Gotoclient's blog is dedicated to the inbound marketing techniques, methodology & processes, lead generation, consumer promotions, B2B programs and loyalty plans.

B2B headline copies list that best work on LinkedIn

B2B headline copies list that best work on LinkedIn

B2B headline copies list that best work on LinkedIn LinkedIn is a platform that allows to carry out many activities, such as a LinkedIn Ads campaign, where it should be analyzed, on the one hand, if it’s feasible to launch it, and, on the other hand, which ad format should be chosen according to the […]

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How to develop an optimal lead management process?

How to develop an optimal lead management process?

How to develop an optimal lead management process? In B2B lead generation campaigns, you don’t only have to focus efforts on obtaining new leads. You need to develop a process related to lead management. Consequently, you will increase the chances to convert them into potential customers. The lead management process is based on identifying potential leads, the ones that are […]

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How to effectively manage your LinkedIn company page

How to effectively manage your LinkedIn company page

How to effectively manage your LinkedIn company page? LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That’s why in this post we’re going to explain how to effectively manage your LinkedIn company page. Before explaining how to manage your LinkedIn company page, if you […]

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How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies

How to grow B2B business – Top 6 strategies B2B companies constantly need to develop strategies to increase their business. Discover the top 6 strategies to know how to grow your B2B business effectively. B2B Technology Marketing Community confirms that increasing the quality of leads is the top priority for a vast majority of B2B […]

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How to develop an optimal LinkedIn campaign management?

How to develop an optimal LinkedIn campaign management?

In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the targeting strategy, the ads format, the budget, ads copies and images. However, it’s also essential to know how to develop effective LinkedIn campaign management. That’s why in this post, we’re going to explain tips to manage optimally your campaigns.

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[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19

[Data] Latest marketing and sales stats on COVID-19 Need the key B2B and consumer COVID-19 Data? In order to give the best COVID-19 response, we’re constantly updating stats for marketing and sales on COVID-19. Visit the Spanish version here: Consumer trends Retail Economy Employment Markets Leaders   Consumer trends In China, consumer online time raised […]

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How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation

How to calculate the LinkedIn Ads ROI for lead generation To calculate the LinkedIn Ads ROI, you have to consider a number of steps (16 steps in fact). These are from the customer value and investment definition, to the number of customers estimation and the revenue measurement. Before launching a LinkedIn Ad campaign for lead […]

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Calculate LinkedIn Ads costs and investment

Calculate LinkedIn Ads costs and investment

LinkedIn Ads costs and investment: How to calculate them Are you thinking about LinkedIn Ads costs and investment? There is a science behind calculating how much a LinkedIn Ads campaign costs and how an advertiser should calculate the investment. There are many essential factors to take into consideration before launching a LinkedIn Ads campaign. Such […]

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5 Marketing Automation strategies you should implement

5 Marketing Automation strategies you should implement

5 Marketing Automation strategies you should implement Marketing automation is about using software to nurture prospects and leads and automate marketing activities. So, the goal of marketing automation is to deliver a customised experience and also to save time with repetitive tasks.  HubSpot confirms that 50% of the leads are not ready to buy. So, it’s important to focus efforts on nurturing those leads who are not prepared to buy or hire your […]

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Ad types on LinkedIn: LinkedIn Ads keys

Ad types on LinkedIn: LinkedIn Ads keys

Ad types on LinkedIn: LinkedIn Ads keys Carrying out an advertising campaign on LinkedIn is highly recommended if your business is B2B, and you have determined that your target audience is on this social network, which already has more than 600 million users globally. That’s why you need to know which LinkedIn Ad type you […]

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