Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

8 key metrics to measure the success of your B2B lead generation campaign

8 key metrics to measure the success of your B2B lead generation campaign

What metrics do I need to look at to measure the success of my B2B campaign? Or how can I know if my B2B campaign is successful? Discover more here.

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Customer Journey: what is it, why is it important and how to build a map

Customer Journey: what is it, why is it important and how to build a map

According to LinkedIn, 90% of companies that use a customer journey map say it has a positive impact on their business; the most common is increased customer satisfaction.

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How to build your buyer persona in four steps

How to build your buyer persona in four steps

One of the basic steps when creating a B2B marketing strategy is to define your buyer persona.

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4 steps to define the audience in a B2B demand generation campaign

4 steps to define the audience in a B2B demand generation campaign

The first step is always to identify your audience: you can map pain points, define an offer, a message, and finally set up your campaign.

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Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

Gotoclient receives the AVA Digital Award for its B2B lead generation campaign for Cooltra

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LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn, the best platform for B2B campaigns in 2022

LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.

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The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider

The leading B2B marketing trends CMOs must consider For every business, it’s essential to keep updated about the latest B2B marketing trends to boost their strategies. We will show you the most relevant ones! The latest B2B marketing trends 1.- Account-Based Marketing (ABM) Personalisation is becoming increasingly popular when developing marketing strategies. That’s why account-based […]

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Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses

Key criteria to adopt Marketing Automation in B2B businesses Marketing Automation helps companies with monotonous marketing activities. Consequently, the marketing department can save time with repetitive tasks. However, B2B businesses must keep in mind some criteria. Companies are increasingly adopting Marketing Automation software in the business. First, however, it’s essential to know why B2B businesses […]

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The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability

The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That’s why it’s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, […]

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The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content

The B2B branding importance and how to align it with the content Having a defined branding is crucial. It starts by defining how your company stands out and the value you bring to your audience that nobody else does. Here, the content is a critical element that can support your B2B branding.  First, it’s important […]

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