{"id":5301,"date":"2021-10-14T08:15:00","date_gmt":"2021-10-14T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=5301"},"modified":"2021-12-09T16:40:04","modified_gmt":"2021-12-09T15:40:04","slug":"casos-exito-generacion-leads-b2b-linkedin-ads","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/","title":{"rendered":"Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-casos-de-exito-de-generacion-de-leads-b2b-con-linkedin-ads\"><strong>Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads<\/strong><\/h2>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Actualmente la plataforma de LinkedIn es l\u00edder en la generaci\u00f3n de leads, ya que <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/linkedin-277-more-effective-for-lead-generation-than-facebook-twitter-new-data.aspx?_ga=2.208819602.1413516723.1557635991-318261567.1557635991&amp;__hstc=64741936.b221a3baeb302019b1310f503325ce0b.1595250244380.1595250244380.1595250244380.1&amp;__hssc=64741936.1.1595250244382&amp;__hsfp=977134892\" target=\"_blank\" rel=\"noreferrer noopener\">es 277% m\u00e1s efectiva que Twitter y Facebook<\/a>. Por lo tanto, a la hora de generar leads B2B de calidad, LinkedIn es la mejor opci\u00f3n. Antes de lanzar una campa\u00f1a en LinkedIn Ads, es importante <strong>mirar ejemplos sobre como otras empresas han tenido \u00e9xito en esta plataforma.<\/strong> En este post, vamos a mostraros <strong>casos de \u00e9xitos de generaci\u00f3n de leads B2B con LinkedIn Ads. <\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, os recomendamos que mir\u00e9is nuestra <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda definitiva de LinkedIn Ads<\/a><\/strong> con relevante informaci\u00f3n y recursos gratuitos para llevar a cabo campa\u00f1as efectivas. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/h93y3ymamqo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/h93y3ymamqo\" style=\"\n    height: 315px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-podcast-obten-conocimientos-de-valor-sobre-la-generacion-de-leads-b2b-con-david-hall-fundador-de-dos-relevantes-agencias-de-marketing-digital\">[Podcast] \u00a1Obt\u00e9n conocimientos de valor sobre la generaci\u00f3n de leads B2B con David Hall, fundador de dos relevantes agencias de marketing digital!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"buzzsprout-player-9084888\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9084888-b2b-lead-gen-trends-with-david-hall.js?container_id=buzzsprout-player-9084888&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-casos-de-exito-con-linkedin-ads\" style=\"font-size:30px\"><strong>Casos de \u00e9xito con LinkedIn Ads<\/strong><\/h3>\n\n\n\n<div style=\"height:99px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-escp\" style=\"font-size:25px\"><strong>1.- ESCP<\/strong><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.escpeurope.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">ESCP<\/a><\/strong>, la primera escuela de negocios del mundo de Europa, ten\u00eda como <strong>objetivo generar solicitantes para su Master Degree en negocios europeos<\/strong>, y, por otro lado, <strong>construir una cartera de clientes potenciales.<\/strong><\/p>\n\n\n\n<p>Para ello, llevaron a cabo una <strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/linkedin-ad-case-studies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">campa\u00f1a de generaci\u00f3n de leads en LinkedIn Ads<\/a><\/strong>, utilizando concretamente el formato <strong>Sponsored Content Ad<\/strong>. En el anuncio informaron sobre <strong>becas para obtener clientes potenciales<\/strong>. ESCP se marc\u00f3 como meta <strong>generar solicitudes de becas completadas por 100 leads<\/strong>, adem\u00e1s de <strong>generar 250 clientes potenciales<\/strong>. El <strong>contenido del anuncio<\/strong> era <strong>directo con una propuesta de valor clara<\/strong> y como <strong>visua<\/strong>l utilizaron una <strong>imagen humana<\/strong>, siendo una <strong>buena pr\u00e1ctica para LinkedIn Ads.<\/strong><\/p>\n\n\n\n<p>Como resultado de la campa\u00f1a, obtuvo <strong>m\u00e1s de dos millones de impresiones de estudiantes potenciales<\/strong> y se gener\u00f3 una <strong>tasa de conversi\u00f3n del 14%,<\/strong> siendo el <strong>doble del objetivo marcado previamente<\/strong>. Por otro lado, ESCP gener\u00f3 <strong>40 leads m\u00e1s por encima del objetivo.<\/strong><\/p>\n\n\n\n<div style=\"height:92px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-escuela-de-gobierno-y-transformacion-publica-del-tecnologico-de-monterrey\" style=\"font-size:25px\"><strong>2.- Escuela de Gobierno y Transformaci\u00f3n P\u00fablica del Tecnol\u00f3gico de Monterrey<\/strong><\/h4>\n\n\n\n<p>La <strong><a href=\"https:\/\/escueladegobierno.itesm.mx\/inicio?language=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Egobierno y TP<\/a><\/strong> es una escuela de posgrados del Gobierno de M\u00e9xico y Transformaci\u00f3n P\u00fablica del TEC. Esta escuela fue impulsada como objetivo de desarrollar soluciones a problemas p\u00fablicos relevantes, posicion\u00e1ndose como referente en su sector.<\/p>\n\n\n\n<p>La Escuela de Gobierno <strong>se dirige a perfiles muy especializados<\/strong>, concretamente a <strong>profesionales que est\u00e9n interesados en cambiar el mundo e impactar positivamente en la realidad<\/strong>, por lo que se marcaron como objetivo generar leads de calidad. Deb\u00edan de cumplir con una serie de requisitos con tal de posicionar a la Escuela como una opci\u00f3n de excelencia.<\/p>\n\n\n\n<p>Finalmente <strong><a href=\"https:\/\/www.imscorporate.com\/sponsored-inmail-sponsored-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">escogieron llevar a cabo una campa\u00f1a en LinkedIn<\/a><\/strong>, ya que es la <strong>\u00fanica red social que permite segmentar de manera exclusiva<\/strong>, utilizando los formatos de <strong>Sponsored Content<\/strong> y <strong>Sponsored Inmail.<\/strong><\/p>\n\n\n\n<p>En el caso del <strong>Sponsored Inmail<\/strong>, los profesionales recibieron un <strong>mensaje con tono aspiracional y personalizado, invit\u00e1ndoles a conocer las maestr\u00edas que la escuela ofrec\u00eda<\/strong>. El anuncio tambi\u00e9n inclu\u00eda un <strong>CTA para rellenar un formulario<\/strong> y <strong>recibir informaci\u00f3n del postgrado<\/strong>. A trav\u00e9s de este anuncio consiguieron <strong>258 leads<\/strong>, un <strong>open rate de 55<\/strong>%, y, por \u00faltimo, un <strong>CTR del 26,95%.<\/strong> En cuando al <strong>Sponsored Content, <\/strong>utilizaron un <strong>copy corto pero impactante con un tono tambi\u00e9n aspiracional y motivador<\/strong>. En este caso, mediante este formato generaron <strong>104 leads<\/strong>, con un <strong>1.07% de engagemen<\/strong>t, <strong>0.8% de CTR,<\/strong> y, finalmente, <strong>m\u00e1s de<\/strong> <strong>125.000 impresiones<\/strong>.<\/p>\n\n\n\n<div style=\"height:99px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-escuela-de-direccion-de-la-universidad-de-piura\" style=\"font-size:25px\"><strong>3.- Escuela de Direcci\u00f3n de la Universidad de Piura<\/strong><\/h4>\n\n\n\n<p>Por \u00faltimo, <strong><a href=\"https:\/\/pad.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">La Escuela de Direcci\u00f3n de Universidad de Piura<\/a> <\/strong>se dedica <strong>a formar directivos con valores \u00e9ticos para ayudar a mejorar el proceso de toma de decisiones<\/strong>, ofreciendo una educaci\u00f3n personalizada con un enfoque humanista. La escuela ten\u00eda como <strong>objetivo impactar a estudiantes residentes en Per\u00fa proponiendo diferentes programas educativos<\/strong>, con la finalidad de generar leads de calidad.<\/p>\n\n\n\n<p>Despu\u00e9s de analizar sus necesidades, optaron por<strong> <a href=\"https:\/\/www.imscorporate.com\/caso-de-exito-universidad-de-piura-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">lanzar un Sponsored Content Ad con un lead gen form<\/a> <\/strong>y consiguieron generar <strong>451 leads de calidad<\/strong>, <strong>m\u00e1s de 325.000 impresiones<\/strong>, <strong>1.5% de engagement <\/strong>y <strong>1.1% de CTR.<\/strong><\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusiones-clave-sobre-los-casos-de-exito-con-linkedin-ads\" style=\"font-size:30px\"><strong>Conclusiones clave sobre los casos de \u00e9xito con LinkedIn Ads <\/strong><\/h3>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-eleccion-del-formato-de-anuncio-adecuado\" style=\"font-size:25px\"><strong>Elecci\u00f3n del formato de anuncio adecuado<\/strong><\/h4>\n\n\n\n<p>Tal y como se ha podido comprobar, cada empresa utiliz\u00f3 el formato que mejor se adecuaba a sus objetivos. Por lo tanto, es importante no caer en la rutina de siempre escoger el mismo formato, es decir, a pesar que en una campa\u00f1a un formato consiga buenos resultados, no significa que vaya a suceder siempre. Tambi\u00e9n, puedes utilizar m\u00e1s de un formato para analizar cu\u00e1l es el que genera mejores resultados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-segmentacion-precisa\" style=\"font-size:25px\"><strong>Segmentaci\u00f3n precisa<\/strong><\/h4>\n\n\n\n<p>Es imprescindible analizar el target de la campa\u00f1a y plasmarlo de manera adecuada en la definici\u00f3n de la campa\u00f1a para hacer llegar tu mensaje a los usuarios adecuados. En caso que no se defina correctamente, disminuir\u00e1n las posibilidades de impactar a tu p\u00fablico objetivo, y, en consecuencia, no cumplir tus objetivos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-contenido-claro-e-impactante\" style=\"font-size:25px\"><strong>Contenido claro e impactante<\/strong><\/h4>\n\n\n\n<p>Si se han cumplido los dos puntos anteriores pero no se realiza un contenido claro e impactante es probable que impactes a tu target transmitiendo un mensaje err\u00f3neo. Por lo tanto, es importante redactar un copy con un mensaje directo y claro, as\u00ed como tambi\u00e9n escoger un visual que complemente el contenido del copy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads Actualmente la plataforma de LinkedIn es l\u00edder en la generaci\u00f3n de leads, ya que es 277% m\u00e1s efectiva que Twitter y Facebook. Por lo tanto, a la hora de generar leads B2B de calidad, LinkedIn es la mejor opci\u00f3n. Antes de lanzar una campa\u00f1a [&hellip;]<\/p>\n","protected":false},"featured_media":5299,"parent":0,"template":"","tags":[1194],"blog_cat":[],"blog_language":[],"class_list":["post-5301","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-generacio-de-leads-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"Os mostramos casos de \u00e9xito con LinkedIn Ads para la generaci\u00f3n de leads B2B. Es importante saber c\u00f3mo otras compa\u00f1\u00edas tuvieron \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Os mostramos casos de \u00e9xito con LinkedIn Ads para la generaci\u00f3n de leads B2B. Es importante saber c\u00f3mo otras compa\u00f1\u00edas tuvieron \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T15:40:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/photo-1476231790875-016a80c274f3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/\",\"url\":\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/\",\"name\":\"Casos de \u00e9xito de generaci\u00f3n de leads B2B con LinkedIn Ads - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/blog\/casos-exito-generacion-leads-b2b-linkedin-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/07\/photo-1476231790875-016a80c274f3.jpeg?wsr\",\"datePublished\":\"2021-10-14T07:15:00+00:00\",\"dateModified\":\"2021-12-09T15:40:04+00:00\",\"description\":\"Os mostramos casos de \u00e9xito con LinkedIn Ads para la generaci\u00f3n de leads B2B. 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