{"id":13161,"date":"2022-01-13T08:00:00","date_gmt":"2022-01-13T07:00:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13161"},"modified":"2021-12-28T10:00:03","modified_gmt":"2021-12-28T09:00:03","slug":"criterios-clave-para-adoptar-la-automatizacion-del-marketing-en-las-empresas-b2b","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/criterios-clave-para-adoptar-la-automatizacion-del-marketing-en-las-empresas-b2b\/","title":{"rendered":"Criterios clave para adoptar la automatizaci\u00f3n del marketing en las empresas B2B"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-criterios-clave-para-adoptar-la-automatizacion-del-marketing-en-las-empresas-b2b\" style=\"font-size:33px\"><strong>Criterios clave para adoptar la automatizaci\u00f3n del marketing en las empresas B2B<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>La automatizaci\u00f3n del marketing ayuda a las empresas en la realizaci\u00f3n de actividades de marketing mon\u00f3tonas, ahorrando tiempo as\u00ed con las tareas repetitivas. Sin embargo, las empresas B2B deben tener en cuenta algunos criterios.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"464\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-700x464.jpeg\" alt=\"\" data-id=\"13155\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=13155\" class=\"wp-image-13155\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-700x464.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-250x166.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-768x509.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-320x212.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-1020x676.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-730x484.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-120x79.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation-372x246.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Marketing-automation.jpeg 1176w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas est\u00e1n adoptando cada vez m\u00e1s el software de automatizaci\u00f3n del marketing en el negocio. Sin embargo, primero es esencial saber por qu\u00e9 las empresas B2B lo necesitan. A continuaci\u00f3n,&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/#6\" rel=\"noreferrer noopener\">explicamos los motivos<\/a>.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-por-que-las-empresas-b2b-necesitan-la-automatizacion-del-marketing\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Por qu\u00e9 las empresas B2B necesitan la automatizaci\u00f3n del marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-workflows-personalizados\" style=\"font-size:25px\"><strong>Workflows personalizados<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El seguimiento manual de los leads requiere mucho tiempo. Con este software, las empresas pueden utilizar las entradas de los leads y compartir el contenido adecuado en el momento oportuno.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-procesos-optimizados\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Procesos optimizados<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Este software permite a las empresas crear procesos en todos los equipos para reducir los esfuerzos de los leads. En consecuencia, es m\u00e1s probable que la experiencia del lead sea \u00f3ptima y que los departamentos optimicen su tiempo.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Consulta m\u00e1s informaci\u00f3n en la gu\u00eda definitiva de Inbound Marketing B2B<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61b21be8b574b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-datos-y-analisis-integrados\" style=\"font-size:25px\"><strong>Datos y an\u00e1lisis integrados<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas pueden tener toda la informaci\u00f3n de cada lead en una misma plataforma. As\u00ed, es m\u00e1s f\u00e1cil hacer un seguimiento de las m\u00e9tricas y establecer las siguientes estrategias.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\"><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Criterios clave para adoptar la automatizaci\u00f3n del marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tal y como hemos visto, la automatizaci\u00f3n del marketing proporciona beneficios. Sin embargo, las empresas B2B deben tener en cuenta algunos criterios cr\u00edticos para adoptar el software.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Objetivos de marketing y ventas alineados<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El departamento de marketing y ventas debe tener una estrategia integrada y alineada. En consecuencia, el contenido proporcionado ser\u00e1 m\u00e1s atractivo y destacar\u00e1 en el mercado. Esto incluye el messagins, los contenidos descargables, las ofertas, etc.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Simplificaci\u00f3n de los procesos<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A la hora de lanzar la campa\u00f1a, la gesti\u00f3n de leads y los flujos de trabajo no deben ser complicados. Otro punto fuerte crucial a tener en cuenta es poder integrar los procesos con otras plataformas, como las de contenidos, rendimiento o activos digitales.<\/p>\n\n\n\n<p>La integraci\u00f3n de todas sus estrategias, datos y procesos puede ayudar a lanzar y optimizar campa\u00f1as de marketing eficaces.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Automatizaci\u00f3n del marketing B2B eficiente<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas deben elegir con precisi\u00f3n qu\u00e9 plataforma de automatizaci\u00f3n de marketing B2B deben escoger. Seg\u00fan&nbsp;<a target=\"_blank\" href=\"https:\/\/blogs.gartner.com\/sally-witzky\/2021\/09\/20\/marketing-ops-requires-b2b-marketing-automation\/?_ga=2.120411208.1352561810.1637835990-440566962.1637835990\" rel=\"noreferrer noopener\">Gartner<\/a>,&nbsp;<em>&#8220;As customer buying behaviour increasingly shifts toward digital channels, so does the relative importance of marketing in driving account growth. As a result, commercial leaders are turning to marketing to help grow underpenetrated accounts and hit revenue growth targets in a more cost-efficient way.&#8221;<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obten-mas-informacion-sobre-como-implementar-la-automatizacion-del-marketing-en-tu-negocio\"><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo implementar la automatizaci\u00f3n del marketing en tu negocio.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Criterios clave para adoptar la automatizaci\u00f3n del marketing en las empresas B2B La automatizaci\u00f3n del marketing ayuda a las empresas en la realizaci\u00f3n de actividades de marketing mon\u00f3tonas, ahorrando tiempo as\u00ed con las tareas repetitivas. Sin embargo, las empresas B2B deben tener en cuenta algunos criterios. Las empresas est\u00e1n adoptando cada vez m\u00e1s el software [&hellip;]<\/p>\n","protected":false},"featured_media":13156,"parent":0,"template":"","tags":[1192],"blog_cat":[],"blog_language":[],"class_list":["post-13161","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-inbound-marqueting-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criterios clave para adoptar la automatizaci\u00f3n del marketing en las empresas B2B - Gotoclient<\/title>\n<meta name=\"description\" content=\"La automatizaci\u00f3n del marketing ayuda a las empresas en la realizaci\u00f3n de actividades de marketing mon\u00f3tonas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/?post_type=blog&p=13160\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criterios clave para adoptar la automatizaci\u00f3n del marketing en las empresas B2B - 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