{"id":20757,"date":"2026-03-26T16:38:40","date_gmt":"2026-03-26T15:38:40","guid":{"rendered":"https:\/\/gotoclient.com\/?page_id=20757"},"modified":"2026-03-26T16:38:41","modified_gmt":"2026-03-26T15:38:41","slug":"microsoft-ads","status":"publish","type":"page","link":"https:\/\/gotoclient.com\/ca\/serveis\/microsoft-ads\/","title":{"rendered":"Microsoft Ads"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-microsoft-ads-service\"><strong>Microsoft Ads<\/strong><\/h1>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-cc197648427067bf82427a5b2298c4b9\">Microsoft Ads t\u2019ajuda a arribar a audi\u00e8ncies de negoci amb una intenci\u00f3 forta a trav\u00e9s de Bing, l\u2019ecosistema de Microsoft i xarxes associades. El nostre servei de Microsoft Ads t\u2019ajuda a construir una estrat\u00e8gia de paid search i audi\u00e8ncies m\u00e9s eficient mitjan\u00e7ant estructura de campanyes, keyword targeting, capes d\u2019audi\u00e8ncia, LinkedIn profile targeting quan aplica, copies d\u2019anuncis, alineaci\u00f3 amb landing pages i optimitzaci\u00f3 cont\u00ednua. No tractem Microsoft Ads com una c\u00f2pia secund\u00e0ria de Google Ads, sin\u00f3 com un canal B2B diferenciat que pot millorar visibilitat, qualitat del lead, efici\u00e8ncia i demanda incremental.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-how-microsoft-ads-helps\"><strong>Com m\u2019ajuda Microsoft Ads?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dbc8699046828006d9cd9102a59180c2\">Microsoft Ads et pot ajudar a capturar demanda d\u2019audi\u00e8ncies que sovint s\u00f3n molt rellevants per a B2B. Et dona acc\u00e9s a un entorn de cerca diferent, filtres d\u2019audi\u00e8ncia \u00fatils i, en alguns casos, menys compet\u00e8ncia que altres plataformes de paid search. Quan s\u2019estructura b\u00e9, es converteix en un canal pr\u00e0ctic per a tr\u00e0nsit qualificat, leads i pipeline.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-incremental-demand\"><strong>Desbloqueges demanda incremental m\u00e9s enll\u00e0 de Google.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-caf2c6745b3ce06e2e168c255cc9f32e\">Molts anunciants se centren gaireb\u00e9 completament en Google. Microsoft Ads t\u2019ajuda a capturar demanda addicional i comportaments de cerca \u00fatils. Amb la configuraci\u00f3 adequada, aconsegueixes:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2bc0d3b4143c2a49c6636134c7e79a6d\">Tr\u00e0nsit qualificat addicional procedent d\u2019audi\u00e8ncies de cerca rellevants.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-82e808ced0613c42061c949b2d7ffacd\">Millor visibilitat dins d\u2019un ecosistema de paid search m\u00e9s ampli.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e5ef893737b3f284202ec2a4df6928f0\">Un mix de generaci\u00f3 de demanda m\u00e9s diversificat.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-b2b-targeting\"><strong>Pots millorar la qualitat del targeting B2B.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6fb16f7e40ea154f4047637dc8c30cb8\">Microsoft Ads pot ser especialment \u00fatil quan les teves campanyes necessiten una capa d\u2019audi\u00e8ncia m\u00e9s professional o m\u00e9s orientada a negoci. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-faaf9f7c5c0d44ce5e079b6ca31455d0\">Afinar campanyes amb filtres d\u2019audi\u00e8ncia orientats a negoci.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2ae4881554ed8d0572a5933bd93cdabf\">Utilitzar LinkedIn profile targeting quan aplica.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ede0425801ed37aae322020eb5ebc5f0\">Incrementar la rellev\u00e0ncia per a ofertes, c\u00e0rrecs i empreses B2B.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-more-efficient-media\"><strong>Pots fer que el paid search sigui m\u00e9s eficient.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-886fbd592a0359e196ddb7d6a382f069\">Quan es gestiona b\u00e9, Microsoft Ads pot convertir-se en una palanca \u00fatil d\u2019efici\u00e8ncia. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3e81696a40b0dc283429a0eb62a326db\">Provar oportunitats de menor cost dins del paid search.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c9ee1ad61c267d568a68f819e605d81b\">Reduir la depend\u00e8ncia d\u2019una sola plataforma.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6bc74d56496f5f331ab45efd34fc1305\">Comparar rendiment i redistribuir pressupost de manera m\u00e9s intel\u00b7ligent.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-stronger-search-coverage\"><strong>Reforces la teva cobertura de cerca al llarg del buyer journey.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-660ff2d22160360e71a5d4d7280b9b87\">Microsoft Ads pot donar suport a diferents fases d\u2019intenci\u00f3, des de investigaci\u00f3 inicial fins a una avaluaci\u00f3 comercial m\u00e9s activa. T\u2019ajuda a:<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a2bdf8a02b8128d0b39e11edd9150881\">Cobrir cerques de marca, gen\u00e8riques, de competidors i de solucions.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-951f7da958728236c9d484248906075a\">Donar suport tant a estrat\u00e8gies de lead generation com de demand capture.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-60603cfc38a119a5f9ce0d6c2e75bab0\">Millorar la consist\u00e8ncia de la teva pres\u00e8ncia en cercadors.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-measurement-clarity\"><strong>Mesures el rendiment amb m\u00e9s claredat.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d29deee0ea23cca38616ff9d71fe7c86\">No gestionem campanyes nom\u00e9s a nivell superficial. Constru\u00efm una l\u00f2gica de mesurament per entendre qu\u00e8 est\u00e0 funcionant i qu\u00e8 hauria de canviar.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2264c5dd7f33e52efa90023a9cfb76bf\">KPIs per objectiu: tr\u00e0nsit, leads, CPL, SQLs, pipeline, revenue.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-97e2f5c93a44cbf745a853408a10dc3e\">Tracking a trav\u00e9s de formularis, CRM, landing pages i atribuci\u00f3 quan \u00e9s possible.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5d5f4ca0fbf402db2bf79acfe4c42ada\">Aprenentatges accionables per millorar l\u2019efici\u00e8ncia del media i la qualitat del lead.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:129px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-risk-control-microsoft\"><strong>Redueixes el risc: despesa desaprofitada, configuracions gen\u00e8riques i targeting feble.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-37aad6965ff13631507eb6fd1500e8eb\">Evitem tractar Microsoft Ads com una configuraci\u00f3 duplicada i poc pensada. Estructurem el compte al voltant de l\u2019encaix d\u2019audi\u00e8ncia, la intenci\u00f3 de cerca i els resultats comercials.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-50473c61f95ee61cdc0f52ee0100f61a\">Millor estructura i segmentaci\u00f3 de campanyes.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fa722e92d1765aad2fbf3a09b15427da\">L\u00f2gica de keywords, audi\u00e8ncies i anuncis m\u00e9s rellevant.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c307147c1cf5c962bcb8c43c92c91211\">Un proc\u00e9s per millorar el rendiment amb el temps, no nom\u00e9s llan\u00e7ar campanyes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-microsoft-framework\"><strong>El nostre enfocament de Microsoft Ads (6 passos)<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-50bac5fd431706d926921a9ae4e1db80\">Utilitzem un framework estructurat per convertir Microsoft Ads en un canal de creixement B2B \u00fatil, en lloc d\u2019una plataforma secund\u00e0ria amb ajustos gen\u00e8rics:<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-1\"><strong>Pas 1 \u2014 Entendre l\u2019objectiu i el context del compte<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-b581f6299bdc321232eb2cadb5769ea0\">Comencem entenent el teu model de negoci, la teva oferta, la teva audi\u00e8ncia, el teu setup actual de paid media, el tracking i els teus objectius comercials.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-2\"><strong>Pas 2 \u2014 Construir la l\u00f2gica de keywords i audi\u00e8ncies<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-05495e939d109352bf40ec30c85966ac\">Definim els temes de cerca correctes, match types, negatives, capes d\u2019audi\u00e8ncia i la l\u00f2gica de targeting per millorar rellev\u00e0ncia i reduir desaprofitament.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-3\"><strong>Pas 3 \u2014 Estructurar campanyes i alinear landing pages<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9ef8207d7fce385d791687a4cb6ad77d\">Estructurem campanyes al voltant de prioritats de negoci i ens assegurem que ad groups, copies i landing pages estiguin alineats amb la intenci\u00f3 de cerca real.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-4\"><strong>Pas 4 \u2014 Llan\u00e7ar amb bases s\u00f2lides de tracking<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-baeaa3f6b7ce3f63415d95729a07ab19\">Ens assegurem que el compte es llanci amb conversion actions clares, l\u00f2gica de tracking i capacitat de mesurar resultats comercials \u00fatils.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-5\"><strong>Pas 5 \u2014 Optimitzar rendiment i qualitat del lead<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-777c54ba90d783951b144e1b3dd07193\">Monitoritzem search terms, costos, comportament d\u2019audi\u00e8ncies, qualitat del lead i tend\u00e8ncies de conversi\u00f3 per millorar tant l\u2019efici\u00e8ncia com la rellev\u00e0ncia comercial.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-step-6\"><strong>Pas 6 \u2014 Escalar el que funciona i refinar el sistema<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-9ef5780aae0f8e22a6c726f1ea00a1af\">Un cop apareixen patrons \u00fatils, escalem les \u00e0rees que millor funcionen, refinem les m\u00e9s febles i millorem el compte com un sistema continu de generaci\u00f3 de demanda.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-why-now-ms\"><strong>Per qu\u00e8 \u00e9s important Microsoft Ads ara?<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-bc1e4dafc6e073636815f5f26c1dcb39\">El paid search \u00e9s cada vegada m\u00e9s competitiu, els costos d\u2019adquisici\u00f3 pugen i moltes marques continuen concentrant-se massa en una sola plataforma. Microsoft Ads et dona una via addicional per arribar a audi\u00e8ncies de cerca rellevants, sovint amb capacitats \u00fatils de targeting B2B i una din\u00e0mica competitiva diferent. Per a moltes empreses, no \u00e9s nom\u00e9s un canal extra. \u00c9s una manera pr\u00e0ctica de millorar cobertura en cercadors, efici\u00e8ncia i diversificaci\u00f3.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-70d90c88951a91199ec29a654f7a9d97\">T\u2019ajudem a:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e627395132d339eebdc5db5f55c6fcf2\">Ampliar la cobertura de cerca m\u00e9s enll\u00e0 d\u2019una \u00fanica plataforma dominant.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6353f0faa14afbe1f762b84e0d521aa8\">Millorar la rellev\u00e0ncia del paid search per a audi\u00e8ncies B2B.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-60d532b7c05776ddbe83bdf2d05379be\">Provar un canal que pot aportar tant efici\u00e8ncia com qualitat del lead.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1fc6e7c7b05347a3e2eb69a6ddb48458\">Construir una estrat\u00e8gia de cerca m\u00e9s equilibrada i resilient.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:93px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-service-elements-ms\"><strong>Quins s\u00f3n els elements del servei de Microsoft Ads de Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-strategy\"><strong>Estrat\u00e8gia de Microsoft Ads i disseny de compte.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-78fd308261744c5473e117a61cb57694\">Definim objectius, l\u00f2gica de campanyes, estructura de keywords, capes d\u2019audi\u00e8ncia, arquitectura de compte i prioritats comercials abans del llan\u00e7ament.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5aae7a1de0d89678c6770e32c9694f21\"><br>Valor: estructura m\u00e9s clara, millor rellev\u00e0ncia i bases m\u00e9s s\u00f2lides des del principi.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-keywords\"><strong>Investigaci\u00f3 de keywords i mapatge d\u2019intenci\u00f3 de cerca.<\/strong><\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-e45ee131f473343c2d9b5f4bbec05bff\">Definim temes de cerca, l\u00f2gica de concordances, keywords negatives i queries priorit\u00e0ries per connectar les campanyes amb la intenci\u00f3 real de l\u2019usuari.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-39328c8701126b1c9c9e3616acca6860\"><br>Valor: millor qualitat de tr\u00e0nsit, menys desaprofitament i campanyes m\u00e9s enfocades.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-audiences\"><strong>Targeting d\u2019audi\u00e8ncies i integraci\u00f3 amb LinkedIn.<\/strong><\/h3>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-d9ccdb5d731f2032d7c5f5ad2ecdb399\">Quan \u00e9s rellevant, utilitzem senyals d\u2019audi\u00e8ncia i opcions de LinkedIn profile targeting per refor\u00e7ar la rellev\u00e0ncia de les campanyes en segments B2B i c\u00e0rrecs professionals.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2f64682046acfd4ebc2d99f51a4396d6\"><br>Valor: abast m\u00e9s rellevant i millor alineaci\u00f3 amb B2B.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-copy\"><strong>Copy d\u2019anuncis i alineaci\u00f3 amb landing pages.<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-39f6191d49404ecb2347a10cfc4ed1ea\">Alineem el missatge entre l\u2019anunci i l\u2019experi\u00e8ncia de la landing perqu\u00e8 l\u2019usuari vegi una promesa m\u00e9s clara, una oferta m\u00e9s rellevant i una ruta de conversi\u00f3 m\u00e9s coherent.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5e753fbff081ca15d2fb0b06f69ccbda\"><br>Valor: millor potencial de conversi\u00f3 i m\u00e9s rellev\u00e0ncia per a l\u2019usuari.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp\" alt=\"\" class=\"wp-image-19693\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-700x467.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-250x167.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-768x512.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1536x1024.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-2048x1365.webp 2048w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-320x213.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1680x1120.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1020x680.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-730x487.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-1280x853.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-120x80.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF0125-372x248.webp 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-launch\"><strong>Llan\u00e7ament de campanyes i configuraci\u00f3 de tracking.<\/strong><\/h3>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-5e8086c6a116933040aaade422c5f43a\">Preparem el compte per al llan\u00e7ament amb una l\u00f2gica de conversi\u00f3 m\u00e9s neta, settings de campanya correctes i bases de reporting per mesurar resultats \u00fatils.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f57b98121a6b6e54158bf06442cdec48\">Valor: m\u00e9s control, dades m\u00e9s netes i un inici m\u00e9s s\u00f2lid.<br><br><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-optimization\"><strong>Optimitzaci\u00f3 i gesti\u00f3 del rendiment.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-3f87b7b3f2ab2ba17e491003a1e71f01\">Revisem search terms, pujades, rendiment d\u2019audi\u00e8ncies, variacions d\u2019anuncis, comportament per dispositiu i patrons de conversi\u00f3 per millorar els resultats amb el temps.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-97aba8f4efc972b05b618dafda38c791\"><br>Valor: millora cont\u00ednua, inversi\u00f3 m\u00e9s eficient i millor qualitat del lead.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-reporting\"><strong>Reporting, insights i decisions de pressupost.<\/strong><\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-de9c7cc92e0c460fc53df9886cb5506a\">Definim un reporting que t\u2019ajudi a entendre no nom\u00e9s les m\u00e8triques de plataforma, sin\u00f3 tamb\u00e9 quins temes, audi\u00e8ncies i inversions val la pena escalar.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-35bdaeb9a28c79d43bfaad72ddd55c24\"><br>Valor: decisions m\u00e9s clares i una l\u00f2gica d\u2019assignaci\u00f3 pressupost\u00e0ria m\u00e9s s\u00f2lida.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"h-ms-always-on\"><strong>Gesti\u00f3 always-on de Microsoft Ads.<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-909b9e4ac5aa03a1ec99c9913507c67e\">Podem gestionar Microsoft Ads com un canal continu, millorant consist\u00e8ncia, rendiment i integraci\u00f3 amb la teva estrat\u00e8gia m\u00e9s \u00e0mplia de paid media i demanda B2B.<\/p>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-80daf2d5b57de41e1a8a2405b7552bfa\"><br>Valor: continu\u00eftat, acumulaci\u00f3 d\u2019aprenentatge i rendiment m\u00e9s fiable a llarg termini.<\/p>\n<\/div>\n<\/div>\n\n\n<p><!-- ============================= --><br \/><!-- NEW: CTA --><br \/><!-- ============================= --><\/p>\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\" id=\"h-ms-assessment\"><strong>Vols avaluar si Microsoft Ads podria funcionar per a tu?<\/strong><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-2751bb92bc7fc2055769c2447ec7868e\">Ajudem marques B2B a entendre si Microsoft Ads mereix un paper m\u00e9s important dins del seu media mix. Tant si necessites un nou setup, una estructura de compte m\u00e9s neta, una estrat\u00e8gia de targeting enfocada a B2B o una millor gesti\u00f3 del rendiment, et podem ajudar a definir una ruta m\u00e9s intel\u00b7ligent cap endavant.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-c9ae8ca704ccc4f85e6d182102a98848\">Revisar el teu setup actual de paid search i els seus gaps.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fb60de92abebcaa312d95f0a3d9f4cca\">Identificar oportunitats B2B espec\u00edfiques de Microsoft.<\/li>\n\n\n\n<li class=\"has-dark-gray-color has-text-color has-link-color has-medium-font-size wp-elements-68ca2e5c9a4354b77b7a681cf0dd9f05\">Definir seg\u00fcents passos m\u00e9s clars per a rendiment i escalat.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-ms-contact-link\"><a href=\"https:\/\/gotoclient.com\/ca\/contacte-gotoclient\/\"><strong>Sol\u00b7licita una conversa sobre Microsoft Ads<\/strong><\/a><\/h5>\n\n\n\n<div style=\"height:106px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-ms-services\"><strong>Quins tipus de serveis de Microsoft Ads ofereix Gotoclient?<\/strong><\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-f1fd09fe59cf5d61cae331df086e4565\">Tots els elements anteriors es poden agrupar en <strong>4 tipus de servei<\/strong>, segons el teu objectiu, els teus recursos interns i el nivell de suport que necessitis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp?wsr\" alt=\"\" class=\"wp-image-20155\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:1076px;height:auto\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-700x394.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-250x141.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-768x432.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1536x864.webp 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-320x180.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1680x945.webp 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1020x574.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-730x411.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-1280x720.webp 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-120x68.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-372x209.webp 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-480x270.webp 480w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/11\/Bloc-Serveis-Web.001-png.webp 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-service-scheme-ms\">Quin \u00e9s l\u2019esquema del servei de Microsoft Ads de Gotoclient?<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Categoria<\/strong><\/td><td><strong>Elements del servei<\/strong><\/td><td><strong>Valor<\/strong><\/td><td><strong>Strategy<\/strong><\/td><td><strong>Support<\/strong><\/td><td><strong>Training<\/strong><\/td><td><strong>Execution<\/strong><\/td><\/tr><tr><td><strong>Planning<\/strong><\/td><td>Estrat\u00e8gia de Microsoft Ads i disseny de compte<\/td><td>Estructura m\u00e9s clara i millors bases<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>Investigaci\u00f3 de keywords i mapatge d\u2019intenci\u00f3 de cerca<\/td><td>Millor qualitat de tr\u00e0nsit i campanyes m\u00e9s enfocades<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Audience<\/strong><\/td><td>Targeting d\u2019audi\u00e8ncies i integraci\u00f3 amb LinkedIn<\/td><td>Abast B2B m\u00e9s rellevant i millor qualitat de targeting<\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Creative<\/strong><\/td><td>Copy d\u2019anuncis i alineaci\u00f3 amb landing pages<\/td><td>M\u00e9s rellev\u00e0ncia i millor potencial de conversi\u00f3<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Operations<\/strong><\/td><td>Llan\u00e7ament de campanyes i configuraci\u00f3 de tracking<\/td><td>Dades m\u00e9s netes i m\u00e9s control<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Performance<\/strong><\/td><td>Optimitzaci\u00f3 i gesti\u00f3 del rendiment<\/td><td>Millora cont\u00ednua i inversi\u00f3 m\u00e9s eficient<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>Reporting, insights i decisions de pressupost<\/td><td>Decisions m\u00e9s clares i millor assignaci\u00f3 pressupost\u00e0ria<\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><strong>\u2713<\/strong><\/td><\/tr><tr><td><strong>Growth<\/strong><\/td><td>Gesti\u00f3 always-on de Microsoft Ads<\/td><td>Consist\u00e8ncia, acumulaci\u00f3 d\u2019aprenentatge i rendiment escalable<\/td><td><\/td><td><strong>\u2713<\/strong><\/td><td><\/td><td><strong>\u2713<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-ms-for\"><strong>Per a qui \u00e9s Microsoft Ads?<\/strong><\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-6cee394c0afa3dcfcd2d70d29395cc30\">Empreses B2B que volen diversificar paid search m\u00e9s enll\u00e0 de Google.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-fc2f10723354b8732e8d8a2c29c33e17\">Equips de m\u00e0rqueting que volen una millor cobertura en cercadors i una audi\u00e8ncia m\u00e9s rellevant.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-eda405829dc9a7e419505f60de203c4d\">Organitzacions que volen provar o escalar Microsoft Ads com a part d\u2019una estrat\u00e8gia m\u00e9s \u00e0mplia d\u2019adquisici\u00f3 B2B.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-54447e1a457598c85df8737888d36747\">Marques que busquen millor qualitat del lead, paid search m\u00e9s eficient o millors opcions de targeting B2B.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-gotoclient-ms\"><strong>Per qu\u00e8 escollir Gotoclient per a Microsoft Ads?<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-a06d0af05bd0ec741d5cc5db7cd3ad8b\">Tractem Microsoft Ads com un canal B2B real, no nom\u00e9s com un duplicat d\u2019una altra plataforma.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-ab9ba92655ba5b3c64e0a40d7a0000cf\">Combinem intenci\u00f3 de cerca, l\u00f2gica d\u2019audi\u00e8ncies, qualitat de targeting i gesti\u00f3 del rendiment en un sol sistema.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-1b8f7c68c4a013189998dea3ab9e5e63\">Treballem amb una mentalitat B2B centrada en demanda qualificada, qualitat del lead i rellev\u00e0ncia comercial.<\/li>\n\n\n\n<li class=\"has-gray-color has-text-color has-link-color has-medium-font-size wp-elements-dc3d95033e0fe07a424dd326c628fe86\">T\u2019ajudem a connectar Microsoft Ads amb decisions m\u00e9s \u00e0mplies de generaci\u00f3 de demanda, media i creixement.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Vols saber si Microsoft Ads podria millorar el teu mix de paid search?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>Sol\u00b7licita una proposta per a estrat\u00e8gia, setup o gesti\u00f3 de Microsoft Ads.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:86px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-faq-ms\" style=\"font-size:22px\"><strong>Preguntes freq\u00fcents sobre Microsoft Ads:<\/strong><\/h2>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-ms-1\"><strong class=\"schema-faq-question\">Qu\u00e8 \u00e9s Microsoft Ads?<\/strong> <p class=\"schema-faq-answer\">Microsoft Ads \u00e9s una plataforma publicit\u00e0ria que permet a les marques apar\u00e8ixer a Bing, propietats de Microsoft i xarxes associades, sovint amb opcions de targeting \u00fatils per a B2B.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-2\"><strong class=\"schema-faq-question\">Microsoft Ads \u00e9s \u00fatil per a empreses B2B?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Per a moltes empreses B2B, Microsoft Ads pot ser un canal valu\u00f3s perqu\u00e8 ofereix demanda de cerca addicional, capes d\u2019audi\u00e8ncia \u00fatils i, en alguns casos, una din\u00e0mica competitiva diferent de la d\u2019altres plataformes de paid search.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-3\"><strong class=\"schema-faq-question\">Microsoft Ads pot utilitzar targeting de LinkedIn?<\/strong> <p class=\"schema-faq-answer\">Microsoft Ads pot oferir opcions de LinkedIn profile targeting en alguns contextos de campanya, cosa que pot ser \u00fatil per afinar la rellev\u00e0ncia B2B per empresa, ind\u00fastria o funci\u00f3 laboral.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-4\"><strong class=\"schema-faq-question\">Microsoft Ads hauria de substituir Google Ads?<\/strong> <p class=\"schema-faq-answer\">Normalment no. En la majoria dels casos, Microsoft Ads funciona millor com un canal complementari que millora diversificaci\u00f3, cobertura en cercadors i efici\u00e8ncia, en lloc de com un reempla\u00e7ament total.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-5\"><strong class=\"schema-faq-question\">Qu\u00e8 inclou el servei de Microsoft Ads de Gotoclient?<\/strong> <p class=\"schema-faq-answer\">Segons el projecte, podem treballar estrat\u00e8gia de compte, setup de campanyes, investigaci\u00f3 de keywords, targeting d\u2019audi\u00e8ncies, integraci\u00f3 amb LinkedIn quan sigui rellevant, copy d\u2019anuncis, alineaci\u00f3 amb landing pages, optimitzaci\u00f3, reporting i gesti\u00f3 cont\u00ednua.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-6\"><strong class=\"schema-faq-question\">Quant es triga a veure resultats?<\/strong> <p class=\"schema-faq-answer\">Dep\u00e8n del mercat, del pressupost, de la qualitat del compte i del setup de tracking. Normalment pots comen\u00e7ar a veure patrons inicials de rendiment en les primeres setmanes, mentre que decisions d\u2019optimitzaci\u00f3 m\u00e9s s\u00f2lides requereixen m\u00e9s dades amb el temps.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-7\"><strong class=\"schema-faq-question\">Microsoft Ads pot generar leads i pipeline?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Quan s\u2019alinea amb el targeting correcte, l\u2019oferta adequada, landing pages rellevants i un bon sistema de mesurament, Microsoft Ads pot contribuir a lead generation, creaci\u00f3 de SQLs i creixement de pipeline.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-ms-8\"><strong class=\"schema-faq-question\">Gotoclient treballa amb equips interns?<\/strong> <p class=\"schema-faq-answer\">S\u00ed. Podem liderar l\u2019estrat\u00e8gia i l\u2019execuci\u00f3, o treballar com una extensi\u00f3 del teu equip intern mitjan\u00e7ant support, training i col\u00b7laboraci\u00f3 cont\u00ednua en optimitzaci\u00f3.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\"><strong>Necessites un professional B2B?<\/strong> Deixa que Gotoclient t\u2019ajudi a impulsar creixement real de negoci.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center has-medium-font-size\" id=\"h-contact-us-here\"><a href=\"https:\/\/gotoclient.com\/ca\/contacte-gotoclient\/\"><strong>Contacta amb nosaltres aqu\u00ed<\/strong><\/a><\/h5>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"142\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png\" alt=\"\" class=\"wp-image-17874\" style=\"width:236px;height:47px\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-700x142.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-250x51.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-768x156.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1536x312.png 1536w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-320x65.png 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1680x342.png 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1020x207.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-730x148.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-1280x260.png 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-120x24.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3-372x76.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/03\/gotoclient_logo-3.png 1864w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Ads Microsoft Ads t\u2019ajuda a arribar a audi\u00e8ncies de negoci amb una intenci\u00f3 forta a trav\u00e9s de Bing, l\u2019ecosistema de Microsoft i xarxes associades. El nostre servei de Microsoft Ads t\u2019ajuda a construir una estrat\u00e8gia de paid search i audi\u00e8ncies m\u00e9s eficient mitjan\u00e7ant estructura de campanyes, keyword targeting, capes d\u2019audi\u00e8ncia, LinkedIn profile targeting quan [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":19729,"parent":5475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20757","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Ads - Gotoclient<\/title>\n<meta name=\"description\" content=\"Microsoft Ads Gotoclient Microsoft Ads per a B2B: m\u00e9s visibilitat, millor targeting i demanda qualificada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/ca\/serveis\/microsoft-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Ads - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Microsoft Ads Gotoclient Microsoft Ads per a B2B: m\u00e9s visibilitat, millor targeting i demanda qualificada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/ca\/serveis\/microsoft-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T15:38:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/DSCF4199-scaled.webp?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" 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