{"id":14138,"date":"2022-07-12T15:02:58","date_gmt":"2022-07-12T14:02:58","guid":{"rendered":"https:\/\/gotoclient.com\/blog\/consejos-para-un-messaging-exitoso-en-campanas-b2b-y-sus-beneficios-con-jonathan-franchell\/"},"modified":"2022-07-12T15:17:22","modified_gmt":"2022-07-12T14:17:22","slug":"consejos-para-un-messaging-exitoso-en-campanas-b2b-y-sus-beneficios-con-jonathan-franchell","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/consejos-para-un-messaging-exitoso-en-campanas-b2b-y-sus-beneficios-con-jonathan-franchell\/","title":{"rendered":"Consejos para un messaging exitoso en campa\u00f1as B2B y sus beneficios, con Jonathan Franchell"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"blog-post-date\">\n    jul. 12 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-consejos-para-un-messaging-exitoso-en-campanas-b2b-y-sus-beneficios-con-jonathan-franchell\" style=\"font-size:45px\">Consejos para un messaging exitoso en campa\u00f1as B2B y sus beneficios, con Jonathan Franchell&nbsp;<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/yX-NprB9O2A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/yX-NprB9O2A\" style=\"\n    height: 315px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jonathan Franchell es el CEO de Ironpapaer, una agencia de growth B2B con sede en Nueva York. En el \u00faltimo episodio de nuestro podcast, hablamos con \u00e9l sobre la importancia del buen <em>messaging<\/em> en las estrategias B2B.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Durante una conversaci\u00f3n de media hora, Jonathan dej\u00f3 muchos consejos y reflexiones interesantes. \u201cEl <em>messaging<\/em> es uno de esos componentes pasados por alto tanto para los equipos de marketing como para los de ventas\u201d, dijo. \u201cMuchas empresas empiezan a sonar igual entre ellas, incluso cuando tienen diferenciadores muy particulares\u201d.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00fan \u00e9l, este es un problema muy com\u00fan y las empresas deber\u00edan prestar m\u00e1s atenci\u00f3n a los mensajes en cada paso del embudo. Algunos de los beneficios de un buen <em>messaging<\/em> que menciona durante el episodio son:&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Tiene impacto en diferentes etapas del buyer\u2019s journey.\u00a0<\/li><li>\u00b7 Puede ayudar a los usuarios a conectarse m\u00e1s estrechamente con una marca.\u00a0<\/li><li>\u00b7 Aumenta el compromiso con los compradores.\u00a0<\/li><li>\u00b7 Potencialmente puede traer m\u00e1s tomadores de decisiones de alto nivel.\u00a0<\/li><li>\u00b7 Mejora las tasas de conversi\u00f3n.\u00a0<\/li><li>\u00b7 Mejorar las tasas de cierre de ventas.\u00a0<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Puedes ver el episodio completo en YouTube o escucharlo haciendo clic en los siguientes enlaces:&nbsp;<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hablamos con Jonathan Franchell sobre la importancia del buen messaging en las estrategias B2B.<\/p>\n","protected":false},"featured_media":14145,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-14138","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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