{"id":13720,"date":"2022-05-06T12:09:13","date_gmt":"2022-05-06T11:09:13","guid":{"rendered":"https:\/\/gotoclient.com\/blog\/guia-para-construir-un-buyer-persona\/"},"modified":"2022-06-13T10:47:21","modified_gmt":"2022-06-13T09:47:21","slug":"guia-para-construir-un-buyer-persona","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/guia-para-construir-un-buyer-persona\/","title":{"rendered":"Gu\u00eda para construir un Buyer Persona"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"blog-post-date\">\n    maig 06 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" 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<svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-guia-para-construir-un-buyer-persona\" style=\"font-size:45px\">Gu\u00eda para construir un Buyer Persona<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"466\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-700x466.png\" alt=\"\" class=\"wp-image-13734\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-700x466.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-250x167.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-768x511.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-320x213.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-1020x679.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-730x486.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-1280x852.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-120x80.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2-372x248.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/05\/Guia-para-construir-un-Buyer-Persona-gotoclient-2.png 1500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Como hemos comentado <a href=\"https:\/\/gotoclient.com\/blog\/4-pasos-para-definir-la-audiencia-en-una-campana-de-creacion-de-demanda-b2b\/\">en art\u00edculos anteriores<\/a>, uno de los pasos fundamentales a la hora de crear una estrategia de marketing B2B es tener definido tu buyer persona. \u00bfPero qu\u00e9 es exactamente un buyer persona y qu\u00e9 tengo que tener en cuenta para crearlo? Aqu\u00ed te dejamos una peque\u00f1a gu\u00eda para entender todo lo que necesitas sobre el tema.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Antes que nada, la definici\u00f3n: un buyer persona es una representaci\u00f3n semireal detallada de un miembro de tu audiencia objetivo. La representaci\u00f3n es semificticia pero deber\u00e1 ser una representaci\u00f3n fiel de dicha audiencia, ya sean tus clientes actuales o los que deseas obtener.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es importante <a href=\"https:\/\/blog.hubspot.com\/customers\/ideal-customer-profiles-and-buyer-personas-are-they-different\">no confundir el buyer persona con el ideal customer profile<\/a>. Son dos conceptos diferentes y puedes aprender m\u00e1s sobre ellos con nuestra <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\">Gu\u00eda definitiva para generaci\u00f3n de leads B2B<\/a>.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paso 1: Conoce a tus clientes<\/strong><\/p>\n\n\n\n<p>El primer paso para definir tu buyer persona es recolectar informaci\u00f3n sobre tus clientes actuales. Para hacer eso, puedes mirar tu base de datos para entender qu\u00e9 tipo de clientes y prospects tienes hasta ahora.<\/p>\n\n\n\n<p>Trata de entender qu\u00e9 tienen en com\u00fan, hazte preguntas que no te hayas hecho hasta ahora, como por ejemplo qu\u00e9 tama\u00f1o de empresas son. Revisa los formularios que te hayan completado en tu sitio web, y actualiza los campos para que respondan estas nuevas preguntas que te has hecho. &nbsp;<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paso 2: Habla con ventas<\/strong><\/p>\n\n\n\n<p>Tambi\u00e9n es importante hablar con ventas para entender qu\u00e9 tan calificados son los leads que solemos recibir y cualquier otro tipo de feedback que puedas recibir de su parte sobre tus clientes y tus clientes potenciales.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paso 3: Habla con tus clientes<\/strong><\/p>\n\n\n\n<p>Por \u00faltimo, uno de los puntos m\u00e1s importantes de este proceso: habla con tus clientes para entender su opini\u00f3n sobre tu producto o servicio y preg\u00fantales sobre qu\u00e9 \u00e1reas de mejora creen que hay de tu lado.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Paso 4: Crea los perfiles<\/strong><\/p>\n\n\n\n<p>Una vez que has recorrido este camino, deber\u00edas poder definir un perfil de tus consumidores. Este perfil (o perfiles) debe contener:<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Datos demogr\u00e1ficos: g\u00e9nero, edad, ubicaci\u00f3n, situaci\u00f3n familiar.<\/li><li>\u00b7 Datos laborales: funci\u00f3n laboral, responsabilidades, carrera.<\/li><li>\u00b7 Valores clave y objetivos.<\/li><li>\u00b7 Necesidades.<\/li><li>\u00b7 Pain points o puntos de dolor.<\/li><\/ul>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Luego de desarrollar el perfil de tu buyer persona, podr\u00e1s entender qu\u00e9 puntos de dolor tiene tu audiencia objetivo. Y, de esta manera, podr\u00e1s entender sus objetivos para ofrecerles el servicio de la manera que mejor se adapte a ellos.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los pasos fundamentales a la hora de crear una estrategia de marketing B2B es tener definido tu buyer persona.<\/p>\n","protected":false},"featured_media":13717,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-13720","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gu\u00eda para construir un Buyer Persona - Gotoclient<\/title>\n<meta name=\"description\" content=\"Uno de los pasos fundamentales a la hora de crear una estrategia de marketing B2B es tener definido tu buyer persona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/guia-para-construir-un-buyer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para construir un Buyer Persona - 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