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The Problem

In the Covid-19 period, the confidence of a technology consumer to acquire kitchen appliances was decreasing. These consumers needed a compelling reason to take that already planned step that they may have put on hold.

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The Goals

Raise brand awareness in consumers’ mind, and increase retailers’ sales were the two key goals. After the first campaign “En Casa con Hisense” of the Covid-19 period, this campaign wanted to send a strong message around the idea that these difficult times were over and we finally could enjoy again good moments with friends and family.

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