{"id":8897,"date":"2021-01-11T08:15:00","date_gmt":"2021-01-11T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=8897"},"modified":"2021-08-24T05:25:12","modified_gmt":"2021-08-24T04:25:12","slug":"which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients\/","title":{"rendered":"Which are the best B2B inbound marketing strategies to attract new clients?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients\"><strong>Which are the best B2B inbound marketing strategies to attract new clients?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-700x467.jpeg\" alt=\"\" data-id=\"8893\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients.jpeg\" data-link=\"https:\/\/gotoclient.com\/?attachment_id=8893\" class=\"wp-image-8893\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/01\/Which-are-the-best-B2B-inbound-marketing-strategies-to-attract-new-clients.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies are not only focused on TOFU, MOFU or BOFU stage. You can consider them in all funnel journey.<\/p>\n\n\n\n<p>Having said this, let\u2019s see them in detail:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-strategies-to-get-new-leads\" style=\"font-size:25px\"><strong>Top strategies to get new leads:<\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:25px\"><strong>Content development<\/strong><\/p>\n\n\n\n<p>You have to create <strong>relevant content<\/strong> to arrive at your target audience. Here, you must <strong>classify the information for each funnel stage. <\/strong>For example, a blog post with general information will be more focused on TOFU stage. On the other hand, if the article has more specific details, it will be recognised as a MOFU or BOFU strategy.<\/p>\n\n\n\n<p>In order to attract new clients with blog posts, you can <strong>add cross offers to users download resources<\/strong> like <strong>guides, infographics, eBooks<\/strong>, among others. Or also you can think about providing <strong>workshops or free 1:1 meetings <\/strong>related to <strong>the post\u2019s topic.<\/strong><\/p>\n\n\n\n<p>Developing new content is essential. However, you must make this information and resources known. To do that, it\u2019s recommended to consider the following platforms and strategies: <strong>social networks<\/strong>, <strong>emailing<\/strong>, <strong>linkbuilding <\/strong>or even launch <strong>paid ads. <\/strong>Regarding linkbuilding, collaborate with the right companies to avoid those that work in the same market as yours.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:25px\"><strong>SEO (Search Engine Optimisation)<\/strong><\/p>\n\n\n\n<p>Every single page you post must be based on <strong>SEO analysis<\/strong>. When searching, is your company appearing in the first place? If yes, you\u2019re doing a great job! Don\u2019t feel bad if the answer is no, it\u2019s such a hard task. But, the deeper the SEO analysis is, the better results you will obtain.<\/p>\n\n\n\n<p>An effective keyword strategy will increase your pages\u2019 traffic. You have to search <strong>which keywords are more used<\/strong> to find the information you want to provide. Also, with the keyword research, you can find additional topics to post on your website. That&#8217;s why the SEO is one of the best B2B inbound marketing strategies to get new customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-strategies-to-convert-them-into-new-clients\" style=\"font-size:25px\"><strong>Top strategies to convert them into new clients:<\/strong><\/h3>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:25px\"><strong>Email marketing<\/strong><\/p>\n\n\n\n<p>According to the Content Marketing Institute, <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>81% of B2B marketers<\/strong><\/a> confirm the email newsletters are one of the best B2B inbound marketing strategies to attract new clients.<\/p>\n\n\n\n<p>Companies usually have a <strong>contact database<\/strong> with current (or not) clients, prospects, distributors, etc. You must send <strong>updates and relevant information<\/strong> to them. We recommend building an <strong>emailing plan<\/strong> with the <strong>content you want to deliver<\/strong>. In addition, it\u2019s essential <strong>to send one or two emails per week<\/strong>. As a result, it will be easier to <strong>convert those contacts into new potential customers.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:25px\"><strong>Marketing automation and lead nurturing<\/strong><\/p>\n\n\n\n<p>When generation new leads, they are not ready to buy or hire your services (precisely, 73% according to <strong><a href=\"https:\/\/www.marketingsherpa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Sherpa<\/a><\/strong>). That\u2019s why you need to nurture them with an <strong>automated content plan.<\/strong> Depending on which stage leads are located, you have to provide <strong>customised information.<\/strong><\/p>\n\n\n\n<p>You should consider classifying users on their goals, needs and interests, as you will give a more engaging content.<\/p>\n\n\n\n<p>With a marketing automation software, you will save time by scheduling your posts or emails and guiding your prospects through the journey.<\/p>\n\n\n\n<p>So, the steps to include in your strategy are:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Choose the information you want to automate.<\/strong> To do this, you can check which pages have the most traffic.<\/li><li><strong>Develop a workflow.<\/strong> As we mentioned before, you have to decide which information you will share in each funnel.<\/li><li><strong>Decide how you will communicate with leads.<\/strong> You can consider social media, emailing, website live chats or paid ads.<\/li><li><strong>Optimise the content:<\/strong> It\u2019s recommended to update the information and send it to users again. Consequently, you will provide the best experience.<\/li><\/ol>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Want to know more about the B2B Inbound Marketing strategy? Check our <strong><a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-inbound-marketing-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">definitive guide<\/a><\/strong> now! Or, if you prefer, you can <strong><a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-inbound-marketing-definitive-guide\" target=\"_blank\" rel=\"noreferrer noopener\">download the PDF document<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which are the best B2B inbound marketing strategies to attract new clients? Which are the best B2B inbound marketing strategies to attract new clients? These are email marketing, content development, lead nurturing, marketing automation and SEO. You need to implement strategies to first get new qualified leads and convert them into potential customers. These strategies [&hellip;]<\/p>\n","protected":false},"featured_media":8896,"parent":0,"template":"","tags":[1192,1194],"blog_cat":[],"blog_language":[],"class_list":["post-8897","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-inbound-marqueting-b2b","tag-generacio-de-leads-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which are the best B2B inbound marketing strategies to attract new clients? - Gotoclient<\/title>\n<meta name=\"description\" content=\"Discover which B2B inbound marketing strategies are the best to attract new clients. Carry out a complete campaign to boost your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/blog\/which-are-the-best-b2b-inbound-marketing-strategies-to-attract-new-clients\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which are the best B2B inbound marketing strategies to attract new clients? - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Discover which B2B inbound marketing strategies are the best to attract new clients. 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