{"id":13169,"date":"2022-01-20T13:19:00","date_gmt":"2022-01-20T12:19:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13169"},"modified":"2021-12-27T13:20:28","modified_gmt":"2021-12-27T12:20:28","slug":"como-utilizar-las-emociones-b2b-en-las-estrategias-de-marketing","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/como-utilizar-las-emociones-b2b-en-las-estrategias-de-marketing\/","title":{"rendered":"C\u00f3mo utilizar las emociones B2B en las estrategias de marketing"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-como-utilizar-las-emociones-b2b-en-las-estrategias-de-marketing\" style=\"font-size:33px\"><strong>C\u00f3mo utilizar las emociones B2B en las estrategias de marketing<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Las emociones B2B est\u00e1n tomando un papel cada vez m\u00e1s esencial en el marketing. Seg\u00fan el <a href=\"https:\/\/business.linkedin.com\/en-uk\/marketing-solutions\/blog\/posts\/B2B-Marketing\/2019\/Why-B2B-marketers-need-to-get-in-touch-with-their-feelings\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Institute<\/a>, las estrategias B2B que apelan a las emociones son 7 veces m\u00e1s eficaces que los mensajes racionales.<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-700x467.jpeg\" alt=\"\" data-id=\"13163\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=13163\" class=\"wp-image-13163\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-emotions.jpeg 870w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es importante que pienses como tu&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/blog\/the-top-five-digital-marketing-strategies-for-2022\/\" rel=\"noreferrer noopener\">estrategia de marketing<\/a>&nbsp;interactuar\u00e1 con las emociones de los usuarios. Las emociones B2B que puedes mezclar deben incluir aquellas que la gente siente al ver tu empresa. As\u00ed que, si entiendes el comportamiento emocional de tu audiencia, tu estrategia de marketing tendr\u00e1 m\u00e1s posibilidades de ser exitosa.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-las-emociones-b2b-mas-relevantes\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Las emociones B2B m\u00e1s relevantes<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hay muchas emociones, y hay que tener en cuenta que cada persona las experimenta de manera diferente. Sin embargo, aqu\u00ed est\u00e1n las m\u00e1s importantes. Sin embargo, esto no significa que no tengas que tener en cuenta el resto, pero hay algunas que los profesionales del marketing deber\u00edan tener siempre en mente.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <strong>Vigilancia y ansiedad: <\/strong>Estas dos emociones est\u00e1n constantemente presentes en la vida del ser humano, y ahora a\u00fan m\u00e1s debido a la situaci\u00f3n de la COVID-19. Por eso las empresas no pueden evitar ambas y considerarlas en sus estrategias de marketing.<\/li><li><strong>&#8211; Sorpresa y asombro:<\/strong> Sin embargo, estas emociones pueden desencadenar otras positivamente inesperadas, que incluso pueden hacer re\u00edr al p\u00fablico objetivo. Seg\u00fan <strong><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/content-marketing\/the-five-most-important-emotions-in-b2b-marketing-today\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong>, <em>&#8220;the experience of being surprised is actually fundamental to the most enjoyable experiences that human beings can have. It\u2019s the sudden and unexpected release of tension that produces laughter. The switch from Anticipation to Surprise is humour\u2019s emotional signature.&#8221;<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Miedo:<\/strong>&nbsp;Por \u00faltimo, esta emoci\u00f3n se utiliza para animar a los usuarios a pasar a la acci\u00f3n.<\/li><\/ul>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utilizar-las-emociones-en-las-estrategias-de-marketing\" style=\"font-size:27px\"><strong>Utilizar las emociones en las estrategias de marketing<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es crucial saber a qu\u00e9 emociones B2B dirigirse y c\u00f3mo implementarlas en tus estrategias de marketing. A continuaci\u00f3n, te mostramos algunas formas de hacerlo:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-crea-contenido-de-liderazgo\" style=\"font-size:25px\"><strong>Crea contenido de liderazgo<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El contenido de liderazgo intelectual ayuda a reforzar el v\u00ednculo entre la empresa y su p\u00fablico objetivo, especialmente si el contenido apela a las emociones B2B. En consecuencia, las empresas pueden construir credibilidad.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-utiliza-la-escucha-social\" style=\"font-size:25px\"><meta charset=\"utf-8\"><strong>Utiliza la escucha social<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aprende de las conversaciones actuales que habla tu p\u00fablico objetivo en las diferentes redes sociales.<\/p>\n\n\n\n<p>Conocer el tema y la opini\u00f3n de tu p\u00fablico puede ayudar a tu estrategia de marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/gotoclient.com\/blog\/la-importancia-del-branding-b2b-y-como-alinearlo-con-el-contenido\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>La importancia del branding B2B y c\u00f3mo alinearlo con el contenido<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_61b21be8b574b {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-se-empatico\" style=\"font-size:25px\"><strong>Se emp\u00e1tico<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A la hora de crear un mensaje o una campa\u00f1a de marketing, hay que ponerse siempre en la piel del p\u00fablico objetivo. Si entiendes los sentimientos de tu p\u00fablico, tus estrategias tendr\u00e1n m\u00e1s posibilidades de \u00e9xito.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\"><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-amplia-el-valor\" style=\"font-size:25px\"><strong>Amplia el valor<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La satisfacci\u00f3n del cliente suele ser una de las m\u00e9tricas m\u00e1s relevantes que ayudan a impulsar el ROI.<\/p>\n\n\n\n<p>Por ello, las empresas B2B tienen que ofrecer una experiencia \u00f3ptima a todos los clientes. En consecuencia, los usuarios lo sentir\u00e1n necesario para su marca y se mantendr\u00e1n fieles a ella.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Conclusiones<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En resumen, las emociones B2B son esenciales para tener \u00e9xito en las campa\u00f1as de marketing y convertir a los usuarios en consumidores fieles.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-obten-mas-informacion-sobre-como-implementar-tus-estrategias-de-marketing-b2b\"><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo implementar tus estrategias de marketing B2B.<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_self\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo utilizar las emociones B2B en las estrategias de marketing Las emociones B2B est\u00e1n tomando un papel cada vez m\u00e1s esencial en el marketing. Seg\u00fan el B2B Institute, las estrategias B2B que apelan a las emociones son 7 veces m\u00e1s eficaces que los mensajes racionales. Es importante que pienses como tu&nbsp;estrategia de marketing&nbsp;interactuar\u00e1 con las [&hellip;]<\/p>\n","protected":false},"featured_media":13164,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-13169","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo utilizar las emociones B2B en las estrategias de marketing - Gotoclient<\/title>\n<meta name=\"description\" content=\"Las emociones B2B est\u00e1n tomando un papel cada vez m\u00e1s esencial en el marketing. Las estrategias B2B que apelan a las emociones, son 7 veces m\u00e1s efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/blog\/como-utilizar-las-emociones-b2b-en-las-estrategias-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo utilizar las emociones B2B en las estrategias de marketing - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Las emociones B2B est\u00e1n tomando un papel cada vez m\u00e1s esencial en el marketing. 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