{"id":17689,"date":"2025-02-20T18:13:30","date_gmt":"2025-02-20T17:13:30","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=17689"},"modified":"2025-07-03T15:23:00","modified_gmt":"2025-07-03T14:23:00","slug":"the-2025-sem-guide","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/the-2025-sem-guide\/","title":{"rendered":"The 2025 SEM Guide"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-x-large-font-size\" id=\"h-la-guia-sem-2025\"><strong>La Guia SEM 2025<\/strong><\/h1>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left has-gray-color has-text-color has-medium-font-size\" id=\"h-el-panorama-de-la-publicitat-digital-evoluciona-a-un-ritme-accelerat-l-automatitzacio-impulsada-per-ia-les-noves-normatives-de-privacitat-i-un-mon-sense-cookies-estan-transformant-la-manera-com-les-empreses-gestionen-el-search-engine-marketing-sem\">El panorama de la publicitat digital evoluciona a un ritme accelerat. L\u2019<strong>automatitzaci\u00f3 impulsada per IA, les noves normatives de privacitat i un m\u00f3n sense cookies<\/strong> estan transformant la manera com les empreses gestionen el <strong>Search Engine Marketing (SEM)<\/strong>.<br><\/h5>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/en-gb\/en-gb\/sem-guide\" class=\"block-button\" target=\"_blank\">\n    Descarrega la Guia Aqu\u00ed:<\/a>\n<style type=\"text\/css\">\n    #button-block_6d76c74828a79f18362741153fa382af {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ud83d\udd39Tens dificultats per optimitzar les teves campanyes de Google Ads?<br>\ud83d\udd39 Els costos publicitaris augmenten per\u00f2 les conversions no milloren?<br>\ud83d\udd39 No saps com escalar SEM en un entorn sense cookies?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>uggling to optimise your Google Ads campaigns?<br>\ud83d\udd39 Facing high costs but low conversion rates?<br>\ud83d\udd39 Unsure how to scale SEM in a privacy-first wor?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Si \u00e9s aix\u00ed, aquesta guia \u00e9s per a tu. <strong>Gotoclient ha recopilat m\u00e9s de 15 anys d\u2019experi\u00e8ncia en SEM en un \u00fanic manual pr\u00e0ctic<\/strong> dissenyat per ajudar especialistes en m\u00e0rqueting, anunciants i empreses a navegar pel complex ecosistema de la publicitat en cercadors.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-que-trobaras-a-la-guia\">Qu\u00e8 trobar\u00e0s a la guia?<\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Fonaments i Estrat\u00e8gia SEM<\/strong> \u2013 Domina la <strong>recerca de paraules clau, els models de subhasta i la segmentaci\u00f3 d\u2019audi\u00e8ncies<\/strong> per obtenir millors resultats.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Pujes Intel\u00b7ligents i Automatitzaci\u00f3<\/strong> \u2013 Descobreix com els <strong>algoritmes impulsats per IA<\/strong> optimitzen les subhastes per a m\u00e9s efici\u00e8ncia.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Performance Max i Estrat\u00e8gies d\u2019Escalat<\/strong> \u2013 Apr\u00e8n a <strong>estructurar i segmentar campanyes Performance Max<\/strong> per millorar el ROAS.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Segmentaci\u00f3 d\u2019Audi\u00e8ncies i Intenci\u00f3 de Cerca<\/strong> \u2013 Combina <strong>dades de comportament, demogr\u00e0fiques i contextuals<\/strong> per a una segmentaci\u00f3 m\u00e9s precisa.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Aplicaci\u00f3 de la IA i el Machine Learning en SEM<\/strong> \u2013 Descobreix com l\u2019<strong>anal\u00edtica predictiva i l\u2019automatitzaci\u00f3<\/strong> poden millorar el rendiment de les teves campanyes.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Publicitat sense Cookies i Privacitat<\/strong> \u2013 Apr\u00e8n a <strong>adaptar les teves estrat\u00e8gies SEM<\/strong> a les noves regulacions i a l\u2019eliminaci\u00f3 de cookies de tercers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u2714\ufe0f <strong>Seguiment de Rendiment i Optimitzaci\u00f3 Avan\u00e7ada<\/strong> \u2013 Garanteix <strong>una mesura precisa de conversions, refina les llistes de paraules clau i evita errors comuns<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">I molt m\u00e9s!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-700x467.jpeg\" alt=\"\" class=\"wp-image-17125\" width=\"1037\" height=\"691\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-320x213.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-1280x854.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2024\/10\/aerial-view-road-2.jpeg 1300w\" sizes=\"auto, (max-width: 1037px) 100vw, 1037px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Per qu\u00e8 aquesta guia \u00e9s important?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>El 64% dels especialistes en m\u00e0rqueting<\/strong> afirmen que la IA i l\u2019automatitzaci\u00f3 s\u00f3n claus per millorar el rendiment de SEM (Google).<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>M\u00e9s del 90% dels anunciants<\/strong> necessitaran adoptar estrat\u00e8gies publicit\u00e0ries <strong>sense cookies<\/strong> abans del 2025 (Forrester).<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Les campanyes Performance Max<\/strong> estan generant <strong>m\u00e9s ROAS<\/strong>, per\u00f2 requereixen <strong>una estrat\u00e8gia de segmentaci\u00f3 estructurada<\/strong> per maximitzar-ne l\u2019efici\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-color has-text-color has-medium-font-size\"><strong><strong>SEM ja no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 de licitar per paraules clau<\/strong>. Ara requereix una combinaci\u00f3 de <strong>tecnologia, dades i automatitzaci\u00f3 intel\u00b7ligent<\/strong> per seguir sent competitiu. Aquesta guia et proporcionar\u00e0 el coneixement necessari per <strong>optimitzar, escalar i preparar la teva estrat\u00e8gia SEM per al futur<\/strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-a-qui-va-dirigida-aquesta-guia\">A qui va dirigida aquesta guia?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Equips de M\u00e0rqueting i Creixement<\/strong> \u2013 Apr\u00e8n a maximitzar el rendiment SEM i <strong>escalar campanyes de manera eficient<\/strong>.<br><strong>Especialistes en Mitjans Pagats<\/strong> \u2013 Mant\u00e9n-te a l\u2019avantguarda amb <strong>pujes intel\u00b7ligents, segmentaci\u00f3 avan\u00e7ada i an\u00e0lisi predictiva<\/strong>.<br><strong>Empresaris i Anunciants<\/strong> \u2013 Ent\u00e9n com <strong>optimitzar la inversi\u00f3 en publicitat i adaptar-te a la nova realitat sense cookies<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-medium-font-size\">Ja siguis un <strong>expert en SEM o estiguis buscant optimitzar la teva estrat\u00e8gia de publicitat digital<\/strong>, aquesta guia et proporcionar\u00e0 <strong>totes les eines necess\u00e0ries per aconseguir millors resultats<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-descarrega-la-teva-copia-gratuita-ara\">Descarrega la teva c\u00f2pia gratu\u00efta ara!<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Baixa\u2019t la <strong>Guia SEM 2025<\/strong> avui mateix i comen\u00e7a a aplicar <strong>estrat\u00e8gies que transformaran la teva manera de fer publicitat digital<\/strong>.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/landingpages.gotoclient.com\/en-gb\/en-gb\/sem-guide\">\ud83d\udd3d Descarrega&#8217;t la guia aqu\u00ed<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-preguntes-frequents\">Preguntes Freq\u00fcents<\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Com puc accedir a la guia?<\/strong><br>Omple el formulari i rebr\u00e0s <strong>acc\u00e9s immediat<\/strong> a la teva c\u00f2pia en PDF.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00c9s realment gratu\u00efta?<\/strong><br>S\u00ed, completament gratu\u00efta. No hi ha costos ocults\u2014nom\u00e9s <strong>coneixements valuosos per millorar la teva estrat\u00e8gia SEM<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Qui ha creat aquesta guia?<\/strong><br>Aquesta guia \u00e9s una publicaci\u00f3 de <strong>Gotoclient<\/strong>, una ag\u00e8ncia B2B amb m\u00e9s de <strong>15 anys d\u2019experi\u00e8ncia ajudant empreses a optimitzar les seves campanyes SEM i estrat\u00e8gies publicit\u00e0ries<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-altres-guies-de-gotoclient\">Altres guies de Gotoclient:<\/h2>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>LinkedIn Ads Guide:<\/strong> <a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\">https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/<\/a><br><strong><br>Modern Sales Guide<\/strong>: <a href=\"https:\/\/gotoclient.com\/ca\/the-modern-sales-2025-guides\/\">https:\/\/gotoclient.com\/en\/guides\/the-modern-sales-2025-guides\/<\/a><\/p>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-700x394.jpeg\" alt=\"\" class=\"wp-image-17054\" width=\"1224\" height=\"689\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-700x394.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-250x141.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-768x432.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-1536x864.jpeg 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-320x180.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-1680x945.jpeg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-1020x574.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-730x411.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-1280x720.jpeg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-120x68.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-372x209.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6-480x270.jpeg 480w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/02\/6.jpeg 2048w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Guia SEM 2025 El panorama de la publicitat digital evoluciona a un ritme accelerat. L\u2019automatitzaci\u00f3 impulsada per IA, les noves normatives de privacitat i un m\u00f3n sense cookies estan transformant la manera com les empreses gestionen el Search Engine Marketing (SEM). \ud83d\udd39Tens dificultats per optimitzar les teves campanyes de Google Ads?\ud83d\udd39 Els costos publicitaris [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":17126,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17689","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2025 SEM Guide - Gotoclient<\/title>\n<meta name=\"description\" content=\"Discover key SEM strategies for B2B success. 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