{"id":17541,"date":"2025-02-14T16:09:01","date_gmt":"2025-02-14T15:09:01","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=17541"},"modified":"2025-07-03T15:04:57","modified_gmt":"2025-07-03T14:04:57","slug":"sales","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/sales\/","title":{"rendered":"Sales"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-vendes\"><strong>Vendes<\/strong><\/h1>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-l-evolucio-de-la-venda-b2b\"><strong>L\u2019Evoluci\u00f3 de la Venda B2B<\/strong><\/h2>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-medium-font-size\"><strong>El panorama de les vendes est\u00e0 canviant m\u00e9s r\u00e0pid que mai.<\/strong> Els canals digitals, l\u2019automatitzaci\u00f3 amb IA i el <strong>canvi en les expectatives dels compradors<\/strong> estan redefinint les estrat\u00e8gies de venda B2B. A <strong>Gotoclient<\/strong>, ajudem les empreses a <strong>adaptar-se i cr\u00e9ixer en aquest nou escenari<\/strong>, combinant <strong>dades, estrat\u00e8gies innovadores i metodologies provades<\/strong> per obtenir resultats reals.<\/p>\n\n\n\n<div style=\"height:83px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-700x437.jpeg\" alt=\"Sales Train\" class=\"wp-image-17177\" width=\"999\" height=\"623\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-700x437.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-250x156.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-768x479.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-320x200.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-1020x636.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-730x455.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-1280x799.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-120x75.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic-372x232.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg 1300w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/figure><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>La Nova Era de les Vendes B2B<\/strong><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Les t\u00e8cniques de venda tradicionals <strong>ja no funcionen<\/strong>.<br>Els decisors esperen <strong>interaccions personalitzades i un enfocament consultiu<\/strong>.<br>La intel\u00b7lig\u00e8ncia artificial i l\u2019automatitzaci\u00f3 estan <strong>transformant la generaci\u00f3 de leads<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Per mantenir-se competitives, les empreses han de desenvolupar una <strong>estrat\u00e8gia de vendes moderna i flexible<\/strong>, adaptada a les noves exig\u00e8ncies del mercat.<\/p>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\"><strong>Qu\u00e8 trobar\u00e0s en aquesta secci\u00f3?<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Estrat\u00e8gies i metodologies de vendes<\/strong> \u2013 Aplicaci\u00f3 de marcs com <strong>MEDDIC, SPIN i Challenger Selling<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Intel\u00b7lig\u00e8ncia Artificial i Automatitzaci\u00f3 en Vendes<\/strong> \u2013 Com aprofitar <strong>CRM, an\u00e0lisi predictiva i automatitzaci\u00f3<\/strong> per millorar l\u2019efici\u00e8ncia.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Generaci\u00f3 de Leads i Prospecting<\/strong> \u2013 Optimitzaci\u00f3 de les estrat\u00e8gies de <strong>prospecci\u00f3, social selling i lead nurturing<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Psicologia del Comprador i Proc\u00e9s de Decisi\u00f3<\/strong> \u2013 Com pensen els compradors B2B i qu\u00e8 influeix en el seu proc\u00e9s de compra.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Alineaci\u00f3 entre Vendes i M\u00e0rqueting<\/strong> \u2013 Integraci\u00f3 estrat\u00e8gica per <strong>maximitzar la conversi\u00f3 i el creixement<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Playbooks de vendes modernes<\/strong> \u2013 Guies pr\u00e0ctiques per <strong>equips comercials d\u2019alt rendiment<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">\ud83d\udd17 <strong>Explora els nostres recursos de vendes:<\/strong><\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><br>\ud83d\udcd6 <a href=\"https:\/\/gotoclient.com\/ca\/the-modern-sales-2025-guides\/\">Modern Sales Guide<\/a><br>\ud83c\udfaf <a href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\">Lead Generation Strategies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendes L\u2019Evoluci\u00f3 de la Venda B2B El panorama de les vendes est\u00e0 canviant m\u00e9s r\u00e0pid que mai. Els canals digitals, l\u2019automatitzaci\u00f3 amb IA i el canvi en les expectatives dels compradors estan redefinint les estrat\u00e8gies de venda B2B. A Gotoclient, ajudem les empreses a adaptar-se i cr\u00e9ixer en aquest nou escenari, combinant dades, estrat\u00e8gies innovadores [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17178,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17541","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales - Gotoclient<\/title>\n<meta name=\"description\" content=\"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/sales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/ca\/sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T14:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"811\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/\"},\"author\":{\"name\":\"Arnau Mir\u00f3\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\"},\"headline\":\"Sales\",\"datePublished\":\"2025-02-14T15:09:01+00:00\",\"dateModified\":\"2025-07-03T14:04:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr\",\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/\",\"url\":\"https:\/\/gotoclient.com\/ca\/sales\/\",\"name\":\"Sales - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr\",\"datePublished\":\"2025-02-14T15:09:01+00:00\",\"dateModified\":\"2025-07-03T14:04:57+00:00\",\"description\":\"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/ca\/sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr\",\"width\":1300,\"height\":811,\"caption\":\"Sales Train\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/ca\/sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86\",\"name\":\"Arnau Mir\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g\",\"caption\":\"Arnau Mir\u00f3\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales - Gotoclient","description":"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/ca\/sales\/","og_locale":"ca_ES","og_type":"article","og_title":"Sales - Gotoclient","og_description":"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.","og_url":"https:\/\/gotoclient.com\/ca\/sales\/","og_site_name":"Gotoclient","article_modified_time":"2025-07-03T14:04:57+00:00","og_image":[{"width":1300,"height":811,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/gotoclient.com\/ca\/sales\/#article","isPartOf":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/"},"author":{"name":"Arnau Mir\u00f3","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86"},"headline":"Sales","datePublished":"2025-02-14T15:09:01+00:00","dateModified":"2025-07-03T14:04:57+00:00","mainEntityOfPage":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/"},"wordCount":260,"publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"image":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr","inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/ca\/sales\/","url":"https:\/\/gotoclient.com\/ca\/sales\/","name":"Sales - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr","datePublished":"2025-02-14T15:09:01+00:00","dateModified":"2025-07-03T14:04:57+00:00","description":"Explora estrat\u00e8gies modernes i eines amb IA per optimitzar les vendes B2B i augmentar conversions.","breadcrumb":{"@id":"https:\/\/gotoclient.com\/ca\/sales\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/ca\/sales\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/gotoclient.com\/ca\/sales\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/traffic.jpeg?wsr","width":1300,"height":811,"caption":"Sales Train"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/ca\/sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Sales"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]},{"@type":"Person","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/cb6167a5a199fa877231a24848e3ba86","name":"Arnau Mir\u00f3","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ddec8eb55a068c27f5e8d9d83fb1abe1?s=96&d=mm&r=g","caption":"Arnau Mir\u00f3"}}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/pages\/17541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/comments?post=17541"}],"version-history":[{"count":4,"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/pages\/17541\/revisions"}],"predecessor-version":[{"id":17554,"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/pages\/17541\/revisions\/17554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/media\/17178"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/ca\/wp-json\/wp\/v2\/media?parent=17541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}