Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

4 steps to define the audience in a B2B demand generation campaign

4 steps to define the audience in a B2B demand generation campaign

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

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Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

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LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

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The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider For every business, it’s essential to keep updated about the latest B2B marketing trends to boost their strategies. We will show you the most relevant ones! The latest B2B marketing trends 1.- Account-Based Marketing (ABM) Personalisation is becoming increasingly popular when developing marketing strategies. That’s why account-based […]

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Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it’s essential to know why B2B businesses […]

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The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That’s why it’s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, […]

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The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content Having a defined branding is crucial. It starts by defining how your company stands out and the value you bring to your audience that nobody else does. Here, the content is a critical element that can support your B2B branding.  First, it’s important […]

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The latest LinkedIn marketing tips for 2022

The latest LinkedIn marketing tips for 2022

The latest LinkedIn marketing tips for 2022 In this past year, B2B marketers had to adapt their strategies. That’s why it’s critical to keep updated about what is coming in 2022. LinkedIn is the #1 professional network where businesses can find potential opportunities. That’s why it’s essential to launch B2B marketing strategies on LinkedIn. On […]

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Digital strategies based on the technology world

Digital strategies based on the technology world

Digital strategies based on the technology world The COVID-19 has accelerated the technology. That’s why companies have to be prepared with the latest digital marketing strategies according to the technology world. Companies are increasingly investing in new digital strategies and business models. Currently, businesses are mixing classic strategies that jumped the company with new technologies. […]

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Gotoclient as a finalist in three categories by The European Agency Awards 2021

Gotoclient as a finalist in three categories by The European Agency Awards 2021

Gotoclient as a finalist in three categories by The European Agency Awards 2021 The European Agency Awards honours creative, digital, marketing, advertising and public relations agencies from Europe. Gotoclient has been named finalist in three categories. The European Agency Awards is composed of 36 categories to reward companies, campaigns and single aptitudes. The judges are […]

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