00+00:00\",\"description\":\"Los profesionales del marketing B2B han tenido que adaptarse. 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