{"id":12987,"date":"2021-12-17T09:07:59","date_gmt":"2021-12-17T08:07:59","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12987"},"modified":"2021-12-28T10:04:00","modified_gmt":"2021-12-28T09:04:00","slug":"como-mejorar-el-roi-con-las-campanas-de-marketing","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/como-mejorar-el-roi-con-las-campanas-de-marketing\/","title":{"rendered":"C\u00f3mo mejorar el ROI con las campa\u00f1as de marketing"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-como-mejorar-el-roi-con-las-campanas-de-marketing\" style=\"font-size:33px\"><strong>C\u00f3mo mejorar el ROI con las campa\u00f1as de marketing<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Los CXOs est\u00e1n continuamente buscando nuevas estrategias de marketing para impulsar el ROI de su empresa. Por eso, en este post, te explicaremos c\u00f3mo mejorar el ROI en las campa\u00f1as de marketing.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-700x467.jpeg\" alt=\"ROI in marketing campaigns\" data-id=\"12970\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12970\" class=\"wp-image-12970\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-1536x1024.jpeg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-2048x1366.jpeg 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-1680x1120.jpeg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-1280x854.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/ROI-in-marketing-campaigns-372x248.jpeg 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Como en cualquier otro tipo de campa\u00f1a, los responsables de marketing deben demostrar la eficacia de las estrategias de marketing que lanzan. Por ese mismo motivo te proporcionaremos algunos consejos para aumentar el ROI en las campa\u00f1as de marketing.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-establece-objetivos-relativos-al-retorno-de-la-inversion-roi\" style=\"font-size:27px\"><strong>Establece objetivos relativos al retorno de la inversi\u00f3n (ROI)<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tener un objetivo bien definido permite construir una campa\u00f1a \u00f3ptima. Los objetivos deben ser SMART:<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Espec\u00edficos: <\/strong>Cuanto m\u00e1s espec\u00edfico, mejor. Por ejemplo, deber\u00edas un objetivo como &#8220;aumentar el ROI en un 33%&#8221; y no s\u00f3lo &#8220;aumentar el ROI&#8221;.<\/li><li><strong>&#8211; Medible:<\/strong> Aseg\u00farate de que tus objetivos son medibles.<\/li><li><strong>&#8211; Alcanzables: <\/strong>Tus objetivos tambi\u00e9n deben ser realistas, pero no olvides ser ambicioso.<\/li><li><strong>&#8211; Relevantes: <\/strong>Los objetivos tienen que ser relevantes para toda la empresa y no s\u00f3lo para el departamento de marketing.<\/li><li><strong>&#8211; Limitados en el tiempo: <\/strong>Establece un deadline en el que tengas que alcanzar el objetivo.<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-construye-un-plan-de-seguimiento\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Construye un plan de seguimiento<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Una vez que lances la campa\u00f1a, debes hacer un seguimiento continuo para asegurarte de que est\u00e1s alcanzando tus objetivos. Por eso es esencial crear un plan de seguimiento.<\/p>\n\n\n\n<p>Por otro lado, debes asegurarte de que utilizas las herramientas adecuadas para el seguimiento de tus campa\u00f1as. Una de las mejores es <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.  <\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-calculate-the-linkedin-ads-roi-for-lead-generation\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Comprueba c\u00f3mo calcular el ROI de las campa\u00f1as de generaci\u00f3n de leads en LinkedIn Ads<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61b21be8b574b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-determina-las-metricas\" style=\"font-size:27px\"><strong>Determina las m\u00e9tricas<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tiene que determinar qu\u00e9 m\u00e9tricas quieres seguir. Aseg\u00farate de que estas m\u00e9tricas reflejan el objetivo principal de tu campa\u00f1a. Sin embargo, las m\u00e9tricas adecuadas dependen de los objetivos de tus campa\u00f1as. Por ejemplo, si quieres aumentar los ingresos, probablemente deber\u00edas hacer un seguimiento de lo siguiente:<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <a href=\"https:\/\/gotoclient.com\/en\/blog\/tips-to-get-a-high-conversion-rate-on-linkedin-ads-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion rate<\/a>:<\/strong> El porcentaje de la conversi\u00f3n de nuevos clientes potenciales.<\/li><li><strong>&#8211; Coste por adquisici\u00f3n: <\/strong>El importe total que cuesta un nuevo cliente.<\/li><\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-implementa-la-tecnologia-de-automatizacion-del-marketing\" style=\"font-size:27px\"><strong>Implementa la tecnolog\u00eda de automatizaci\u00f3n del marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La automatizaci\u00f3n del marketing puede ayudar a tu empresa en la realizaci\u00f3n de tareas repetitivas de forma autom\u00e1tica. En consecuencia, tu equipo puede ahorrar tiempo.<\/p>\n\n\n\n<p>Por ejemplo, las herramientas de automatizaci\u00f3n del correo electr\u00f3nico pueden enviar correos electr\u00f3nicos a una hora espec\u00edfica predeterminada o realizar acciones concretas.<\/p>\n\n\n\n<p>Por \u00faltimo, la automatizaci\u00f3n del marketing tambi\u00e9n puede ayudar en otras \u00e1reas, como la personalizaci\u00f3n de contenidos, el seguimiento de clientes potenciales y la segmentaci\u00f3n de la audiencia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-crea-contenido-relevante-para-tu-audiencia\" style=\"font-size:27px\"><strong>Crea contenido relevante para tu audiencia<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tu contenido debe ser relevante y diferenciarse de lo que publican tus competidores. Nadie presta atenci\u00f3n a los correos electr\u00f3nicos convencionales. Quieren ver contenidos personalizados que puedan ayudar a su negocio.<\/p>\n\n\n\n<p>Por lo tanto, te recomendamos que construyas un plan de contenidos para establecer los temas que quieres compartir con tu audiencia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-testea-de-manera-continua\" style=\"font-size:27px\"><strong>Testea de manera continua<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En marketing, experimentar es crucial. Prueba diferentes mensajes y canales para analizar cu\u00e1les funcionan mejor. Las pruebas A\/B son esenciales para optimizar tus campa\u00f1as y conseguir resultados m\u00e1s significativos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obten-mas-informacion-sobre-como-aumentar-el-roi-en-las-campanas-de-marketing\"><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo aumentar el ROI en las campa\u00f1as de marketing.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo mejorar el ROI con las campa\u00f1as de marketing Los CXOs est\u00e1n continuamente buscando nuevas estrategias de marketing para impulsar el ROI de su empresa. Por eso, en este post, te explicaremos c\u00f3mo mejorar el ROI en las campa\u00f1as de marketing. Como en cualquier otro tipo de campa\u00f1a, los responsables de marketing deben demostrar la [&hellip;]<\/p>\n","protected":false},"featured_media":12971,"parent":0,"template":"","tags":[1191],"blog_cat":[],"blog_language":[],"class_list":["post-12987","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo mejorar el ROI con las campa\u00f1as de marketing - Gotoclient<\/title>\n<meta name=\"description\" content=\"Los CXOs siempre est\u00e1n buscando nuevas estrategias de marketing para impulsar el ROI de su empresa. Te explicamos c\u00f3mo mejorar el ROI en las campa\u00f1as de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/como-mejorar-el-roi-con-las-campanas-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el ROI con las campa\u00f1as de marketing - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Los CXOs siempre est\u00e1n buscando nuevas estrategias de marketing para impulsar el ROI de su empresa. 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