{"id":6528,"date":"2021-04-20T07:15:00","date_gmt":"2021-04-20T06:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=6528"},"modified":"2021-08-24T05:25:12","modified_gmt":"2021-08-24T04:25:12","slug":"ventajas-mejores-practicas-lead-gen-forms","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/ventajas-mejores-practicas-lead-gen-forms\/","title":{"rendered":"Ventajas y mejores pr\u00e1cticas de lead gen forms"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-ventajas-y-mejores-pr-cticas-de-lead-gen-forms\"><strong>Ventajas y mejores pr\u00e1cticas de lead gen forms<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En la creaci\u00f3n de <strong>campa\u00f1as de generaci\u00f3n de leads B2B, LinkedIn Ads es una de las mejores plataformas<\/strong> para alcanzar resultados \u00f3ptimos. Seg\u00fan un <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/18\/01\/lead-gen-sem-desktop?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Beta_All_English_Core_431774396761__%2Blinkedin%20%2Blead%20%2Bads_c__kwd-313563914399_9216596384&amp;mcid=6612464045041733646&amp;cname=LMS_EMEA_Deprioritized_ROE_Search_Google-Brand_DR-PRS_Broad_Features-Beta_All_English_Core&amp;camid=9216596384&amp;asid=94475545198&amp;targetid=kwd-313563914399&amp;crid=431774396761&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=EAIaIQobChMIqqKWhOPZ6wIV1ed3Ch3U2gYhEAAYASAAEgLWx_D_BwE&amp;gclsrc=aw.ds\">an\u00e1lisis realizado por Hubspot<\/a> de LinkedIn, las <strong>tasas de conversi\u00f3n de clientes potenciales de LinkedIn<\/strong> son <strong>3 veces m\u00e1s altas<\/strong> que otras plataformas. En este tipo de campa\u00f1as, es una <strong>buena pr\u00e1ctica utilizar el formulario que ofrece LinkedIn<\/strong>, conocido como <strong>Lead Gen Forms. <\/strong>En este post, os explicaremos ventajas y mejores pr\u00e1cticas del Lead Gen Forms. <\/p>\n\n\n\n<p>Por otro lado, con tal de obtener leads, <strong>es recomendable seleccionar los <a href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\">mejores tipos de anuncios de LinkedIn Ads<\/a>: Sponsored Content<\/strong> <strong>y Sponsored Inmail<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-700x467.jpeg\" alt=\"Lead gen form advantages and best practices\" class=\"wp-image-6523\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2020\/09\/Lead-gen-form.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Adem\u00e1s, por si est\u00e1is interesados, tambi\u00e9n tenemos publicaciones relacionadas con las <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/key-recommendations-to-make-a-good-use-of-the-different-linkedin-tools\/\">mejores pr\u00e1cticas de los tipos de anuncios<\/a><\/strong>, <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/list-b2b-headline-copies-best-work-linkedin\/\">mejores pr\u00e1cticas de copies<\/a><\/strong> y de <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\">im\u00e1genes<\/a><\/strong>, y, por \u00faltimo c\u00f3mo realizar una <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\">buena segmentaci\u00f3n en LinkedIn Ads.<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ventajas-del-lead-gen-form\" style=\"font-size:30px\"><strong>Ventajas<\/strong> del lead gen form:<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-no-es-necesario-redirigir-los-usuarios-a-una-landing-page\" style=\"font-size:25px\"><strong>No es necesario redirigir los usuarios a una landing page<\/strong><\/h4>\n\n\n\n<p>A trav\u00e9s del lead gen form, los usuarios no tienen que salir de la plataforma de LinkedIn y redirigirse a una t\u00edpica landing page. En consecuencia, el viaje de los usuarios se acorta y se incrementan las posibilidades de generar una mayor de cantidad de leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-los-campos-del-formulario-se-rellenan-autom-ticamente\" style=\"font-size:25px\"><strong>Los campos del formulario se rellenan autom\u00e1ticamente<\/strong><\/h4>\n\n\n\n<p>Excepto los campos de contacto (n\u00famero de tel\u00e9fono y correo electr\u00f3nico de contacto), todos los campos del formulario se rellenan autom\u00e1ticamente mediante la informaci\u00f3n del perfil de los usuarios. Este factor provoca que el proceso se acelere, reduciendo as\u00ed las posibles p\u00e9rdidas de oportunidades.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-proporci-n-de-m-tricas-para-demostrar-el-roi\" style=\"font-size:25px\"><strong>Proporci\u00f3n de m\u00e9tricas para demostrar el ROI<\/strong><\/h4>\n\n\n\n<p>Para controlar si la campa\u00f1a est\u00e1 funcionando correctamente y demostrar el ROI, LinkedIn ofrece una serie de m\u00e9tricas como el CPL, el lead conversion rate, entre otros. Adem\u00e1s, LinkedIn realiza un an\u00e1lisis de los leads que se est\u00e1n obteniendo, clasific\u00e1ndolos seg\u00fan su industria, job title, seniority, geolocalizaci\u00f3n, etc.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mejores-pr-cticas-del-lead-gen-form\" style=\"font-size:30px\"><strong>Mejores pr\u00e1cticas del lead gen form:<\/strong><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-introduce-m-ximo-3-4-campos\" style=\"font-size:25px\"><strong>Introduce m\u00e1ximo 3-4 campos<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es esencial tener en cuenta que cuantos menos campos se seleccionen, incrementan las posibilidades de generar una mayor cantidad de leads. No obstante, si se generan muchos leads pero no son de calidad, significa que no se han introducido los campos necesarios.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-evita-los-campos-que-requieran-una-entrada-manual\" style=\"font-size:25px\"><strong>Evita los campos que requieran una entrada manual<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tal y como se ha comentado anteriormente, gran parte de los campos son pre-rellenados. Sin embargo, hay algunos como el n\u00famero de tel\u00e9fono, el correo electr\u00f3nico o el g\u00e9nero, son informaciones que el usuario deber\u00e1 rellenar de manera manual. <\/p>\n\n\n\n<p>Por lo tanto, es una buena pr\u00e1ctica introducir la menor cantidad de este tipo de campos posibles, con el objetivo de acelerar el proceso del usuario.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-construye-un-mensaje-consistente\" style=\"font-size:25px\"><strong>Construye un mensaje consistente<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El mensaje del lead gen form debe ser consistente y coherente al del anuncio. Para ello, recomendamos probar con diferentes formularios y testear con tal de analizar cu\u00e1l funciona mejor y genera m\u00e1s leads de calidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-s-directo\" style=\"font-size:25px\"><strong>S\u00e9 directo<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el formulario los usuarios deben de saber de manera clara cu\u00e1l es la oferta que les presentas, o la informaci\u00f3n que les vas a proporcionar. Por lo tanto, el mensaje debe ser directo y sincero.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Como agencia especializada en LinkedIn y en la generaci\u00f3n de leads B2B, podemos concluir que la herramienta del lead gen form es m\u00e1s eficiente y proporciona mejores resultados en comparaci\u00f3n a una landing page.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ventajas y mejores pr\u00e1cticas de lead gen forms En la creaci\u00f3n de campa\u00f1as de generaci\u00f3n de leads B2B, LinkedIn Ads es una de las mejores plataformas para alcanzar resultados \u00f3ptimos. Seg\u00fan un an\u00e1lisis realizado por Hubspot de LinkedIn, las tasas de conversi\u00f3n de clientes potenciales de LinkedIn son 3 veces m\u00e1s altas que otras plataformas. [&hellip;]<\/p>\n","protected":false},"featured_media":6524,"parent":0,"template":"","tags":[1194],"blog_cat":[],"blog_language":[],"class_list":["post-6528","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-generacio-de-leads-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ventajas y mejores pr\u00e1cticas de lead gen forms - Gotoclient<\/title>\n<meta name=\"description\" content=\"Descubre las ventajas y mejores pr\u00e1cticas del lead gen forms para lanzar una campa\u00f1a \u00f3ptima de generaci\u00f3n de leads en LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/ventajas-mejores-practicas-lead-gen-forms\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventajas y mejores pr\u00e1cticas de lead gen forms - 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