[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

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How to build a post-COVID-19 communication plan in your company

How to build a post-COVID-19 communication plan in your company

How to build a post COVID-19 communication plan in your company In times of crisis, when anxiety is at its highest, communication is an essential factor. To build an effective communication with your clients, it’s important that companies want to do a communication plan related to the current situation and the new post-COVID-19 scenarios, which […]

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How to maintain a high brand awareness in the post COVID-19

How to maintain a high brand awareness in the post COVID-19

How to maintain a high brand awareness in the post COVID-19 Currently, we are starting to enter in the post-COVID-19 stage, where people can already start to return to their previous routine and live a new normality. However, the new normality that we are beginning to experience is different from the old one. This also […]

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Successful promotions to reach final consumers during COVID-19

Successful promotions to reach final consumers during COVID-19

Successful promotions to reach the final consumer during COVID-19 The end consumer has changed his behavior in many ways. In consequence, companies are forced to redirect their marketing strategies.  Nowadays, some promotions and marketing strategies are no valid. From Gotoclient, we will show you the most successful promotions to increase brand awareness and sales during […]

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How to readapt your company's B2B lead generation during the COVID-19 crisis

How to readapt your company's B2B lead generation during the COVID-19 crisis

How to readapt your company’s B2B lead generation during the COVID-19 crisis The coronavirus has contaminated human lives as well as the entire world economy, so for the moment there are no definitive predictions about the duration of this pandemic. This fact means that there are many companies trying to meet lead generation goals while […]

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Key recommendations for working on the D-Day planning

Key recommendations for working on the D-Day planning

Key recommendations for working on the D-Day planning Many service companies and brand activity has been affected by the current COVID-19 crisis. We have already repeated in other articles that the new normality won’t be the normality we know because consumers purchasing habits and day-to-day routines have changed. As a result, companies needs have changed […]

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Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021

Marketing and sales planning in the following phases: COVID-19, Post – COVID-19 and 2021 The current COVID-19 crisis is not only a health crisis, it is also an economic crisis. The current discussions are about two specific areas, but no one has all the evidence for this: the economic and wealth effects of implementing containment […]

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COVID19 – The importance of making a good alignment between Marketing and Sales

COVID19 – The importance of making a good alignment between Marketing and Sales

COVID19 – The importance of making a good alignment between Marketing and Sales  Maintaining a good alignment between sales and marketing department or proposing a good strategy of SMarketing is key to address the current crisis of COVID-19 and avoid losing any business opportunity.  What’s the meaning of SMarketing?  SMarketing is a process which consists in the integration of […]

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