Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

5 tips to get the most from LinkedIn Ads segmentation

5 tips to get the most from LinkedIn Ads segmentation

Targeting is fundamental in every digital platform. Getting your targeting right leads to higher engagement and conversion rates.

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LinkedIn B2B success? 10 key metrics to keep in mind

LinkedIn B2B success? 10 key metrics to keep in mind

We have previously seen the importance of LinkedIn for every B2B marketer, but how to measure its success? Discover now 10 key metrics.

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LinkedIn ‘Unleashed’. The true power for B2B

LinkedIn ‘Unleashed’. The true power for B2B

LinkedIn Ads, the best platform for B2B marketers. Today we want to share with you some of the key metrics that reinforce its power.

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A perfect B2B marketing offer

A perfect B2B marketing offer

There are some key aspects of a B2B marketing strategy that are usually left behind. It is time to talk about an important one: the offer.

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What is a B2B conversion funnel and what to expect from its stages?

What is a B2B conversion funnel and what to expect from its stages?

The conversion funnel is one of those terms that we hear over and over from B2B marketers. But what is it exactly? In this article we go through all the steps for a better understanding.

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What to have in mind to define the budget for my B2B campaign?

What to have in mind to define the budget for my B2B campaign?

One of the biggest challenges when thinking about a B2B marketing campaign is the definition of the budget. How much should I spend? How should I calculate it? There are many ways of deciding this, but here we will list some tips and good practices to have in mind when this moment comes.

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5 platforms for  B2B demand generation campaigns

5 platforms for B2B demand generation campaigns

Which platforms should I choose to post content on? And to implement a lead generation campaign? What about brand awareness campaigns?  

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Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”

Arleigh Vasconcellos: “Good Strategists are people who really understand problems and say: here is how I’m going to help you.”

In a new episode of Gotoclient’s podcast, we talked about strategy and communication for B2B companies with Arleigh Vasconcellos, Managing Director of The Agency, a Canadian award-winning B2B communications agency.

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8 key metrics to measure the success of your B2B lead generation campaign

8 key metrics to measure the success of your B2B lead generation campaign

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

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Customer Journey: what is it, why is it important and how to build a map

Customer Journey: what is it, why is it important and how to build a map

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

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