{"id":20580,"date":"2026-03-03T16:51:31","date_gmt":"2026-03-03T15:51:31","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20580"},"modified":"2026-03-03T16:51:34","modified_gmt":"2026-03-03T15:51:34","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/serveis\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-influencer-marketing-service\"><strong>Influencer Marketing<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-65ce1c05f3957718c732a34100892ad2\">Activa creadors que mouen l\u2019agulla: awareness, demanda i vendes. El nostre servei d\u2019Influencer Marketing t\u2019ajuda a identificar els perfils adequats, dissenyar campanyes amb missatges clars i controlar l\u2019execuci\u00f3 de principi a fi (briefing, negociaci\u00f3, continguts, publicacions i reporting). Treballem amb enfocament performance i marca: contingut natiu que genera confian\u00e7a, prova social i resultats mesurables.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-how-influencer-marketing-helps\"><strong>Com m\u2019ajuda l\u2019Influencer Marketing?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5ae18bb014625539bc4a92f87db45028\">L\u2019Influencer Marketing ben executat aporta beneficis directes i mesurables. No es tracta de \u201cpublicitat amb cares conegudes\u201d, sin\u00f3 d\u2019activar credibilitat, distribuci\u00f3 i contingut que la teva audi\u00e8ncia realment consumeix.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-trust-and-credibility\"><strong>Construeixes confian\u00e7a m\u00e9s r\u00e0pid que amb anuncis tradicionals.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8008867b09f786aafdcd390e5e1e6941\">Els creadors influeixen perqu\u00e8 la seva audi\u00e8ncia confia en ells. Quan el missatge \u00e9s aut\u00e8ntic i el perfil \u00e9s l\u2019adequat, aconsegueixes:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-63a0afc65cf198f281597f8f48f50cb8\">Prova social real.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-56213eca751a076c0df02e1681a46380\">M\u00e9s credibilitat percebuda.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-52ed24675e8bc74d07262442d6a12b4a\">Menys fricci\u00f3 en la decisi\u00f3 de compra.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-demand-generation\"><strong>Generes demanda i tr\u00e0nsit qualificat.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d2fbd69540ad68be340405aad6ce995a\">Activem campanyes que no nom\u00e9s \u201carriben\u201d, sin\u00f3 que impulsen a l\u2019acci\u00f3. Amb Influencer Marketing:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c4dd45d6b6d24f10be0e5ea151cfabee\">Augmentes visites a landings i producte.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-731878f258adc5b1c461dad36ff6123f\">Millores el volum i la qualitat dels leads.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-826bbf2de7b847552f97f38de8e9d510\">Crees pics de demanda en moments clau.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-content-engine\"><strong>Obtenes un motor de contingut reutilitzable.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-03747cfd06476e318a8419ad0fd075cd\">El contingut de creadors (UGC + creator content) pot viure m\u00e9s enll\u00e0 de la publicaci\u00f3 original. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5645049ef9ef8362c1ad3e4f5bc29091\">Alimentar paid social (whitelisting\/Spark Ads segons plataforma).<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a6e4a862cfc840eaa5b0f937002999da\">Millorar la conversi\u00f3 amb testimonis i demos reals.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8fb10f7ab2c6642cb13ce5166a422713\">Reutilitzar assets a web, email i materials comercials.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-alignment\"><strong>Alinees marca, producte i performance en una mateixa campanya.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f6def6c590561d7318ab09c95bbf9f31\">Una campanya amb creadors obliga a concretar el missatge i la proposta de valor. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b951f5a6bf62f8e3d836afe220f2b1d9\">Definir un posicionament clar per a l\u2019audi\u00e8ncia.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ec46a4078023569e9f3f031a5e083464\">Traduir beneficis en storytelling i demostracions.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dad7ce8b04c6eda44a626dd204fc67a1\">Evitar incoher\u00e8ncies entre anuncis, web i social.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ccb560c7eb5776c1f8261e51d203db73\">Construir un sistema repetible de campanyes i aprenentatges.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-measurable\"><strong>Mesures l\u2019impacte amb KPIs i reporting \u00fatil.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-53b5d616864a3d4da46740bc19108e1b\">No deixem el resultat \u201ca la intu\u00efci\u00f3\u201d. Dissenyem la mesura des del principi per entendre qu\u00e8 funciona i escalar-ho.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-feae4f349eed12b9751ec0e0a9cfb903\">Tracking amb UTMs, codis, enlla\u00e7os i landings.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-822dcf42a44684b7bad8f7a98cb9f12a\">KPIs per objectiu: abast, engagement, clics, leads o vendes.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-58efc8b8dec242068f77f16f6f257094\">Aprenentatges accionables per optimitzar missatges i perfils.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:129px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-risk-control\"><strong>Redueixes risc: frau, audi\u00e8ncies falses i execucions pobres.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8d84b01bbde2d5840f4c8923d6df61ad\">Seleccionem i validem perfils amb criteris clars i evitem campanyes \u201cboniques\u201d per\u00f2 ineficients.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a6b4a96fa3d83582f317f9cce3c744ff\">Auditoria d\u2019audi\u00e8ncia, engagement i qualitat de comunitat.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-88bb1d3b8a827e17ce04b0ccc9345795\">Controls de brand safety i encaix amb valors.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4e91e040f79fa7eda7c1729b1e0324b4\">Negociaci\u00f3 i contractes amb drets d\u2019\u00fas clars.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-influencer-framework\"><strong>El nostre enfocament d\u2019Influencer Marketing (6 passos)<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c965ee39663a3f8de2568922f4c1912a\">Treballem amb un framework clar per assegurar que cada col\u00b7laboraci\u00f3 estigui alineada amb el teu objectiu (i no es quedi en \u201cvisibilitat\u201d sense impacte):<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-1\"><strong>Pas 1 \u2014 Definir l\u2019objectiu<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-24a6991f3d078ad29958efbf820f8b8b\">Alineem totes les accions amb l\u2019objectiu (awareness, consideraci\u00f3 o demanda), connectant-lo amb el teu ICP, posicionament i etapa del funnel.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-2\"><strong>Pas 2 \u2014 Identificar els influencers adequats<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-458d499a184d585b37ffcab76008b254\">Prioritzem rellev\u00e0ncia, credibilitat i qualitat d\u2019audi\u00e8ncia per sobre del follower count. Busquem encaix amb el teu sector, decision-makers i narrativa de marca.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-3\"><strong>Pas 3 \u2014 Dissenyar partnerships \u201cvalue-driven\u201d<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c09529da81aae3f8592e708af80a255b\">Anem m\u00e9s enll\u00e0 del post patrocinat. Foco en co-creaci\u00f3: contingut expert, entrevistes, webinars, reports o participaci\u00f3 en esdeveniments.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-4\"><strong>Pas 4 \u2014 Assegurar l\u2019encaix estrat\u00e8gic<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cc2d301901e7f7dc55916b6136f1f033\">L\u2019influencer ha d\u2019enfortir el teu posicionament i parlar de manera natural a la teva audi\u00e8ncia objectiu. Sense encaix estrat\u00e8gic, no hi ha conversi\u00f3.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-5\"><strong>Pas 5 \u2014 Definir KPIs upfront<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dc2a08465211bca4ea2b6300e4b9ae30\">Mesurem el que importa: reach de qualitat, profunditat d\u2019engagement, tr\u00e0nsit qualificat, leads i contribuci\u00f3 al pipeline.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-step-6\"><strong>Pas 6 \u2014 Tracking i optimitzaci\u00f3<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1c293bdca7f6b6fddfdee9c05fdc8b1f\">Fem servir tracking clar (UTMs, atribuci\u00f3 a CRM) i refinem el model de col\u00b7laboraci\u00f3 amb el temps per sostenir l\u2019impacte i escalar el que funciona.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-why-now\"><strong>Per qu\u00e8 l\u2019Influencer Marketing \u00e9s important ara?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f58e45502cb09c72fac19937b94e1b96\">L\u2019atenci\u00f3 s\u2019ha fragmentat: part del descobriment passa a xarxes, no als cercadors. Els creadors actuen com a \u201cmitjans\u201d i \u201crecomanadors\u201d alhora, i el seu contingut \u00e9s natiu del format que consumeix la teva audi\u00e8ncia.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-70d90c88951a91199ec29a654f7a9d97\">T\u2019ajudem a:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-26b899a6e949a4feb2ee7fd7ee5e0e59\">Crear un sistema continu de col\u00b7laboraci\u00f3 amb creadors, no accions a\u00efllades.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fe7981f447e0d39d424f369b363d92a5\">Prioritzar perfils per fit, comunitat i performance (no per vanity metrics).<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-14f3c51dee0365ab88a8a65395d710d9\">Dissenyar missatges i formats que converteixen: demo, comparaci\u00f3, \u201chow-to\u201d, cas real.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c951f27492456ed1897b160cb6b9fa6f\">Mesurar i optimitzar per escalar: m\u00e9s del que funciona, menys del que no.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-service-elements\"><strong>Quins s\u00f3n els elements del servei d\u2019Influencer Marketing de Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy\"><strong>Estrat\u00e8gia i disseny de campanya.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d180b969ba9d6371e40e4e873416366f\">Definim objectius, missatge, audi\u00e8ncies, plataformes, formats i pla de continguts per maximitzar l\u2019impacte (marca i performance).<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6950af5cf4b793fb8433b2e55fb034fd\"><br>Valor: campanyes clares, coherents i escalables.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-creator-sourcing\"><strong>Selecci\u00f3 i auditoria de creadors.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5ee6adc26a6de6796587678cf442b23d\">Identifiquem perfils per encaix real amb la teva marca, qualitat de comunitat i senyals d\u2019autenticitat (no nom\u00e9s seguidors).<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-122a2c0771a11c227a11c09db71f9844\"><br>Valor: menys risc, m\u00e9s ROI i millors resultats.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-negotiation\"><strong>Outreach, negociaci\u00f3 i gesti\u00f3 contractual.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a407c86f478cb5d25fa77767ad161a3f\">Gestionem el proc\u00e9s end-to-end: contacte, pricing, entregables, calendari, exclusivitat, drets d\u2019\u00fas, whitelisting i cl\u00e0usules de compliment.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f791c4a4e8327d27c5c93021312ba761\"><br>Valor: control, efici\u00e8ncia i seguretat per a la marca.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-creative-direction\"><strong>Briefing i direcci\u00f3 creativa.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3458b79e2a801706d1fb7c28743885f4\">Creem briefings accionables (DOs\/DON\u2019Ts, claims, gui\u00f3, estil, refer\u00e8ncies) i revisem esborranys per mantenir autenticitat sense perdre consist\u00e8ncia de marca.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-245da97561c8d5b20456147e4a9f0a22\"><br>Valor: contingut natiu que funciona i protegeix la marca.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"465\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-700x465.webp\" alt=\"\" class=\"wp-image-19789\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-700x465.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-250x166.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-768x511.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-1536x1021.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-2048x1362.webp 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-320x213.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-1680x1117.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-1020x678.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-730x485.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-1280x851.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-120x80.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/L1001032-372x247.webp 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-production\"><strong>Producci\u00f3 de contingut (creator content \/ UGC).<\/strong><\/h3>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-26c9e8a9d10ee7df17b126dca090465f\">Coordinem entregables per format (Reels\/TikTok\/Shorts, stories, posts, lives, newsletters, podcasts) i adaptacions per plataforma per maximitzar el rendiment.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8247803cf3554add54ee6e6bd35ecbd4\">Valor: m\u00e9s peces \u00fatils, millor encaix amb la plataforma i m\u00e9s conversi\u00f3.<br><br><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-activation\"><strong>Activaci\u00f3 i gesti\u00f3 de campanya.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3be36c789930745fe0cba3604a6c0fa5\">Planifiquem, coordinem publicacions, resolem bloquejos i assegurem compliment (etiquetatge publicitari, claims, brand safety i moderaci\u00f3 quan aplica).<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-25beaa87677930161107c1c0fa8149a1\"><br>Valor: execuci\u00f3 sense fricci\u00f3 i control de qualitat.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-amplification\"><strong>Amplificaci\u00f3 amb paid (whitelisting \/ Spark Ads).<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-428dbd984964947af89a209f2f0cd414\">Convertim el contingut guanyador en un actiu de performance: test A\/B, segmentaci\u00f3, optimitzaci\u00f3 i escalat (segons permisos i plataforma).<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ac1630b7996351de6849caed95db0fd0\"><br>Valor: millor CPA\/ROAS i m\u00e9s abast controlat.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-measurement\"><strong>Mesura, reporting i aprenentatge.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-012c707797b8761fcf8b8044dca8c181\">Definim KPIs per objectiu i entreguem informes que responen al m\u00e9s important: quins perfils, missatges i formats funcionen i com escalar.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1013107a0cca09bb77c43035d1da996b\"><br>Valor: decisions m\u00e9s r\u00e0pides i millora cont\u00ednua del rendiment.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-creator-program\"><strong>Programa always-on de creadors.<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f92917d77a4da5424754de4ba8cf0311\">Creem un sistema recurrent de col\u00b7laboracions per mantenir pres\u00e8ncia, aprendre m\u00e9s r\u00e0pid i reduir el cost per contingut i per resultat.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8dfa5a5655cde944d2c8f46e077a8f8a\"><br>Valor: consist\u00e8ncia, escalabilitat i pipeline de contingut constant.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-roi-calculator\"><strong>Calculadora de ROI per a Influencer Marketing<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-99410bcda91a01095173da79dee928c6\">Per evitar campanyes basades en la intu\u00efci\u00f3, hem creat una <strong>Influencer Marketing ROI Calculator<\/strong> que estima l\u2019impacte esperat d\u2019una campanya a tot l\u2019embut:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a16bbe77645128dcbbd823dbe76cf077\"><em>Reach \u2192 Engagement \u2192 Contactes \u2192 SQLs \u2192 Requests \u2192 Customers \u2192 Revenue \u2192 ROI<\/em><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4afe667db4d47c516c1207351fac8bea\">Introdueix la inversi\u00f3 prevista, el CPM, l\u2019engagement rate i les taxes de conversi\u00f3.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-399df4b6fd07e042eede99e75f3db97c\">Obt\u00e9n una estimaci\u00f3 autom\u00e0tica de leads, revenue i ROI potencial.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8d7c0c5d79b6a47891faf3cb51ffe5d1\">Fes-la servir per fixar objectius realistes i decidir quines col\u00b7laboracions escalar.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:112px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-roi-calculator-link\"><a href=\"https:\/\/gotoclient.com\/en\/influencer-marketing-roi-calculator\/\"><strong>Accedeix a la calculadora de ROI<\/strong><\/a><\/h5>\n\n\n\n<div style=\"height:106px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-services\"><strong>Quins tipus de serveis d\u2019Influencer Marketing ofereix Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cc114c24c864483d0c89197e0fc85b1e\">Tots els elements anteriors s\u2019agrupen en <strong>4 tipus de servei<\/strong>, dissenyats per cobrir necessitats segons <strong>objectiu<\/strong>, <strong>recursos interns<\/strong> i <strong>pressupost<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp?wsr\" alt=\"\" class=\"wp-image-20155\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:1076px;height:auto\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-250x141.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-768x432.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1536x864.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-320x180.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1680x945.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1020x574.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-730x411.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1280x720.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-120x68.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-372x209.webp 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-480x270.webp 480w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-png.webp 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-service-scheme\">Com \u00e9s l\u2019esquema de serveis d\u2019Influencer Marketing de Gotoclient?<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Categoria<\/strong><\/td><td><strong>Elements del servei<\/strong><\/td><td><strong>Valor<\/strong><\/td><td><strong>Estrat\u00e8gia<\/strong><\/td><td><strong>Acompanyament<\/strong><\/td><td><strong>Formaci\u00f3<\/strong><\/td><td><strong>Execuci\u00f3<\/strong><\/td><\/tr><tr><td><strong>Strategy<\/strong><\/td><td>Estrat\u00e8gia i disseny de campanya<\/td><td>Brief clar, missatges consistents, pla escalable<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Research<\/strong><br><strong>Brand safety<\/strong><\/td><td>Selecci\u00f3 i auditoria de creadors<\/td><td>Millor fit, menys frau, m\u00e9s ROI<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Operations<\/strong><\/td><td>Outreach, negociaci\u00f3 i gesti\u00f3 contractual<\/td><td>Control de costos, drets clars, menys fricci\u00f3<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Content<\/strong><\/td><td>Briefing i direcci\u00f3 creativa<\/td><td>Contingut natiu, coherent i segur per a la marca<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Content<\/strong><br><strong>Execution<\/strong><\/td><td>Producci\u00f3 de contingut (creator content \/ UGC)<\/td><td>M\u00e9s assets reutilitzables, millor rendiment per format<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Execution<\/strong><\/td><td>Activaci\u00f3 i gesti\u00f3 de campanya<\/td><td>Qualitat, compliment i entrega a temps<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Performance<\/strong><\/td><td>Amplificaci\u00f3 amb paid (whitelisting \/ Spark Ads)<\/td><td>Escalat, millor CPA\/ROAS i m\u00e9s abast controlat<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>Mesura, reporting i aprenentatge<\/td><td>Optimitzaci\u00f3 cont\u00ednua i decisions basades en dades<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Growth<\/strong><\/td><td>Programa always-on de creadors<\/td><td>Consist\u00e8ncia, escalabilitat i pipeline de contingut<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-it-for\"><strong>Per a qui \u00e9s l\u2019Influencer Marketing?<\/strong><\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a68e5a6db8e103221b5dfbe61358a8b6\">Marques B2C i B2B que necessiten accelerar awareness, consideraci\u00f3 i conversi\u00f3 amb prova social.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c87a594b1dc92ff252e1c8d11fae8ff6\">Empreses que volen un sistema de generaci\u00f3 de demanda a social (no nom\u00e9s campanyes puntuals).<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ab46709377264ce2a58bfaf1c50679c3\">Equips que necessiten contingut UGC\/creator per millorar paid social, landings i conversi\u00f3.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e5dc6723ee3c3dfb0c6851ed83faa0f5\">Organitzacions que volen controlar brand safety, drets d\u2019\u00fas i una mesura real de l\u2019impacte.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gotoclient\"><strong>Per qu\u00e8 triar Gotoclient per a Influencer Marketing?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-680aaca39dc0ed79ef95347c7d61e628\">Enfocament orientat a resultats: estrat\u00e8gia, execuci\u00f3 i mesura en un \u00fanic sistema.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4148e0131bdc096d751a9acc0b28ddd2\">Metodologia per seleccionar creadors per fit real i qualitat de comunitat (no per m\u00e8triques vanitoses).<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3a0abe52c322394d6b5e0d8866d660da\">Control de brand safety, claims i compliment, amb processos i contractes clars.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ba3a923c531a9fa65a5f5b2282c9b232\">Capacitat per convertir el millor contingut en performance (amplificaci\u00f3 amb paid quan aplica).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Vols saber quin impacte tindria una campanya amb creadors en la teva marca?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Sol\u00b7licita una proposta de campanya i selecci\u00f3 de creadors.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:86px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-influencer-marketing\" style=\"font-size:22px\"><strong>Preguntes freq\u00fcents sobre Influencer Marketing:<\/strong><\/h2>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-influencer-1\"><strong class=\"schema-faq-question\">Qu\u00e8 \u00e9s l\u2019Influencer Marketing?<\/strong> <p class=\"schema-faq-answer\">Una estrat\u00e8gia per col\u00b7laborar amb creadors de contingut que influeixen en una audi\u00e8ncia espec\u00edfica, amb objectius de marca i\/o performance mesurables.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-2\"><strong class=\"schema-faq-question\">Com s\u2019escullen els creadors adequats?<\/strong> <p class=\"schema-faq-answer\">Per encaix amb l\u2019audi\u00e8ncia i la proposta de valor, qualitat de comunitat (engagement real), historial de continguts, brand safety i capacitat de convertir (segons objectiu).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-3\"><strong class=\"schema-faq-question\">Quant temps es triga a veure resultats?<\/strong> <p class=\"schema-faq-answer\">Dep\u00e8n de l\u2019objectiu. En campanyes de performance es veuen senyals en dies\/setmanes; en campanyes de marca, l\u2019impacte es consolida despr\u00e9s de diverses activacions i repetici\u00f3 del missatge.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-4\"><strong class=\"schema-faq-question\">Es pot mesurar el ROI d\u2019una campanya amb creadors?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Definim tracking des de l\u2019inici (UTMs, codis, enlla\u00e7os, landings) i mesurem KPIs per objectiu: abast, engagement, clics, leads, vendes, CPA\/ROAS quan aplica.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-5\"><strong class=\"schema-faq-question\">Gotoclient gestiona campanyes amb equips interns?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Podem liderar l\u2019estrat\u00e8gia i l\u2019execuci\u00f3 o treballar com a extensi\u00f3 de l\u2019equip intern, transferint metodologia i processos per reduir depend\u00e8ncia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-6\"><strong class=\"schema-faq-question\">Quina difer\u00e8ncia hi ha entre influencer marketing i UGC?<\/strong> <p class=\"schema-faq-answer\">Influencer marketing se centra en la distribuci\u00f3 i la influ\u00e8ncia del creador sobre la seva audi\u00e8ncia. UGC\/creator content se centra en produir peces de contingut aut\u00e8ntiques que la marca pot reutilitzar, amb o sense publicaci\u00f3 al perfil del creador.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-7\"><strong class=\"schema-faq-question\">Com s\u2019eviten audi\u00e8ncies falses o frau?<\/strong> <p class=\"schema-faq-answer\">Amb auditoria pr\u00e8via: an\u00e0lisi d\u2019engagement, creixement, qualitat d\u2019audi\u00e8ncia, senyals de bots i revisi\u00f3 qualitativa del contingut i la comunitat, a m\u00e9s de contractes i KPIs clars.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-influencer-8\"><strong class=\"schema-faq-question\">Es pot reutilitzar el contingut dels creadors en anuncis?<\/strong> <p class=\"schema-faq-answer\">S\u00ed, si es negocien drets d\u2019\u00fas (usage rights) i, quan aplica, whitelisting\/Spark Ads. Aix\u00f2 permet escalar el contingut guanyador amb paid social.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Need a B2B professional?<\/strong> Deixa que Gotoclient t\u2019ajudi a impulsar creixement real del negoci!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/ca\/contacte-gotoclient\/\"><strong>Contacta\u2019ns aqu\u00ed<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing Activa creadors que mouen l\u2019agulla: awareness, demanda i vendes. El nostre servei d\u2019Influencer Marketing t\u2019ajuda a identificar els perfils adequats, dissenyar campanyes amb missatges clars i controlar l\u2019execuci\u00f3 de principi a fi (briefing, negociaci\u00f3, continguts, publicacions i reporting). Treballem amb enfocament performance i marca: contingut natiu que genera confian\u00e7a, prova social i resultats [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19733,"parent":5475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20580","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing - Gotoclient<\/title>\n<meta name=\"description\" content=\"Influencer Marketing Gotoclient aconsegueix els teus objectius en B2B amb campanyes d&#039;influencer marketing a diferents xarxes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/serveis\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Influencer Marketing Gotoclient aconsegueix els teus objectius en B2B amb campanyes d&#039;influencer marketing a diferents xarxes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/ca\/serveis\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T15:51:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF4207-scaled.webp?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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