Summer Promo

The Problem

TomTom wanted to put in place an inspiring promotion so that sell out was boosted and consumers across Europe had a strong reason to buy a new personal navigation device.

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The Goals

With the key goal of giving a strong reason to consumer to buy a navigation device, we had to come up with a strong unique selling proposition.

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The Solution

We came up with a wow-promotion, whereby consumers buying a TomTom device received for free a Fujifilm Instax Mini 9 camera

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The Results

Tens of thousands navigation devices sold across 11 countries

Thousands of cameras delivered at consumer’s homes