{"id":13212,"date":"2022-02-03T11:34:00","date_gmt":"2022-02-03T10:34:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13212"},"modified":"2024-05-24T11:56:08","modified_gmt":"2024-05-24T10:56:08","slug":"las-principales-tendencias-de-marketing-b2b","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/las-principales-tendencias-de-marketing-b2b\/","title":{"rendered":"Las principales tendencias de marketing B2B"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-las-principales-tendencias-de-marketing-b2b\" style=\"font-size:33px\"><strong>Las principales tendencias de marketing B2B<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Para cualquier negocio, es esencial mantenerse al d\u00eda sobre las \u00faltimas tendencias de marketing B2B para impulsar sus estrategias. \u00a1Te mostramos <a href=\"\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/11\/04\/14-emerging-b2b-marketing-trends-that-will-stand-the-test-of-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">las m\u00e1s relevantes<\/a>!<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-700x467.png\" alt=\"B2B marketing trends\" class=\"wp-image-13205\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-700x467.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-250x167.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-768x512.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-320x213.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-1020x680.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-730x487.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-120x80.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends-372x248.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/B2B-marketing-trends.png 1170w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-dark-gray-color has-css-opacity has-dark-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-las-ultimas-tendencias-de-marketing-b2b\" style=\"font-size:27px\"><strong>Las \u00faltimas tendencias de marketing B2B<\/strong><\/h3>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">1.- <strong>Account-Based Marketing (ABM)<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La personalizaci\u00f3n es cada vez m\u00e1s popular a la hora de desarrollar estrategias de marketing. Por ello, el account-based marketing desempe\u00f1ar\u00e1 un papel importante en este \u00e1mbito. El ABM centra los recursos de ventas y marketing en un target espec\u00edfico en vez de enfocarse en un p\u00fablico amplio.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>2.- La construcci\u00f3n de relaciones<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aunque el target B2B est\u00e1 basado empresas, no debemos olvidar que seguimos hablando con personas. En consecuencia, es esencial construir una relaci\u00f3n s\u00f3lida con el p\u00fablico objetivo. Recomendamos invertir tiempo en llamar a tus leads potenciales para escuchar sus necesidades.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">3.- <strong>Inteligencia Artificial<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La <a href=\"https:\/\/builtin.com\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Artificial<\/a> es una de las tendencias de marketing B2B m\u00e1s relevantes porque permite crear y optimizar estrategias como el SEO, el contenido y la automatizaci\u00f3n. Ayuda a las empresas a ahorrar tiempo de tareas repetitivas y complicadas de realizar.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">4.- <strong>Monitorizaci\u00f3n<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con la monitorizaci\u00f3n, puede llegar a las personas listas que quieren comprar su producto o servicio. Esta herramienta permite llegar a los usuarios adecuados y, en consecuencia, optimizar su tiempo.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>5.- Comunicaci\u00f3n humana<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Los usuarios quieren escuchar historias reales de otras personas. Por lo tanto, explica tu historia en las redes sociales de tu empresa para enganchar a tu p\u00fablico objetivo. Por otro lado, intenta centrar tambi\u00e9n tu conversaci\u00f3n en los valores de tu audiencia y no solamente en mostrar los beneficios de tu empresa.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>6.- Partnerships<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La creaci\u00f3n de partnerships con otras empresas ayuda a llegar m\u00e1s f\u00e1cilmente al target. Esta es una de las tendencias del marketing B2B m\u00e1s importantes, ya que las empresas pueden ayudarse mutuamente ofreciendo productos o servicios complementarios.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>7.- Segmentando en LinkedIn<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-has-linkedin-become-the-main-b2b-social-network-to-develop-a-b2b-marketing-campaign\/\">LinkedIn<\/a>  es cada vez m\u00e1s una de las redes sociales m\u00e1s importantes para impactar a usuarios B2B. Adem\u00e1s, por otro lado, LinkedIn cuenta con la herramienta de segmentaci\u00f3n m\u00e1s amplia para que las empresas puedan encontrar a las personas adecuadas.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>8.- Optimizaci\u00f3n del conversion rate<\/strong><\/h4>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las empresas buscan continuamente c\u00f3mo mejorar su tasa de conversi\u00f3n. Sin embargo, como la automatizaci\u00f3n tambi\u00e9n se est\u00e1 convirtiendo en una parte esencial de las estrategias de marketing, tambi\u00e9n ayudar\u00e1 a impulsar la tasa de conversi\u00f3n.<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusiones\" style=\"font-size:27px\"><strong>Conclusiones<\/strong><\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Las tendencias del marketing evolucionan continuamente gracias a la tecnolog\u00eda. Es por este motivo que es fundamental estar siempre al d\u00eda y aplicar las tendencias en estrategias futuras. Para m\u00e1s informaci\u00f3n, puedes consultar las <a href=\"https:\/\/gotoclient.com\/en\/blog\/what-are-the-top-10-ai-based-marketing-trends-transforming-b2b-marketing\/\">top 10 tendencias que transformar\u00e1n el marketing B2B para 2024<\/a>!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-obten-mas-informacion-sobre-como-lanzar-campanas-de-marketing-b2b-eficaces\"><strong><em><meta charset=\"utf-8\"><strong><em>Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo lanzar campa\u00f1as de marketing B2B eficaces.<\/em><\/strong><\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/contact\/\" class=\"cta-button  \" target=\"_self\">\n    <span>Solicita Consultor\u00eda<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_3ea84c5389f72e3f42ef610865945d6e {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las principales tendencias de marketing B2B Para cualquier negocio, es esencial mantenerse al d\u00eda sobre las \u00faltimas tendencias de marketing B2B para impulsar sus estrategias. \u00a1Te mostramos las m\u00e1s relevantes! Las \u00faltimas tendencias de marketing B2B 1.- Account-Based Marketing (ABM) La personalizaci\u00f3n es cada vez m\u00e1s popular a la hora de desarrollar estrategias de marketing. [&hellip;]<\/p>\n","protected":false},"featured_media":13206,"parent":0,"template":"","tags":[1192],"blog_cat":[],"blog_language":[],"class_list":["post-13212","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-inbound-marqueting-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las principales tendencias de marketing B2B - Gotoclient<\/title>\n<meta name=\"description\" content=\"Para cualquier negocio, es esencial mantenerse al d\u00eda sobre las \u00faltimas tendencias de marketing B2B para impulsar sus estrategias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/las-principales-tendencias-de-marketing-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las principales tendencias de marketing B2B - 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