Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

The mixed marketing model: paid, shared, earned and owned media

The mixed marketing model: paid, shared, earned and owned media

In this episode, we explore a marketing model: paid, shared, earned and owned media, that creates demand, nurtures leads, and drives revenue.

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Why Effective Messaging Benefits B2B Marketing and Sales Strategies, with Jonathan Franchell, CEO of Ironpaper

Why Effective Messaging Benefits B2B Marketing and Sales Strategies, with Jonathan Franchell, CEO of Ironpaper

In the latest episode of our podcast, we talked to Jonathan Franchell about the importance of good messaging on B2B strategies.

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B2B lead nurturing strategy to increase your conversion

B2B lead nurturing strategy to increase your conversion

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

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How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies B2B companies constantly need to develop strategies to increase their business. Discover the top 6 strategies to know how to grow your B2B business effectively. B2B Technology Marketing Community confirms that increasing the quality of leads is the top priority for a vast majority of B2B […]

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How to develop an optimal LinkedIn campaign management?

How to develop an optimal LinkedIn campaign management?

In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the targeting strategy, the ads format, the budget, ads copies and images. However, it’s also essential to know how to develop effective LinkedIn campaign management. That’s why in this post, we’re going to explain tips to manage optimally your campaigns.

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Linkedin, a social network to get B2B leads

Linkedin, a social network to get B2B leads

LinkedIn is the most important professional social network globally, with a users’ network that enables your business to have as huge a showcase as you want. That is why it is the preferred social network for all those who carry out B2B marketing techniques in their companies or professional profiles to get qualified leads or sales.

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How to advertise on Linkedin for B2B?

How to advertise on Linkedin for B2B?

How to advertise on Linkedin for B2B? LinkedIn is a best social network for services or product companies B2B to be present in the digital world. In this article, we teach do advertise on LinkedIn Why do advertisements on LinkedIn for B2B? Because, It is not enough to create a company page on LinkedIn. Is […]

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