{"id":20720,"date":"2026-03-26T15:36:37","date_gmt":"2026-03-26T14:36:37","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20720"},"modified":"2026-03-26T15:45:15","modified_gmt":"2026-03-26T14:45:15","slug":"estrategia","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/serveis\/estrategia\/","title":{"rendered":"Estrat\u00e8gia"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-strategy-service\"><strong>Estrat\u00e8gia<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ab2ea2058ab8dea62080bf35a505460c\">Una bona estrat\u00e8gia t\u2019ajuda a prendre millors decisions comercials i de m\u00e0rqueting abans d\u2019invertir pressupost en execuci\u00f3. El nostre servei de estrat\u00e8gia t\u2019ajuda a definir una proposta de valor m\u00e9s clara, construir plans go-to-market m\u00e9s precisos, identificar els ICPs i buyer personas adequats, i estructurar una ruta m\u00e9s s\u00f2lida cap a la visibilitat, la diferenciaci\u00f3, la demanda i el creixement. No treballem l\u2019estrat\u00e8gia com un exercici te\u00f2ric, sin\u00f3 com un sistema pr\u00e0ctic dissenyat per millorar el posicionament, l\u2019alineament, la conversi\u00f3 i el rendiment del negoci a llarg termini.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-how-strategy-helps\"><strong>Com m\u2019ajuda l&#8217;estrat\u00e8gia B2B?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dbf576b02ee158d6d0a708a43f5370f4\">Una estrat\u00e8gia s\u00f2lida et dona direcci\u00f3 abans d\u2019executar. T\u2019ajuda a centrar-te en les audi\u00e8ncies correctes, aclarir qu\u00e8 et fa diferent, alinear els equips entorn d\u2019una mateixa l\u00f2gica comercial i reduir esfor\u00e7os desaprofitats. En lloc de llan\u00e7ar accions desconnectades, construeixes un sistema de creixement m\u00e9s coherent.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-positioning-clarity\"><strong>Aconsegueixes un posicionament i una claredat comercial molt m\u00e9s precisos.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f9a7917f1284ff8b6b0f7df530ba4bc8\">Moltes empreses s\u00f3n capaces, per\u00f2 no s\u00f3n f\u00e0cils d\u2019entendre. Amb una estrat\u00e8gia s\u00f2lida aconsegueixes:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-174991d2e8072c918866ca10e453bb46\">Una proposta de valor m\u00e9s clara.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8eebfc3dd14834df6716ca6ef167c5a1\">Una diferenciaci\u00f3 m\u00e9s forta en el teu mercat.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b054f09b44ccff457e2284910415b73a\">Missatges m\u00e9s f\u00e0cils d\u2019explicar, defensar i escalar.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-better-targeting\"><strong>Et centres en l\u2019audi\u00e8ncia correcta i en les oportunitats adequades.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bad888c4c2265f3731bde76606aa3367\">L\u2019estrat\u00e8gia t\u2019ajuda a deixar d\u2019adre\u00e7ar-te a tothom i comen\u00e7ar a prioritzar all\u00f2 que realment importa. Amb una base estrat\u00e8gica m\u00e9s s\u00f2lida:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-108dab116c15dc3ccd7404a4f11a9caf\">Identifiques els teus ICPs amb m\u00e9s potencial.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-caf5834e4bf733ad48052b74c3193e69\">Comprens millor les prioritats, els motivadors i les objeccions del comprador.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2dd6ac9ab9906c6b9762a695c424798c\">Millores l\u2019encaix entre la teva oferta i la demanda real del mercat.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-better-execution\"><strong>Fas que l\u2019execuci\u00f3 sigui m\u00e9s efectiva.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5e902e474259773078537ad1752489ac\">Com millor \u00e9s l\u2019estrat\u00e8gia, m\u00e9s forta \u00e9s l\u2019execuci\u00f3. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-7d299a13f571d39936e8edec1695fe77\">Millorar la qualitat de campanyes, continguts i accions comercials.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-df575cfe10b82052bafaf1e0db0e3e4a\">Reduir pressupost desaprofitat per partir de sup\u00f2sits febles.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8b5e04f8a2d489ecb15ae65653074b0e\">Crear un pont m\u00e9s s\u00f2lid entre marca, m\u00e0rqueting, vendes i creixement.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-team-alignment\"><strong>Alinees els equips entorn d\u2019una direcci\u00f3 molt m\u00e9s clara.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e0b76173eb83439900d173ea7ce76a86\">L\u2019estrat\u00e8gia no va nom\u00e9s de posicionament de mercat. Tamb\u00e9 va de claredat interna. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d309fe2acdbf80880fd032b418c5436c\">Alinear direcci\u00f3, m\u00e0rqueting i vendes al voltant de les mateixes prioritats.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6f9fd76f8351fbac4dccfb059045cbad\">Reduir inconsist\u00e8ncies entre all\u00f2 que diu la marca i all\u00f2 que fan els equips.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-38751060e6cb3e9005535a9ed515df70\">Construir una base m\u00e9s estable per a futures decisions de creixement.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-8946b67096a9ab42f6968424c830f519\">Donar suport a una millor presa de decisions entre diferents funcions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-retrievability-strategy\"><strong>Millores la claredat per a cercadors i LLMs.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bebca643113007af4e969706e668ac6a\">Avui, l\u2019estrat\u00e8gia tamb\u00e9 afecta com de visible i comprensible ets online. Ajudem a estructurar una base estrat\u00e8gica m\u00e9s clara perqu\u00e8 la teva web, les teves p\u00e0gines de servei i els teus senyals de marca siguin m\u00e9s f\u00e0cils de recuperar i de considerar fiables.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-be29ee3fab784ac4b8d9c61b53c5fb83\">Definici\u00f3 m\u00e9s n\u00edtida d\u2019entitat i de serveis.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dd41f47823cfc2dede745b70dcbdc11f\">Llenguatge m\u00e9s consistent a la web, els equips i els actius.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-19760a6a84640b9970919e0742180e86\">Millors bases per a SEO, GEO i visibilitat en LLMs.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:129px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-risk-reduction-strategy\"><strong>Redueixes el risc estrat\u00e8gic.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5416e9b7610b9ca9284381487458ed70\">Una estrat\u00e8gia d\u00e8bil sovint es tradueix en una execuci\u00f3 dispersa, un posicionament gen\u00e8ric i un creixement dif\u00edcil d\u2019escalar. El nostre enfocament redueix aquest risc donant suport a les decisions amb recerca, prioritzaci\u00f3 i l\u00f2gica comercial.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b2260a6c99852271822a1e932f01d6ef\">Menys improvisaci\u00f3 en campanyes i decisions de mercat.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d12b53668b89d45f170a436efb3285b3\">Menys missatges gen\u00e8rics i menor diferenciaci\u00f3.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-046df2070d0601690cdad811e70ab094\">Una base m\u00e9s forta abans d\u2019invertir en execuci\u00f3.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-strategy-framework\"><strong>El nostre enfocament d&#8217;estrat\u00e8gia (6 passos)<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d330cf143ae1d1f52dc543a694c593dc\">Seguim un enfocament estructurat perqu\u00e8 l\u2019estrat\u00e8gia sigui pr\u00e0ctica, usable i comercialment rellevant:<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-1\"><strong>Pas 1 \u2014 Entendre el negoci i el context<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a7614b909bb0d1dd883543492bb8c465\">Comencem entenent el teu model de negoci, la teva oferta, el context de mercat, els teus objectius comercials, les teves fortaleses internes i els teus bloquejos actuals.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-2\"><strong>Pas 2 \u2014 Definir el mercat i les audi\u00e8ncies priorit\u00e0ries<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4a990414ee2d8a3aee6d277f17587983\">Identifiquem on s\u00f3n les millors oportunitats, quins ICPs s\u00f3n m\u00e9s rellevants i quines buyer personas influeixen en la decisi\u00f3.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-3\"><strong>Pas 3 \u2014 Aclarir el posicionament i la proposta de valor<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cbdd898f9a16e4218fcf8835d8b2ba69\">Definim qu\u00e8 fas realment, per a qui, per qu\u00e8 importa i per qu\u00e8 ets una millor opci\u00f3 que les alternatives dins la teva categoria.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-4\"><strong>Pas 4 \u2014 Construir la l\u00f2gica go-to-market<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d5eaf13c745ee16fb5702ae1b275c22c\">Tradu\u00efm l\u2019estrat\u00e8gia en direcci\u00f3: prioritats, canals, jerarquia de missatges, rutes al mercat i decisions clau per a l\u2019activaci\u00f3.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-5\"><strong>Pas 5 \u2014 Preparar les bases estrat\u00e8giques per a la visibilitat<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b6f5bc679de73c1e555e0dee8e440f98\">Ajudem a definir un llenguatge estrat\u00e8gic m\u00e9s clar per a l\u2019estructura web, la visibilitat en cercadors, la preparaci\u00f3 per a Google Zero i una millor recuperabilitat en LLMs.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-step-6\"><strong>Pas 6 \u2014 Convertir l\u2019estrat\u00e8gia en un full de ruta accionable<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9a35c79e2e31cecb1ffbbf53e66cfd3b\">Convertim la feina en lliurables clars, prioritats i seg\u00fcents passos perqu\u00e8 els equips interns o partners externs puguin actuar amb m\u00e9s confian\u00e7a i consist\u00e8ncia.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-why-strategy-now\"><strong>Per qu\u00e8 \u00e9s important l&#8217;estrat\u00e8gia B2B ara?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-29f9a757567e06b2dfb3363b27558d38\">Els mercats s\u00f3n m\u00e9s sorollosos, les categories estan m\u00e9s saturades i moltes empreses continuen sonant massa semblants. Al mateix temps, els cercadors i els LLMs premien les marques que s\u00f3n m\u00e9s f\u00e0cils d\u2019entendre, comparar i considerar fiables. Una estrat\u00e8gia m\u00e9s s\u00f2lida t\u2019ajuda a definir prioritats m\u00e9s clares, explicar millor la teva oferta i construir una millor base per al creixement, la visibilitat i la conversi\u00f3.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-70d90c88951a91199ec29a654f7a9d97\">T\u2019ajudem a:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b9a3d688dfc2ecd86609ec383a74a220\">Definir una posici\u00f3 m\u00e9s diferenciada dins la teva categoria.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6037317666b15f1db7063af7770ebab3\">Prioritzar les audi\u00e8ncies, els pains i les oportunitats comercials correctes.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-213144060788acb20e05b052b21ac563\">Millorar la claredat a la web, els continguts i les converses comercials.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bf090154c84c8ef0e8e85d2d92d44568\">Fer l\u2019execuci\u00f3 m\u00e9s eficient perqu\u00e8 parteix de sup\u00f2sits millors.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-service-elements-strategy\"><strong>Quins s\u00f3n els elements del servei de d&#8217;estrat\u00e8gia B2B de Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-value-proposition\"><strong>Definici\u00f3 de proposta de valor.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-db4c95a698224c5380d2f5f3610b97e6\">Aclarim qu\u00e8 ofereixes realment, quins problemes resols, qui se\u2019n beneficia m\u00e9s i per qu\u00e8 la teva proposta \u00e9s m\u00e9s rellevant que les alternatives.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e1f67eff7d97a1dd545caf0f4aaf1609\"><br>Valor: posicionament m\u00e9s fort, comunicaci\u00f3 m\u00e9s simple i millors bases per convertir.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-gtm-plans\"><strong>Plans go-to-market.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cfaf3e9365bce7d45b234586e28a7694\">Tradu\u00efm l\u2019estrat\u00e8gia en acci\u00f3 de mercat: prioritats, ofertes, canals, l\u00f2gica d\u2019activaci\u00f3 i seq\u00fcenciaci\u00f3 comercial.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dfea836ec1a9d62343ea05d724efd712\"><br>Valor: millor focus, menys iniciatives disperses i rutes d\u2019execuci\u00f3 m\u00e9s clares.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-icps\"><strong>Definici\u00f3 i prioritzaci\u00f3 d\u2019ICPs.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-71461a5d91c30ada8fb56c227e4668b7\">Definim quins tipus d\u2019empreses o comptes s\u00f3n m\u00e9s atractius per atacar en funci\u00f3 de l\u2019encaix, el potencial, la urg\u00e8ncia i el valor estrat\u00e8gic.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-63e303b85a24e83bf56b1e373a217efb\"><br>Valor: millor targeting, m\u00e9s efici\u00e8ncia comercial i menys esfor\u00e7 desaprofitat.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-buyer-personas\"><strong>Buyer personas i l\u00f2gica de decisi\u00f3.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c8b37a65f99cfc6db6b7ea8120c04449\">Mapegem qui influeix en la decisi\u00f3, qu\u00e8 importa a cada perfil, quines barreres existeixen i com funciona realment el proc\u00e9s de compra.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9a2241d981db904e0fe1b255017b5ddd\"><br>Valor: missatges m\u00e9s rellevants i millor alineaci\u00f3 entre m\u00e0rqueting i vendes.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp\" alt=\"\" class=\"wp-image-19693\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-250x167.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-768x512.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1536x1024.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-2048x1365.webp 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-320x213.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1680x1120.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1020x680.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-730x487.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1280x853.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-120x80.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-372x248.webp 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-google-zero\"><strong>Estrat\u00e8gia Google Zero i de visibilitat.<\/strong><\/h3>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4885ce30a3be9b18da49b1cd4fb7bb6f\">Ajudem a definir com s\u2019ha d\u2019estructurar la teva marca i els teus serveis perqu\u00e8 siguin m\u00e9s f\u00e0cils d\u2019entendre, recuperar i recomanar en cercadors, AI Overviews i entorns LLM.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-36098953439468098841fd97dc71bbaa\">Valor: bases estrat\u00e8giques m\u00e9s clares per a SEO, GEO i el futur de la cerca.<br><br><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-market-research\"><strong>Investigaci\u00f3 de mercat i insight estrat\u00e8gic.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-40e039105bd263dd81cc27d17cab27ce\">Analitzem el mercat, benchmarkegem alternatives i identifiquem temes, tensions i oportunitats que haurien de modelar el teu posicionament i la teva activaci\u00f3.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bc659b55978b766a8702a5391af74866\"><br>Valor: decisions millor informades i m\u00e9s confian\u00e7a estrat\u00e8gica.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-message-architecture\"><strong>Arquitectura i jerarquia de missatges.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e218e1c017bcfc087ff511a868b32c86\">Estructurem els teus missatges perqu\u00e8 la marca, la web i els materials comercials expressin les mateixes prioritats amb m\u00e9s precisi\u00f3 i consist\u00e8ncia.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b1b912dae9a35d9f0eaa4a46b5b0a795\"><br>Valor: comunicaci\u00f3 m\u00e9s simple, millor alineament intern i m\u00e9s recuperabilitat.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-roadmap-prioritisation\"><strong>Roadmap i prioritzaci\u00f3 estrat\u00e8gica.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-4c3edc98497943f4d4e625b2e6e625b0\">Convertim la feina en recomanacions clares, seq\u00fcenciaci\u00f3 i seg\u00fcents passos pr\u00e0ctics perqu\u00e8 l\u2019estrat\u00e8gia estigui llesta per guiar l\u2019acci\u00f3.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ea9058f849be5f5a9b1d4777694390a6\"><br>Valor: m\u00e9s confian\u00e7a, prioritats m\u00e9s clares i execuci\u00f3 m\u00e9s f\u00e0cil.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-strategy-support\"><strong>Suport estrat\u00e8gic per a la implementaci\u00f3.<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ed5e4fa970a4624f113bceb8dba35cfb\">Quan cal, donem suport a equips interns o partners per assegurar que l\u2019estrat\u00e8gia s\u2019aplica amb consist\u00e8ncia a la web, els continguts, els mitjans i les accions comercials.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1db8d3b1f91793560871e193a564283b\"><br>Valor: menys fricci\u00f3 entre planificaci\u00f3 i execuci\u00f3.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-strategy-assessment\"><strong>Necessites ajuda per aclarir la teva estrat\u00e8gia?<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a3052beaf5851d29eb9b6edc88ab0d56\">Ajudem marques B2B a convertir complexitat en una direcci\u00f3 estrat\u00e8gica m\u00e9s clara. Tant si necessites una proposta de valor m\u00e9s forta, un pla go-to-market m\u00e9s afinat, una millor definici\u00f3 d\u2019ICPs o una estrat\u00e8gia de visibilitat m\u00e9s coherent, et podem ajudar a estructurar el pensament abans de comen\u00e7ar a executar.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bc177b6c8369a2261c6c66bcfc4553c0\">Revisar el teu posicionament, missatges i market fit actual.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c74078bcd54ed505514639c5d556e584\">Identificar gaps estrat\u00e8gics i oportunitats perdudes.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-76efacf8012105adaf302b50515247bc\">Definir seg\u00fcents passos m\u00e9s clars per a creixement, visibilitat i execuci\u00f3.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-strategy-contact-link\"><a href=\"https:\/\/gotoclient.com\/ca\/contacte-gotoclient\/\"><strong>Sol\u00b7licita una conversa estrat\u00e8gica<\/strong><\/a><\/h5>\n\n\n\n<div style=\"height:106px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-strategy-services\"><strong>Quins tipus de serveis d<\/strong>&#8216;estrat\u00e8gia<strong> ofereix Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f1fd09fe59cf5d61cae331df086e4565\">Tots els elements anteriors es poden agrupar en <strong>4 tipus de servei<\/strong>, segons el teu objectiu, els teus recursos interns i el nivell de suport que necessitis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp?wsr\" alt=\"\" class=\"wp-image-20155\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:1076px;height:auto\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-250x141.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-768x432.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1536x864.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-320x180.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1680x945.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1020x574.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-730x411.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1280x720.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-120x68.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-372x209.webp 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-480x270.webp 480w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-png.webp 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-service-scheme-strategy\">Quin \u00e9s l\u2019esquema del servei de estrat\u00e8gia de Gotoclient?<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Categoria<\/strong><\/td><td><strong>Elements del servei<\/strong><\/td><td><strong>Valor<\/strong><\/td><td><strong>Strategy<\/strong><\/td><td><strong>Support<\/strong><\/td><td><strong>Training<\/strong><\/td><td><strong>Execution<\/strong><\/td><\/tr><tr><td><strong>Positioning<\/strong><\/td><td>Definici\u00f3 de proposta de valor<\/td><td>Diferenciaci\u00f3 m\u00e9s clara i m\u00e9s claredat comercial<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Market<\/strong><\/td><td>Plans go-to-market<\/td><td>Rutes al mercat i prioritats d\u2019activaci\u00f3 m\u00e9s clares<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Definici\u00f3 i prioritzaci\u00f3 d\u2019ICPs<\/td><td>Millor encaix d\u2019audi\u00e8ncia i m\u00e9s efici\u00e8ncia comercial<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Buyer personas i l\u00f2gica de decisi\u00f3<\/td><td>Missatges m\u00e9s rellevants i millor alineaci\u00f3 comercial<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Visibility<\/strong><\/td><td>Estrat\u00e8gia Google Zero i de visibilitat<\/td><td>Bases estrat\u00e8giques m\u00e9s s\u00f2lides per a SEO i visibilitat en LLMs<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><\/td><\/tr><tr><td><strong>Research<\/strong><\/td><td>Investigaci\u00f3 de mercat i insight estrat\u00e8gic<\/td><td>Decisions millor informades i m\u00e9s confian\u00e7a<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><\/td><\/tr><tr><td><strong>Messaging<\/strong><\/td><td>Arquitectura i jerarquia de missatges<\/td><td>Comunicaci\u00f3 m\u00e9s clara i m\u00e9s consist\u00e8ncia<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Planning<\/strong><\/td><td>Roadmap i prioritzaci\u00f3 estrat\u00e8gica<\/td><td>Seg\u00fcents passos m\u00e9s \u00fatils i millor seq\u00fcenciaci\u00f3<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Enablement<\/strong><\/td><td>Suport estrat\u00e8gic per a la implementaci\u00f3<\/td><td>Menys fricci\u00f3 entre planificaci\u00f3 i acci\u00f3<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-strategy-for\"><strong>Per a qui \u00e9s l&#8217;estrat\u00e8gia B2B?<\/strong><\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5f96f8d12126a993c1bd9551dc41a901\">Empreses B2B que necessiten una posici\u00f3 m\u00e9s clara al mercat.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c147662bb3c3f1ad65e2bd2d188c7b1f\">Equips de m\u00e0rqueting i vendes que volen una millor alineaci\u00f3 estrat\u00e8gica abans d\u2019executar.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d3d553cd1eeccb5d637bf542a4f13cd0\">Organitzacions que llancen noves ofertes, entren en nous segments o replantegen la seva direcci\u00f3 go-to-market.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-700cab675b92a5da6e21288dba8fbf43\">Marques que volen una millor base estrat\u00e8gica per a SEO, GEO, claredat web i visibilitat en LLMs.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gotoclient-strategy\"><strong>Per qu\u00e8 escollir Gotoclient per a estrat\u00e8gia B2B?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-0ef3e43345e627f02a46b9019da67b36\">Connectem l\u2019estrat\u00e8gia amb decisions reals de negoci i m\u00e0rqueting, no nom\u00e9s amb teoria.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-02c84b3ff9ce7aad5eca04dbd2479785\">Combinem posicionament, entesa de mercat, targeting i l\u00f2gica de visibilitat en un \u00fanic sistema.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-281577882aae2ef8cd3ba0a54f1367a0\">Treballem amb mentalitat B2B, enfocada en claredat, diferenciaci\u00f3 i demanda qualificada.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f53972892159f364d24f622fa620f58f\">T\u2019ajudem a construir una base m\u00e9s s\u00f2lida per executar a web, continguts, mitjans, vendes i visibilitat en LLMs.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Necessites una direcci\u00f3 estrat\u00e8gica m\u00e9s clara per a la teva marca, la teva oferta o el teu pla go-to-market?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Sol\u00b7licita una proposta de definici\u00f3 estrat\u00e8gica i suport a l\u2019activaci\u00f3.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:86px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-strategy\" style=\"font-size:22px\"><strong>Preguntes freq\u00fcents sobre e<\/strong>strat\u00e8gia B2B<strong>:<\/strong><\/h2>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-strategy-1\"><strong class=\"schema-faq-question\">Qu\u00e8 \u00e9s un servei d\u2019estrat\u00e8gia B2B?<\/strong> <p class=\"schema-faq-answer\">\u00c9s un proc\u00e9s estructurat per definir un posicionament m\u00e9s clar, una proposta de valor m\u00e9s forta, millors audi\u00e8ncies objectiu i una ruta al mercat m\u00e9s coherent abans de comen\u00e7ar a executar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-2\"><strong class=\"schema-faq-question\">Qu\u00e8 inclou el servei de Strategy de Gotoclient?<\/strong> <p class=\"schema-faq-answer\">Segons el projecte, podem treballar proposta de valor, plans go-to-market, definici\u00f3 d\u2019ICPs, buyer personas, investigaci\u00f3 de mercat, jerarquia de missatges, estrat\u00e8gia Google Zero i prioritzaci\u00f3 estrat\u00e8gica.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-3\"><strong class=\"schema-faq-question\">Per a qui \u00e9s aquest servei?<\/strong> <p class=\"schema-faq-answer\">\u00c9s per a empreses que necessiten un posicionament m\u00e9s n\u00edtid, un targeting m\u00e9s clar, millor alineaci\u00f3 entre equips o una base estrat\u00e8gica m\u00e9s s\u00f2lida abans d\u2019invertir en campanyes, continguts o activaci\u00f3 comercial.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-4\"><strong class=\"schema-faq-question\">En qu\u00e8 es diferencia d\u2019un pla de m\u00e0rqueting?<\/strong> <p class=\"schema-faq-answer\">Un pla de m\u00e0rqueting se centra en accions i canals. L\u2019estrat\u00e8gia va abans. Defineix la l\u00f2gica darrere d\u2019aquestes accions: a qui adre\u00e7ar-se, com posicionar l\u2019oferta, qu\u00e8 prioritzar i per qu\u00e8 el mercat t\u2019hauria d\u2019escollir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-5\"><strong class=\"schema-faq-question\">Pot Strategy ajudar amb SEO i visibilitat en LLMs?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Una millor estrat\u00e8gia acostuma a traduir-se en definicions de servei m\u00e9s clares, m\u00e9s consist\u00e8ncia en els missatges, una millor estructura web i senyals d\u2019entitat m\u00e9s n\u00edtids, cosa que ajuda tant el SEO com la visibilitat en entorns LLM.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-6\"><strong class=\"schema-faq-question\">Gotoclient tamb\u00e9 dona suport a la implementaci\u00f3?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Podem definir l\u2019estrat\u00e8gia i tamb\u00e9 acompanyar la implementaci\u00f3 mitjan\u00e7ant support, training o execution segons el projecte i les teves capacitats internes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-7\"><strong class=\"schema-faq-question\">Quant dura un projecte de estrat\u00e8gia?<\/strong> <p class=\"schema-faq-answer\">Dep\u00e8n de l\u2019abast i de la complexitat. Alguns projectes de definici\u00f3 estrat\u00e8gica es poden desenvolupar en poques setmanes, mentre que treballs m\u00e9s amplis de go-to-market o multi-country poden requerir m\u00e9s temps.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-strategy-8\"><strong class=\"schema-faq-question\">Qu\u00e8 rebem al final del projecte?<\/strong> <p class=\"schema-faq-answer\">Dep\u00e8n de l\u2019abast, per\u00f2 els lliurables habituals inclouen una proposta de valor m\u00e9s clara, definici\u00f3 d\u2019ICPs i buyer personas, jerarquia de missatges, recomanacions estrat\u00e8giques, l\u00f2gica go-to-market i un roadmap prioritzat per actuar.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Necessites un professional B2B?<\/strong> Deixa que Gotoclient t\u2019ajudi a impulsar creixement real de negoci.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/ca\/contacte-gotoclient\/\"><strong>Contacta amb nosaltres aqu\u00ed<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e8gia Una bona estrat\u00e8gia t\u2019ajuda a prendre millors decisions comercials i de m\u00e0rqueting abans d\u2019invertir pressupost en execuci\u00f3. El nostre servei de estrat\u00e8gia t\u2019ajuda a definir una proposta de valor m\u00e9s clara, construir plans go-to-market m\u00e9s precisos, identificar els ICPs i buyer personas adequats, i estructurar una ruta m\u00e9s s\u00f2lida cap a la visibilitat, la [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19725,"parent":5475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20720","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrat\u00e8gia - Gotoclient<\/title>\n<meta name=\"description\" content=\"Estrat\u00e8gia Gotoclient Descobreix el servei d&#039;estrat\u00e8gia de Gotoclient per si et sents estancat en algun aspecte del teu negoci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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