{"id":9150,"date":"2021-01-28T08:15:00","date_gmt":"2021-01-28T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=9150"},"modified":"2021-12-22T13:02:32","modified_gmt":"2021-12-22T12:02:32","slug":"tips-to-get-a-high-conversion-rate-on-linkedin-ads","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/ca\/blog\/tips-to-get-a-high-conversion-rate-on-linkedin-ads\/","title":{"rendered":"Tips to get a high conversion rate on LinkedIn Ads"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-tips-to-get-a-high-conversion-rate-on-linkedin-ads\"><strong>Tips to get a high conversion rate on LinkedIn Ads<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it\u2019s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this post, we will explain key tips to get a high conversion rate on LinkedIn Ads.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/AuZLQ6FaIuA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/AuZLQ6FaIuA\" style=\"\n    height: 315px;\n\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audience-tips\" style=\"font-size:30px\"><strong><strong>Audience tips<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-develop-an-analysis-in-depth-of-your-target-audience\" style=\"font-size:25px\">1.- <strong><strong>Develop an analysis in-depth of your target audience<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get a high conversion rate on LinkedIn Ads, you must know exactly what type of users you want to arrive. Think about the industry their work, if they have a higher job position, specific skills, years of experience, etc.<\/p>\n\n\n\n<p>If your campaign is based on the decision phase, we recommend targeting users with higher seniorities to impact decision-makers. In addition, in some cases, the company size option is very important to take into account.<\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-test-your-audience\" style=\"font-size:25px\">2.- <strong><strong><strong>Test your audience<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To make sure the audience criteria is correct, test more than one to see which one(s) really works.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-optimise-on-a-regular-basis-to-get-a-high-conversion-rate-on-linkedin-ads\" style=\"font-size:25px\">3.- <strong><strong><strong>Optimise on a regular basis<\/strong><\/strong><\/strong> to get a high conversion rate on LinkedIn Ads<\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through the&nbsp;<strong>demographic option<\/strong>, you&nbsp;<strong>can check which functions, titles, and company industries<\/strong>&nbsp;performs better. Consider removing those criteria that are getting bad results.<\/p>\n\n\n\n<div style=\"height:94px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-message-tips\" style=\"font-size:30px\"><strong><strong><strong>Message tips<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Before indicating the tips, it\u2019s important to say the message is not the same as the ad copies. The message is the topic you\u2019re going to talk about in the campaign &#8211; the reason why you launch it.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-make-sure-the-message-is-relevant\" style=\"font-size:25px\">1.- <strong><strong><strong>Make sure the message is relevant<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It may seem very logical, but sometimes we talk about important topics for us but not for the audience. That\u2019s why it\u2019s essential to analyse which topics your audience cares about. If you offer a solution to these users\u2019 concerns, it\u2019s very likely to attract their attention.<\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-check-if-your-competitors-use-the-same-message\" style=\"font-size:25px\">2.- <strong><strong><strong><strong>Check if your competitors use the same message<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If nobody is running campaigns with the same topic as you, it will be an optimal opportunity to get a higher conversion rate.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-verify-you-have-in-depth-knowledge-on-the-subject\" style=\"font-size:25px\">3.- <strong><strong><strong><strong>Verify you have in-depth knowledge on the subject<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You must show credibility. For this reason, it\u2019s important to have enough information related to the message.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-copies-and-images-tips\" style=\"font-size:30px\"><strong><strong><strong><strong>Copies and images tips<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-align-your-copies-with-the-visuals\" style=\"font-size:25px\">1.- <strong><strong><strong><strong>Align your copies with the visuals<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In case you decide to launch single image ads or carousel ads, you have to make sure the copies and the images are in tune. The visuals are supportive to understand the campaign&#8217;s goal easier and faster, so it&#8217;s important to focus efforts on both.<\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-create-minimum-2-or-3-ads-versions\" style=\"font-size:25px\">2.- <strong><strong><strong><strong><strong>Create minimum 2 or 3 ads versions<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Testing is key. Consequently, we 100% recommend launching 2 or 3 ads, but it would be better running 4 or 5 versions. As a result, it will be easier to analyse which ads work to after optimising them.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-consider-key-recommendations-for-both\" style=\"font-size:25px\">3.- <strong><strong><strong><strong><strong>Consider key recommendations for both<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Make sure you\u2019re following recommendations from LinkedIn. If you don\u2019t know the tips to consider, you can check them in our <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\">definitive guide<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-optimise-always\" style=\"font-size:25px\">4.- <strong><strong><strong><strong><strong><strong>Optimise always<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When running the campaign, if your <strong>CTR is low (less than 0.50%)<\/strong> and your <strong>targeting is already optimised<\/strong>, consider <strong>changing copies or\/and images<\/strong>.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-gen-form-tips\" style=\"font-size:30px\"><strong><strong><strong><strong><strong>Lead gen form tips<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-the-linkedin-lead-gen-form-instead-of-a-landing-page\" style=\"font-size:25px\">1.- <strong><strong><strong><strong><strong>Use the LinkedIn lead gen form instead of a landing page<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get a high conversion rate, it\u2019s recommended using lead gen forms. <strong><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/talent-solutions-lodestone\/body\/pdf\/LGF-Playbook-LinkedIn.pdf\">LinkedIn<\/a><\/strong> confirms the conversion rate on a <strong>lead gen form is 13%,<\/strong> and on a <strong>landing page is 2.35%.<\/strong> That\u2019s why you should use LinkedIn\u2019s forms.<\/p>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-pre-filled-fields\" style=\"font-size:25px\">2.- <strong><strong><strong><strong><strong><strong>Choose pre-filled fields<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Users want a <strong>quick journey<\/strong>. For this reason, you need to <strong>opt-in pre-filled fields<\/strong> instead of those where it is needed to write. In addition, it is <strong>not advisable to introduce more than 4 fields<\/strong>.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-write-a-copy-according-to-the-journey\" style=\"font-size:25px\">3.- <strong><strong><strong><strong><strong><strong>Write a copy according to the journey<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the form, <strong>users make the final decision<\/strong>. You <strong>don\u2019t have to talk the same about as in the ad<\/strong>, mention the <strong>benefit <\/strong>of filling the form. It\u2019s essential to <strong>convince users why they have to click on submit.<\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-create-more-than-a-one-version\" style=\"font-size:25px\">4.- <strong><strong><strong><strong><strong><strong><strong>Create more than a one version<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are fields that users don\u2019t like, such as the telephone number. That\u2019s why we recommend testing with two lead gen forms to see which performs better.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After seeing recommendations on how to increase your conversion rate, you can download our free <strong>B2B lead generation definitive guide.<\/strong><\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/the-b2b-lead-generation-definitive-guide\" class=\"block-button\" target=\"_blank\">\n    Download the definitive guide<\/a>\n<style type=\"text\/css\">\n    #button-block_603e0f5d20cf7 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips to get a high conversion rate on LinkedIn Ads As mentioned in other posts, LinkedIn Ads is an effective way to generate qualified B2B leads. However, it\u2019s essential to think about in these questions: how am I going to get those leads? What do I need to offer to get their attention? In this [&hellip;]<\/p>\n","protected":false},"featured_media":9149,"parent":0,"template":"","tags":[1194],"blog_cat":[],"blog_language":[],"class_list":["post-9150","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-generacio-de-leads-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to get a high conversion rate on LinkedIn Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"For B2B lead generation campaigns, the conversion rate is an essential metric. 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