{"id":12985,"date":"2021-12-23T08:47:00","date_gmt":"2021-12-23T07:47:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12985"},"modified":"2021-12-28T10:02:48","modified_gmt":"2021-12-28T09:02:48","slug":"la-importancia-del-branding-b2b-y-como-alinearlo-con-el-contenido","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/la-importancia-del-branding-b2b-y-como-alinearlo-con-el-contenido\/","title":{"rendered":"La importancia del branding B2B y c\u00f3mo alinearlo con el contenido"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-la-importancia-del-branding-b2b-y-como-alinearlo-con-el-contenido\" style=\"font-size:33px\"><strong>La importancia del branding B2B y c\u00f3mo alinearlo con el contenido<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong><strong>Tener una marca definida es crucial. El proceso empieza definiendo c\u00f3mo se distingue tu empresa y el valor que aportas a tu audiencia que nadie m\u00e1s hace. En este sentido, el contenido es un elemento cr\u00edtico que puede apoyar tu branding B2B.&nbsp;<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"429\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-700x429.jpeg\" alt=\"B2B branding\" data-id=\"12978\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12978\" class=\"wp-image-12978\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-700x429.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-250x153.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-768x471.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-1536x941.jpeg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-2048x1255.jpeg 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-320x196.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-1680x1030.jpeg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-1020x625.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-730x447.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-1280x785.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-120x74.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-branding-372x228.jpeg 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En primer lugar, es importante entender por qu\u00e9 las empresas B2B deben tener definida una estrategia de branding. A continuaci\u00f3n, mostramos los beneficios:<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\">Los beneficios del branding B2B<\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Destacar entre la competencia.<\/li><li>&#8211; Proporcionar a tu p\u00fablico objetivo los argumentos adecuados sobre por qu\u00e9 deber\u00edan comprar tus productos o servicios.<\/li><li>&#8211; Aumentar el conocimiento de tu empresa. Si transmites un mensaje impactante, es m\u00e1s probable que el p\u00fablico te recuerde.<\/li><li>&#8211; Hacer que tu p\u00fablico objetivo conf\u00ede en tu empresa. Los usuarios conf\u00edan m\u00e1s en las empresas que tienen una misi\u00f3n, una visi\u00f3n y unos valores bien definidos.<\/li><\/ul>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:27px\"><strong>Responde las preguntas correctas en tu estrategia de branding B2B<\/strong><\/h2>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial que en la estrategia de branding B2B responda a las preguntas necesarias. <a href=\"https:\/\/www.themarketingblender.com\/successful-b2b-brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Marketing Blender <\/a>defini\u00f3 las siguientes:<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <em>\u00bfEntiendes c\u00f3mo me afecta a m\u00ed y a mi empresa?<\/em><\/li><li><em>&#8211; \u00bfCrees que vale la pena resolver mi problema? \u00bfTe importa lo suficiente como para tom\u00e1rtelo en serio?<\/em><\/li><li><em>&#8211; \u00bfEres un experto en solucionar problemas como el m\u00edo? \u00bfC\u00f3mo puedes demostrarlo?<\/em><\/li><li><em>&#8211; \u00bfHay algo que no sepa ya sobre mi problema que puedas mostrarme?<\/em><\/li><li><em>&#8211; \u00bfPor qu\u00e9 deber\u00eda confiar en ti? \u00bfCompartimos valores similares?<\/em><\/li><li><em>&#8211; \u00bfHa puesto en pr\u00e1ctica esos valores de forma que sean significativos para clientes como yo?<\/em><\/li><li><em>&#8211; \u00bfC\u00f3mo vas a solucionar mi problema?<\/em><\/li><li><em>&#8211; \u00bfSer\u00e1 demasiado dif\u00edcil para que merezca la pena el dinero y el esfuerzo?<\/em><\/li><li><em>&#8211; \u00bfTen\u00e9is un plan y un proceso para llevarme a donde quiero estar?<\/em><\/li><li><em>&#8211; \u00bfQu\u00e9 hace que vuestra empresa sea m\u00e1s adecuada para solucionar mi problema que una empresa de la competencia?<\/em><\/li><li><em>&#8211; \u00bfPor qu\u00e9 me importa vuestra diferencia?<\/em><\/li><li><em>&#8211; \u00bfMejorar\u00e1n realmente las cosas despu\u00e9s de trabajar con vosotros?<\/em><\/li><li><em>&#8211; \u00bfEs dif\u00edcil empezar?<\/em><\/li><li><em>&#8211; \u00bfCu\u00e1nto tiempo tardar\u00e9 en ver los resultados? \u00bfC\u00f3mo puedo medir esos resultados?<\/em><\/li><\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-alinear-el-branding-b2b-con-el-contenido\" style=\"font-size:27px\"><strong>C\u00f3mo alinear el branding B2B con el <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#5\" target=\"_blank\" rel=\"noreferrer noopener\">contenido<\/a><\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El contenido es una parte esencial de todo negocio. Debes proporcionar la informaci\u00f3n adecuada a tu audiencia y esta debe ser relevante. Para hacer un buen contenido, mencionamos a continuaci\u00f3n algunos consejos que debes tener en cuenta:<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-se-consciente-de-tu-mision-vision-y-objetivos\" style=\"font-size:22px\"><strong>Se consciente de tu misi\u00f3n, visi\u00f3n y objetivos<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aseg\u00farate de que tu contenido est\u00e1 alineado con la misi\u00f3n, la visi\u00f3n y los objetivos de tu empresa. Esto generar\u00e1 confianza en tu audiencia. <\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-concentrate-en-tu-publico-y-no-en-tu-negocio\" style=\"font-size:22px\"><strong>Conc\u00e9ntrate en tu p\u00fablico y no en tu negocio<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tienes que hablar de tu negocio, pero lo m\u00e1s importante de tu negocio son tus clientes. As\u00ed que aseg\u00farate de que el contenido se centra en ellos y no en ti.<\/p>\n\n\n\n<p>Te recomendamos que realices una reuni\u00f3n de brainstorming con tus equipos de marketing y ventas para establecer los temas que quer\u00e1is incluir. Aseg\u00farate de que tus equipos tengan siempre presente tu estrategia de branding.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-analiza-lo-que-hacen-tus-competidores\" style=\"font-size:22px\"><strong>Analiza lo que hacen tus competidores<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial saber lo que tus competidores est\u00e1n publicando actualmente en tus sitios web y redes sociales. Analiza las cinco principales empresas consideradas competidoras e identifica los gas para poder destacar f\u00e1cilmente.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Conclusiones<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El branding es esencial para cualquier negocio B2B. Por eso debes asegurarte de que construyes una s\u00f3lida y el contenido que creas est\u00e1 alineado con este.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>La importancia del branding B2B y c\u00f3mo alinearlo con el contenido Tener una marca definida es crucial. El proceso empieza definiendo c\u00f3mo se distingue tu empresa y el valor que aportas a tu audiencia que nadie m\u00e1s hace. En este sentido, el contenido es un elemento cr\u00edtico que puede apoyar tu branding B2B.&nbsp; En primer [&hellip;]<\/p>\n","protected":false},"featured_media":12979,"parent":0,"template":"","tags":[1192],"blog_cat":[],"blog_language":[],"class_list":["post-12985","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-inbound-marqueting-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia del branding B2B y c\u00f3mo alinearlo con el contenido - Gotoclient<\/title>\n<meta name=\"description\" content=\"Tener una marca definida es crucial. En este post, explicamos la importancia del branding B2B y c\u00f3mo alinearlo con el contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/la-importancia-del-branding-b2b-y-como-alinearlo-con-el-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del branding B2B y c\u00f3mo alinearlo con el contenido - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Tener una marca definida es crucial. 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