{"id":14316,"date":"2022-09-01T10:12:13","date_gmt":"2022-09-01T09:12:13","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=14316"},"modified":"2022-09-01T10:17:43","modified_gmt":"2022-09-01T09:17:43","slug":"una-oferta-de-marketing-b2b-perfecta","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/una-oferta-de-marketing-b2b-perfecta\/","title":{"rendered":"Una oferta de marketing B2B perfecta"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"has-text-align-left wp-block-heading\" id=\"h-como-es-una-oferta-de-marketing-b2b-perfecta-y-que-debes-tener-en-cuenta-para-crearla\" style=\"font-size:55px\"><strong><strong>C\u00f3mo es una oferta de marketing B2B perfecta y qu\u00e9 debes tener en cuenta para crearla<\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-700x467.png\" alt=\"There are some key aspects of a B2B marketing strategy that are usually left behind. It is time to talk about an important one: the offer.\" class=\"wp-image-14310\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-700x467.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-250x167.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-768x512.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-320x213.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-1020x680.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-730x487.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-120x80.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it-372x248.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/09\/What-does-a-perfect-B2B-marketing-offer-look-like-and-what-you-should-keep-in-mind-to-create-it.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Hay algunos aspectos clave de toda buena estrategia de marketing B2B que generalmente se dejan atr\u00e1s.&nbsp;Hace unas semanas&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/blog\/why-effective-messaging-benefits-b2b-marketing-and-sales-strategies-with-jonathan-franchell-ceo-of-ironpaper\/\" target=\"_blank\" rel=\"noreferrer noopener\">habl\u00e1bamos de la mensajer\u00eda<\/a>&nbsp;como una de ellas, y hoy toca hablar de otra: la oferta.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Simplemente no obtendr\u00e1 ninguna pista si no tiene nada fuerte que ofrecerles.&nbsp;En marketing B2B llamamos \u201coferta\u201d a la propuesta que haces a los prospectos.&nbsp;\u00bfQu\u00e9 es lo que les dar\u00e1s y qu\u00e9 quieres a cambio?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cuando hablamos de ofertas de marketing, no estamos hablando de ofertas de venta.&nbsp;Una oferta de marketing es lo que proporcionar\u00e1 a cambio de los datos del cliente.&nbsp;Por lo general, las ofertas se pueden obtener completando formularios.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Algunos ejemplos de esto pueden ser contenido espec\u00edfico en su sitio web, seminarios web, documentos t\u00e9cnicos, demostraciones, consultas y muchos etc\u00e9tera.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La oferta debe ser lo suficientemente fuerte como para darle al cliente una buena raz\u00f3n para interactuar contigo.&nbsp;Este es el \u201cdar y recibir\u201d: te dar\u00e1 datos personales, pero solo a cambio de algo que obtendr\u00e1.&nbsp;en cambio.<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Estos son los 3 aspectos clave a tener en cuenta al pensar en ofertas de marketing B2B:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Comprende a tu audiencia.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Primero, debes conocer a tu audiencia.&nbsp;Analice a sus compradores e identifique qu\u00e9 tipo de oferta podr\u00eda ser m\u00e1s interesante para cada uno.&nbsp;Es posible que tenga tantas ofertas como compradores.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Comprenda el viaje de su comprador.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfD\u00f3nde se ponen en contacto conmigo?&nbsp;\u00bfQu\u00e9 preguntas est\u00e1n tratando de responder?&nbsp;\u00bfQu\u00e9 tipo de contenido est\u00e1n buscando?&nbsp;Intente hacer coincidir estas respuestas con sus puntos de contacto y ofertas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Definir ofertas para cada etapa del embudo.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No debe ofrecer contenido de decisi\u00f3n a un cliente potencial que se encuentra en la etapa de consideraci\u00f3n, y viceversa.&nbsp;Sea muy espec\u00edfico sobre lo que puede dar a cada uno. &nbsp;<a href=\"https:\/\/gotoclient.com\/en\/blog\/key-offers-for-each-funnel-stage-in-b2b-lead-generation-campaigns\/\">Tenemos recomendaciones para esto.<\/a><\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo saber qu\u00e9 ofrecer?&nbsp;Como siempre, esto es algo que debe analizarse profundamente en el contexto de una estrategia de marketing B2B de directorio.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Muchas cosas que solemos considerar como ofertas no lo son.&nbsp;Hay al menos cuatro condiciones que toda oferta debe tener:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>1. Es muy valioso para tu audiencia<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>2. Est\u00e1 alineado con tu negocio y el resto de la estrategia de marketing<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>3. Est\u00e1 pensado para un p\u00fablico espec\u00edfico en un momento espec\u00edfico.&nbsp;No es gen\u00e9rico.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>4. Es exclusivo.&nbsp;Solo puede encontrarlo en esa campa\u00f1a espec\u00edfica en ese momento espec\u00edfico.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La oferta B2B perfecta es el resultado de un an\u00e1lisis profundo, debe ser espec\u00edfica para su audiencia en el momento particular en que intenta impactarlos y debe estar alineada con el viaje del comprador y el embudo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfEst\u00e1s listo para llevar tu oferta al siguiente nivel?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hay algunos aspectos clave de toda buena estrategia de marketing B2B que generalmente se dejan atr\u00e1s.&nbsp;Hace unas semanas&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/blog\/why-effective-messaging-benefits-b2b-marketing-and-sales-strategies-with-jonathan-franchell-ceo-of-ironpaper\/\" target=\"_blank\" rel=\"noreferrer noopener\">habl\u00e1bamos de la mensajer\u00eda<\/a>&nbsp;como una de ellas, y hoy toca hablar de otra: la oferta.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Simplemente no obtendr\u00e1 ninguna pista si no tiene nada fuerte que ofrecerles.&nbsp;En marketing B2B llamamos \u201coferta\u201d a la propuesta que haces a los prospectos.&nbsp;\u00bfQu\u00e9 es lo que les dar\u00e1s y qu\u00e9 quieres a cambio?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cuando hablamos de ofertas de marketing, no estamos hablando de ofertas de venta.&nbsp;Una oferta de marketing es lo que proporcionar\u00e1 a cambio de los datos del cliente.&nbsp;Por lo general, las ofertas se pueden obtener completando formularios.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Algunos ejemplos de esto pueden ser contenido espec\u00edfico en su sitio web, seminarios web, documentos t\u00e9cnicos, demostraciones, consultas y muchos etc\u00e9tera.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La oferta debe ser lo suficientemente fuerte como para darle al cliente una buena raz\u00f3n para interactuar contigo.&nbsp;Este es el \u201cdar y recibir\u201d: te dar\u00e1 datos personales, pero solo a cambio de algo que obtendr\u00e1.&nbsp;en cambio.<\/p>\n\n\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Estos son los 3 aspectos clave a tener en cuenta al pensar en ofertas de marketing B2B:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Comprende a tu audiencia.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Primero, debes conocer a tu audiencia.&nbsp;Analice a sus compradores e identifique qu\u00e9 tipo de oferta podr\u00eda ser m\u00e1s interesante para cada uno.&nbsp;Es posible que tenga tantas ofertas como compradores.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Comprenda el viaje de su comprador.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfD\u00f3nde se ponen en contacto conmigo?&nbsp;\u00bfQu\u00e9 preguntas est\u00e1n tratando de responder?&nbsp;\u00bfQu\u00e9 tipo de contenido est\u00e1n buscando?&nbsp;Intente hacer coincidir estas respuestas con sus puntos de contacto y ofertas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><strong>Definir ofertas para cada etapa del embudo.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No debe ofrecer contenido de decisi\u00f3n a un cliente potencial que se encuentra en la etapa de consideraci\u00f3n, y viceversa.&nbsp;Sea muy espec\u00edfico sobre lo que puede dar a cada uno. &nbsp;<a href=\"https:\/\/gotoclient.com\/en\/blog\/key-offers-for-each-funnel-stage-in-b2b-lead-generation-campaigns\/\">Tenemos recomendaciones para esto.<\/a><\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo saber qu\u00e9 ofrecer?&nbsp;Como siempre, esto es algo que debe analizarse profundamente en el contexto de una estrategia de marketing B2B de directorio.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Muchas cosas que solemos considerar como ofertas no lo son.&nbsp;Hay al menos cuatro condiciones que toda oferta debe tener:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>1. Es muy valioso para tu audiencia<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>2. Est\u00e1 alineado con tu negocio y el resto de la estrategia de marketing<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>3. Est\u00e1 pensado para un p\u00fablico espec\u00edfico en un momento espec\u00edfico.&nbsp;No es gen\u00e9rico.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>4. Es exclusivo.&nbsp;Solo puede encontrarlo en esa campa\u00f1a espec\u00edfica en ese momento espec\u00edfico.<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La oferta B2B perfecta es el resultado de un an\u00e1lisis profundo, debe ser espec\u00edfica para su audiencia en el momento particular en que intenta impactarlos y debe estar alineada con el viaje del comprador y el embudo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfEst\u00e1s listo para llevar tu oferta al siguiente nivel?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hay algunos aspectos clave de una estrategia de marketing B2B que generalmente se dejan atr\u00e1s. Es hora de hablar de uno importante: la oferta.<\/p>\n","protected":false},"featured_media":14311,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-14316","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una oferta de marketing B2B perfecta - Gotoclient<\/title>\n<meta name=\"description\" content=\"Hay algunos aspectos clave de una estrategia de marketing B2B que generalmente se dejan atr\u00e1s. 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