What’s Performance Max? The new google tool
Discover how to spend less time managing advertising campaigns while maintaining the same number of conversions or even more.Read more
Remarketing: what is and how does it work?
Remarketing is one of the most common practices in digital marketing: but do we know how to use it to our advantage? Discover how.Read more
5 tips to get the most from LinkedIn Ads segmentation
Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.Read more
LinkedIn B2B success? 10 key metrics to keep in mind
We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.Read more
LinkedIn ‘Unleashed’. The true power for B2B
LinkedIn Ads, the best platform for B2B marketers. Today we want to share with you some of the key metrics that reinforce its power.Read more
A perfect B2B marketing offer
There are some key aspects of a B2B marketing strategy that are usually left behind. It is time to talk about an important one: the offer.Read more
What is a B2B conversion funnel and what to expect from its stages?
The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.Read more
What to have in mind to define the budget for my B2B campaign?
One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.Read more
5 platforms for B2B demand generation campaigns
Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?Read more
Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”
In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.Read more