Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

How to choose the right B2B visuals on LinkedIn

How to choose the right B2B visuals on LinkedIn

How to choose the right B2B visuals on LinkedIn When users are impacted by new ads or content on LinkedIn, the first thing that they watch it’s usually the image. That’s why it’s crucial to choose the right B2B visuals. In this post, we explain some tips & tricks. On LinkedIn, adding the right images […]

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How to use B2B emotions for marketing strategies

How to use B2B emotions for marketing strategies

How to use B2B emotions for marketing strategies B2B Emotions are taking an increasingly essential role in marketing. According to B2B Institute, B2B strategies that appeal to emotions are 7x more effective than rational messaging. The important thing that you must think about is how your marketing strategy will interact with users’ emotions. The B2B emotions you […]

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How to improve ROI with marketing campaigns

How to improve ROI with marketing campaigns

How to improve ROI in marketing campaigns CXOs are continuously looking for new marketing strategies to boost their company ROI. That’s why in this post, we’ll explain to you how to improve ROI in marketing campaigns. As with any other type of campaign, marketers must demonstrate the effectiveness of the marketing strategies they launch. So […]

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The top five digital marketing strategies for 2022

The top five digital marketing strategies for 2022

The top five digital marketing strategies for 2022 2021 is about to end. So, it’s essential to keep in mind which digital marketing strategies will be significant in 2022. Strategy #1: AI Writing Assistants AI writing assistants combine databases and patterns that make guesses on the content. It enables to development of more high-quality content […]

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How can businesses have a good culture

How can businesses have a good culture

How can businesses have a good culture For every business, culture is key. It includes the types of people hired, management and communication ways, work-life balance and incentive structures. That’s why in this post we’re going to mention how can businesses have a good culture. According to Forbes, when people think about a good culture, they […]

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LinkedIn Social Selling Index: How to engage with sales professionals

LinkedIn Social Selling Index: How to engage with sales professionals

LinkedIn Social Selling Index: How to engage with sales professionals Evaluate your sales campaigns with Social Selling Index. According to LinkedIn, Sales Navigator can rocket your Social Selling Index by 20%. The benefits of LinkedIn Sales Navigator According to LinkedIn, social selling leaders create 45% more opportunities than peers with lower SSI. Also, they are […]

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How to create Google Analytics 4 Event Tracking

How to create Google Analytics 4 Event Tracking

How to create Google Analytics 4 Event Tracking Google Analytics 4 Event tracking allows you to follow up specific users’ activities. How can Google Analytics 4 Event tracking help your business? Google Analytics tracks page views. However, users don’t follow a specific route. They click pages, popups, etc. That’s why Google Analytics created the event […]

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Case studies of B2B lead generation with LinkedIn Ads

Case studies of B2B lead generation with LinkedIn Ads

Case studies of B2B lead generation with LinkedIn Ads LinkedIn platform is currently the leader in lead generation, being 277% more effective than Twitter and Facebook. If your goal is to generate B2B leads, LinkedIn is the best option. Before launching a LinkedIn Ads campaign, it’s important to look at some examples and how other […]

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B2B lead nurturing strategy to increase your conversion

B2B lead nurturing strategy to increase your conversion

B2B Lead Nurturing Strategy and tips to increase your conversion B2B lead nurturing is the process to build a relationship with your B2B leads in order to convert them into new potential customers. Know in this article the most effective practice for increase your conversion. Build a high-qualified lead generation follow-up plan with this podcast. […]

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How to build powerful B2B awareness campaigns on LinkedIn Ads

How to build powerful B2B awareness campaigns on LinkedIn Ads

How to build powerful B2B awareness campaigns on LinkedIn Ads Companies usually only focus on B2B lead generation campaigns. However, making awareness is crucial. Discover how to build powerful B2B awareness campaigns on LinkedIn! Step 1: Set your goals Defining your objective is one of the most important factors to think about. It determines campaign’s […]

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