{"id":16885,"date":"2025-01-28T14:37:41","date_gmt":"2025-01-28T13:37:41","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=16885"},"modified":"2025-07-03T15:09:55","modified_gmt":"2025-07-03T14:09:55","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"\n

Google Ads <\/strong><\/h1>\n\n\n\n
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Ens especialitzem en la creaci\u00f3 i gesti\u00f3 de campanyes d’alt impacte a Google Ads<\/strong> per a empreses. Les nostres estrat\u00e8gies estan dissenyades per potenciar les plataformes de generaci\u00f3 de demanda B2B<\/strong>, atraient leads de qualitat<\/strong> i maximitzant el ROI<\/strong>.<\/h3>\n\n\n\n
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Gesti\u00f3 experta de campanyes Google Ads<\/h4>\n\n\n\n
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A Gotoclient<\/strong>, ajudem les principals marques a augmentar la seva taxa de conversi\u00f3<\/strong> mitjan\u00e7ant estrat\u00e8gies de generaci\u00f3 de demanda B2B<\/strong> dissenyades amb precisi\u00f3 a Google Ads. El nostre enfocament personalitzat inclou:<\/p>\n\n\n\n

<\/div>\n\n\n\n
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  1. An\u00e0lisi del buyer <\/strong><\/strong>persona per segmentar amb precisi\u00f3 la teva audi\u00e8ncia ideal.<\/li>\n\n\n\n
  2. Creaci\u00f3 de textos publicitaris i visuals optimitzats<\/strong>,<\/strong> alineats amb les millors pr\u00e0ctiques de Google Ads.<\/li>\n\n\n\n
  3. Monitoratge continu de les m\u00e8triques clau<\/strong>, <\/strong>com ara CTR, quality score i taxa de conversi\u00f3, per garantir un rendiment \u00f2ptim de les campanyes.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
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    \"Poinitng<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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    Tipus de campanyes de Google Ads per a l’\u00e8xit B2B<\/strong><\/h3>\n\n\n\n
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    Google Ads ofereix una \u00e0mplia varietat de tipus de campanya per assolir diferents objectius. Cada tipus es selecciona i s’optimitza estrat\u00e8gicament per alinear-se amb les teves metes espec\u00edfiques i el teu p\u00fablic objectiu<\/strong>:<\/p>\n\n\n\n

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    Search Ads:<\/strong> Dirigides a usuaris que busquen activament els teus productes o serveis amb paraules clau d’alta intenci\u00f3<\/strong>.<\/p>\n\n\n\n

    Display Ads:<\/strong> Ideals per augmentar el reconeixement de marca<\/strong> amb banners visuals atractius en llocs web rellevants.<\/p>\n\n\n\n

    YouTube Ads:<\/strong> Captiven l’atenci\u00f3 i transmeten missatges impactants<\/strong> a trav\u00e9s de la publicitat en v\u00eddeo.<\/p>\n\n\n\n

    Shopping Ads:<\/strong> Mostren productes espec\u00edfics i generen conversions<\/strong> amb anuncis visuals detallats.<\/p>\n\n\n\n

    Performance Max Campaigns:<\/strong> Campanyes impulsades per IA<\/strong> que optimitzen el rendiment a tots els canals de Google<\/strong>, incloent Search, Display, YouTube i Gmail<\/strong>.<\/p>\n<\/div>\n\n\n\n

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    Demand Gen Campaigns:<\/strong> Generen consci\u00e8ncia i inter\u00e8s<\/strong> amb anuncis visuals atractius a YouTube, Gmail i Discover<\/strong>.<\/p>\n\n\n\n

    Smart Campaigns:<\/strong> Simplifiquen la gesti\u00f3 d’anuncis amb segmentaci\u00f3 i licitaci\u00f3 autom\u00e0tica<\/strong>, ideals per a campanyes m\u00e9s petites.<\/p>\n\n\n\n

    Remarketing Campaigns:<\/strong> Tornen a connectar amb usuaris que han interactuat pr\u00e8viament amb el teu lloc web o anuncis, acostant-los a la conversi\u00f3<\/strong>.<\/p>\n\n\n\n

    Local Campaigns:<\/strong> Generen tr\u00e0nsit cap a establiments f\u00edsics<\/strong>, maximitzant la visibilitat a Google Maps i cerques locals<\/strong>.<\/p>\n\n\n\n

    Discovery Ads:<\/strong> Atrauran l’atenci\u00f3 en entorns d’alta interacci\u00f3<\/strong>, com ara Gmail, YouTube i Discover<\/strong>.<\/p>\n\n\n\n

    App Campaigns:<\/strong> Promouen desc\u00e0rregues o interaccions d’apps m\u00f2bils<\/strong> a Google Play, YouTube i Display.<\/p>\n\n\n\n

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    Per qu\u00e8 escollir Google Ads per a la generaci\u00f3 de leads B2B?<\/strong><\/h3>\n\n\n\n
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    Google Ads \u00e9s una plataforma potent per als professionals del m\u00e0rqueting B2B<\/strong>, oferint oportunitats inigualables per connectar amb el p\u00fablic adequat. Aqu\u00ed tens per qu\u00e8 \u00e9s una eina essencial per a la generaci\u00f3 de leads:<\/strong><\/p>\n\n\n\n

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    Abast global:<\/strong> <\/strong>Amb m\u00e9s de 8.000 milions de cerques di\u00e0ries, Google Ads et dona acc\u00e9s a una audi\u00e8ncia massiva a tot el m\u00f3n.<\/p>\n\n\n\n

    Segmentaci\u00f3 avan\u00e7ada:<\/strong> <\/strong>Personalitza les teves campanyes amb una segmentaci\u00f3 precisa basada en paraules clau, dades demogr\u00e0fiques i interessos.<\/p>\n\n\n\n

    Formats d’anuncis vers\u00e0tils:<\/strong> <\/strong>Tria entre text, v\u00eddeo, banners i anuncis de productes per assolir els teus objectius comercials en cada etapa del funnel.<\/p>\n\n\n\n

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    \"Adwords<\/figure>\n\n\n\n
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    Com optimitzem les campanyes de Google Ads We Optimise Google Ads Campaigns<\/strong><\/h3>\n\n\n\n
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    Crear campanyes \u00e9s nom\u00e9s el primer pas. Les nostres estrat\u00e8gies d’optimitzaci\u00f3 basades en dades<\/strong> garanteixen que les teves campanyes de Google Ads assoleixin el m\u00e0xim rendiment. Aix\u00f2 \u00e9s el que fem:<\/p>\n\n\n\n

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    1. A\/B Testing:<\/strong>\n
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      • Testem diverses versions d’anuncis, landing pages i creativitats<\/strong> per identificar les millors opcions.<\/li>\n\n\n\n
      • Utilitzem an\u00e0lisis de dades<\/strong> per afinar les estrat\u00e8gies i maximitzar l’impacte.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Refinament de l’audi\u00e8ncia:<\/strong>\n
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        • Ajustem la segmentaci\u00f3 per enfocar-nos en els p\u00fablics m\u00e9s rellevants<\/strong>, utilitzant segments personalitzats, dades demogr\u00e0fiques i patrons de comportament<\/strong>.<\/li>\n\n\n\n
        • Implementem estrat\u00e8gies d’exclusi\u00f3<\/strong> per evitar el malbaratament del pressupost en audi\u00e8ncies de baix valor.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Optimitzaci\u00f3 de paraules clau:<\/strong>\n
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          • Revisem peri\u00f2dicament el rendiment de les paraules clau, eliminant les menys efectives i afegint-ne de long-tail d’alt valor<\/strong>.<\/li>\n\n\n\n
          • Optimitzem els tipus de concordan\u00e7a<\/strong> (exacta, de frase, \u00e0mplia<\/strong>) per tenir un major control sobre la qualitat del tr\u00e0nsit.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Monitoratge en temps real:<\/strong>\n
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            • Seguim m\u00e8triques clau com CTR, quality score i taxa de conversi\u00f3<\/strong> per realitzar ajustos basats en dades.<\/li>\n\n\n\n
            • Redistribu\u00efm el pressupost cap a campanyes, paraules clau o audi\u00e8ncies amb millor rendiment<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
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              Formats d’anuncis de Google Ads per a m\u00e0rqueting B2B<\/strong><\/h3>\n\n\n\n

              Per garantir que les teves campanyes assoleixin el seu m\u00e0xim potencial, utilitzem diversos formats d’anuncis adaptats a diferents objectius:<\/p>\n\n\n\n

              Search Ads:<\/strong> Perfectes per capturar leads d’alta intenci\u00f3<\/strong> amb segmentaci\u00f3 basada en paraules clau.<\/p>\n\n\n\n

              Display Ads:<\/strong> Atrauen usuaris a les primeres fases del buyer journey amb banners visuals atractius<\/strong>.<\/p>\n\n\n\n

              YouTube Ads:<\/strong> Construeixen la teva hist\u00f2ria de marca amb v\u00eddeos atractius<\/strong> per captar l’atenci\u00f3 de l’audi\u00e8ncia.<\/p>\n\n\n\n

              Shopping Ads:<\/strong> Promocionen productes de forma visual i detallada<\/strong> directament als resultats de cerca.<\/p>\n\n\n\n

              Performance Max Ads:<\/strong> Maximitzen l’abast i les conversions<\/strong> mitjan\u00e7ant l’automatitzaci\u00f3 en tot l’ecosistema de Google.<\/p>\n\n\n\n

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              Recursos per a campanyes exitoses de Google Ads<\/strong><\/strong><\/h3>\n\n\n\n
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              Per garantir l’\u00e8xit, oferim recursos addicionals<\/strong> per a donar suport a les teves campanyes:<\/p>\n\n\n\n

              Calculadora de ROI:<\/strong><\/strong> Estima el retorn de la inversi\u00f3 de les teves campanyes.<\/p>\n\n\n\n

              Taula de preus:<\/strong> <\/strong>Costos transparents per generar leads B2B de qualitat mitjan\u00e7ant Google Ads.<\/p>\n\n\n\n

              Llista de control per a la configuraci\u00f3 de campanyes:<\/strong> <\/strong>Una plantilla completa per optimitzar el proc\u00e9s de creaci\u00f3 de les teves campanyes.<\/p>\n\n\n\n

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              Preguntes freq\u00fcents sobre Google Ads per a B2B<\/strong><\/h3>\n\n\n\n
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              Per qu\u00e8 Google Ads \u00e9s la millor plataforma per a la generaci\u00f3 de leads B2B?<\/strong>
              <\/strong>Google Ads ofereix una cobertura inigualable, opcions de segmentaci\u00f3 detallades i formats d’anuncis vers\u00e0tils, cosa que la converteix en l’eina ideal per a captar audi\u00e8ncies en cada etapa del buyer journey.<\/strong><\/p>\n\n\n\n

              Quins formats d’anuncis s\u00f3n m\u00e9s efectius per al m\u00e0rqueting B2B?<\/strong>
              Els Search Ads<\/strong> per a leads amb alta intenci\u00f3 i les campanyes de remarketing<\/strong> per a reconnectar amb audi\u00e8ncies s\u00f3n els m\u00e9s impactants.<\/p>\n\n\n\n

              Quines m\u00e8triques hauria de seguir per optimitzar les campanyes?<\/strong>
              Focalitza’t en el CTR<\/strong>, quality score<\/strong>, taxa de conversi\u00f3<\/strong> i cost per conversi\u00f3<\/strong> per avaluar el rendiment i fer ajustaments.<\/p>\n\n\n\n

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              Comen\u00e7a avui la teva campanya de Google Ads<\/strong><\/h3>\n\n\n\n
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              Aprofita el potencial de Google Ads<\/strong> per a la teva estrat\u00e8gia de generaci\u00f3 de demanda B2B<\/strong>. Des de Search Ads fins a campanyes Performance Max<\/strong>, t’ajudem a impulsar resultats, augmentar el ROI i generar leads de qualitat<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Google Ads Ens especialitzem en la creaci\u00f3 i gesti\u00f3 de campanyes d’alt impacte a Google Ads per a empreses. Les nostres estrat\u00e8gies estan dissenyades per potenciar les plataformes de generaci\u00f3 de demanda B2B, atraient leads de qualitat i maximitzant el ROI. Gesti\u00f3 experta de campanyes Google Ads A Gotoclient, ajudem les principals marques a augmentar […]<\/p>\n","protected":false},"author":16,"featured_media":16802,"parent":5475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16885","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGoogle Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"B2B advertising agency specialized in building LinkedIn Ads with the goal of impacting the target audience and generating quality leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"B2B advertising agency specialized in building LinkedIn Ads with the goal of impacting the target audience and generating quality leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T14:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/01\/adwords-793034-2-scaled.jpg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\"},\"author\":{\"name\":\"Arnau Mir\u00f3\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\"},\"headline\":\"Google Ads\",\"datePublished\":\"2025-01-28T13:37:41+00:00\",\"dateModified\":\"2025-07-03T14:09:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\"},\"wordCount\":1066,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/01\/adwords-793034-2-scaled.jpg?wsr\",\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\",\"url\":\"https:\/\/gotoclient.com\/ca\/serveis\/google-ads\/\",\"name\":\"Google Ads - 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