{"id":14083,"date":"2022-06-29T14:38:08","date_gmt":"2022-06-29T13:38:08","guid":{"rendered":"https:\/\/gotoclient.com\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/"},"modified":"2022-07-18T12:00:04","modified_gmt":"2022-07-18T11:00:04","slug":"5-plataformas-para-campanas-de-generacion-de-demanda-b2b","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/5-plataformas-para-campanas-de-generacion-de-demanda-b2b\/","title":{"rendered":"5 plataformas para campa\u00f1as de generaci\u00f3n de demanda B2B"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"blog-post-date\">\n    juny 29 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" 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background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-5-plataformas-para-campanas-de-generacion-de-demanda-b2b\" style=\"font-size:45px\">5 plataformas para campa\u00f1as de generaci\u00f3n de demanda B2B&nbsp;<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--700x467.png\" alt=\"\" class=\"wp-image-14071\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--700x467.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--250x167.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--768x512.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--1536x1024.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--320x213.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--1680x1120.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--1020x680.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--730x487.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--1280x853.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--120x80.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns--372x248.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Soy un <em>marketer<\/em> B2B preparando mi estrategia. He definido una audiencia, conozco mi presupuesto y s\u00e9 lo que quiero decir, pero todav\u00eda me queda una pregunta: \u00bfd\u00f3nde lo dir\u00e9? \u00bfQu\u00e9 plataformas debo elegir para publicar contenido? \u00bfY para implementar una campa\u00f1a de generaci\u00f3n de leads? \u00bfQu\u00e9 pasa con las campa\u00f1as de reconocimiento de marca?&nbsp;<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hemos hablado mucho de LinkedIn, que <a href=\"https:\/\/gotoclient.com\/blog\/linkedin-mejor-plataforma-para-campanas-b2b-en-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">sigue siendo la mejor plataforma para campa\u00f1as de generaci\u00f3n de demanda B2B<\/a>. Pero LinkedIn no es la \u00fanica opci\u00f3n: hay otras plataformas a tener en cuenta. Aqu\u00ed hay una lista de las mejores cinco plataformas para campa\u00f1as de generaci\u00f3n de demanda B2B, con sus pros y sus contras:&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>5. Facebook\/Instagram<\/strong>&nbsp;<\/p>\n\n\n\n<p>Facebook e Instagram siguen siendo las plataformas de redes sociales m\u00e1s utilizadas, por lo que en un momento en que todos somos <em>prosumidores<\/em>, es probable que nuestra audiencia est\u00e9 activa en alguna de ellas en alg\u00fan momento. Sin embargo, para B2B, es posible que tengas dos problemas con estas plataformas: primero, dado que no son plataformas pensadas para el ambiente de trabajo, puede ser dif\u00edcil segmentar a los profesionales adecuados y, segundo, como las personas generalmente las usan para distraerse de su trabajo, la audiencia podr\u00eda estar menos dispuesta a interactuar con contenido relacionado con el trabajo.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>4. Twitter<\/strong>&nbsp;<\/p>\n\n\n\n<p>Esta plataforma ya no es lo que era, pero sigue siendo una de las plataformas m\u00e1s utilizadas en 2022. Aunque como marcas a veces nos cuesta generar leads e incluso involucrar a la gente en nuestras conversaciones, Twitter sigue siendo una buena opci\u00f3n para probar campa\u00f1as de retargeting, ya que sus usuarios suelen dedicarle mucho tiempo.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>3. Youtube\/Tiktok<\/strong>&nbsp;<\/p>\n\n\n\n<p>Si tienes una campa\u00f1a de marca, deseas aumentar el conocimiento o simplemente quieres recopilar vistas, probablemente deber\u00edas considerar incluir estas plataformas en tu estrategia. Ambas se encuentran entre las m\u00e1s utilizadas, y nada indica que esto vaya a cambiar. Por lo general, se prefiere Tiktok para impactar a audiencias m\u00e1s j\u00f3venes, mientras que YouTube ofrece una excelente herramienta de segmentaci\u00f3n basada en palabras clave y temas, por ejemplo. Una cifra importante: este a\u00f1o, <a href=\"https:\/\/www.statista.com\/statistics\/267194\/forecast-of-internet-traffic-by-subsegment\/\" target=\"_blank\" rel=\"noreferrer noopener\">el 80% del tr\u00e1fico total de la web ser\u00e1 para visualizaci\u00f3n de videos<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2. Google<\/strong>&nbsp;<\/p>\n\n\n\n<p>S\u00ed, lo sabemos, esta no es una plataforma social como las otras de esta lista, pero no podemos evitar mencionarla. Google es el motor de b\u00fasqueda m\u00e1s utilizado y es un directorio de todos los sitios web del mundo. Es el lugar al que acude la gente cada vez que quiere comprar un nuevo producto o cambiar de proveedor, por lo que no podemos ignorarlo en nuestra estrategia B2B.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1. LinkedIn<\/strong>&nbsp;<\/p>\n\n\n\n<p>LinkedIn sigue siendo la mejor plataforma disponible para campa\u00f1as B2B. <a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-tips-what-you-must-know-b2b-marketing-jerome-knyszewski\/\" target=\"_blank\" rel=\"noreferrer noopener\">El 80 % de los <em>leads<\/em> generados en las redes sociales provienen de aqu\u00ed<\/a> y, aunque no es la m\u00e1s grande en t\u00e9rminos de audiencia, es una de las plataformas de redes sociales m\u00e1s confiables y el 97 % de los vendedores B2B la usan para la distribuci\u00f3n de contenido. Su herramienta de segmentaci\u00f3n es muy potente y est\u00e1 100% desarrollada para targetizar profesionales.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Bonus track: Xing<\/strong>&nbsp;<\/p>\n\n\n\n<p>Xing es una plataforma que conecta profesionales, y estos la utilizan para encontrar nuevos trabajos y compartir conocimientos. B\u00e1sicamente, es el equivalente alem\u00e1n de Linkedin. Si est\u00e1s planeando una campa\u00f1a en Alemania, Austria o Suiza, deber\u00edas considerar Xing. En estos tres pa\u00edses, LinkedIn tiene 19 millones de usuarios, mientras que el \u00faltimo recuento de Xing fue de 17 millones. Seg\u00fan Xing, la mayor\u00eda de sus usuarios son profesionales, ejecutivos o gerentes con experiencia, y m\u00e1s de un tercio tiene un t\u00edtulo universitario. Si buscas tomadores de decisiones en empresas germanoparlantes, definitivamente deber\u00eda considerar usar Xing.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 plataformas debo elegir para publicar contenido? \u00bfY para implementar una campa\u00f1a de Lead gen? \u00bfQu\u00e9 pasa con las campa\u00f1as de branding?<\/p>\n","protected":false},"featured_media":14072,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-14083","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 plataformas para campa\u00f1as de generaci\u00f3n de demanda B2B - Gotoclient<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 plataformas debo elegir para publicar contenido? 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