{"id":15047,"date":"2022-11-10T18:48:36","date_gmt":"2022-11-10T17:48:36","guid":{"rendered":"https:\/\/gotoclient.com\/blog\/remarketing-what-is-and-how-does-it-work\/"},"modified":"2022-11-10T18:48:36","modified_gmt":"2022-11-10T17:48:36","slug":"remarketing-what-is-and-how-does-it-work","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/remarketing-what-is-and-how-does-it-work\/","title":{"rendered":"Remarketing: what is and how does it work?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"has-text-align-left wp-block-heading\" id=\"h-remarketing-what-is-it-and-how-does-it-work\" style=\"font-size:55px\"><strong><strong><a href=\"Remarketing: what is it and how does it work?\">Remarketing: what is it and how does it work?<\/a><\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"500\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work.jpeg\" alt=\"\" class=\"wp-image-14645\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work.jpeg 612w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work-250x204.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work-320x261.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work-120x98.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/11\/Remarketing-what-is-and-how-does-it-work-372x304.jpeg 372w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Remarketing<\/strong>&nbsp;is one of the most common practices in digital marketing: but do we know how to use it to our advantage? First, let&#8217;s examine why remarketing is an essential lead generation technique.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This digital marketing practice consists of&nbsp;<strong>being able to direct advertisements to people who previously visited a web page or content of brands<\/strong>. However, here we have one of the key points;&nbsp;<strong>it allows us to reach a visitor who has not completed the purchase or conversion process<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Although this digital tool has higher costs due to its smaller audience, it has a high success rate.&nbsp;<strong>For example, research shows remarketing converts up to&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/01\/remarketing-facts\" rel=\"noreferrer noopener\"><strong>50%<\/strong><\/a><strong>&nbsp;of traffic, while search campaigns convert roughly 2%.<\/strong><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Implementing strategies in advertising campaigns is challenging, but it will help them work with other marketing strategies.&nbsp;<strong>For example, around 42% of companies use remarketing for online brand awareness and recognition<\/strong>&nbsp;(one of the key result areas).&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, the main goals of this approach are to&nbsp;<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/ca\/blog\/como-mejorar-el-roi-con-las-campanas-de-marketing\/\" rel=\"noreferrer noopener\"><strong>increase the return on investment<\/strong><\/a>&nbsp;(ROI),&nbsp;<strong>boost sales<\/strong>, and&nbsp;<strong>increase the number of users and brand awareness<\/strong>.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Digital analytics reveals&nbsp;<strong>four key moments to re-engage<\/strong>&nbsp;our potential leads.&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>1. Users who have visited our website visualize the advertisement of our products while browsing other URLs or domains.&nbsp;<\/p>\n\n\n\n<p>2. Users visualize specific ads to our page&#8217;s products or services users have visited.<\/p>\n\n\n\n<p>3. Visitors to our website see our ads when they search on Google.&nbsp;<\/p>\n\n\n\n<p>4. If we have a contact list of our customers, we can segment it and get our users to see the ads on the various Google products.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For this strategy, it will help if you have a customer list of those who purchased. That will allow us to target them with actions that will help to&nbsp;<strong>build their loyalty.<\/strong><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Finally, analyze the metrics! Be clear about your objectives and apply the necessary optimizations based on the results. It is essential to know what numbers we have to look at to understand if our marketing efforts are paying off; here are some key points to keep in mind.&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you can see, with the knowledge of the technical capabilities of the different platforms, setting up remarketing strategies is an excellent option to serve our objectives and needs.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Remarketing\u00a0is one of the most common practices in digital marketing: but do we know how to use it to our advantage? Discover how.<\/p>\n","protected":false},"featured_media":14646,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[122],"class_list":["post-15047","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing: what is and how does it work? - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/remarketing-what-is-and-how-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: what is and how does it work? - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Remarketing\u00a0is one of the most common practices in digital marketing: but do we know how to use it to our advantage? 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