{"version":"1.0","provider_name":"Gotoclient","provider_url":"https:\/\/gotoclient.com\/en\/","author_name":"Guillem Galera","author_url":"https:\/\/gotoclient.com\/en\/author\/guillem-galera\/","title":"Incrementality: The Key to Proving ROI in Advertising\u00a0 - Gotoclient","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SHmPtJ6QNP\"><a href=\"https:\/\/gotoclient.com\/en\/blog\/incrementality-the-key-to-proving-roi-in-advertising\/\">Incrementality: The Key to Proving ROI in Advertising\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/gotoclient.com\/en\/blog\/incrementality-the-key-to-proving-roi-in-advertising\/embed\/#?secret=SHmPtJ6QNP\" width=\"600\" height=\"338\" title=\"&#8220;Incrementality: The Key to Proving ROI in Advertising\u00a0&#8221; &#8212; Gotoclient\" data-secret=\"SHmPtJ6QNP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2023\/07\/measure-ROI.jpg","thumbnail_width":1280,"thumbnail_height":853,"description":"Incrementality: The Key to Proving ROI in Advertising\u00a0 In the fast-paced world of marketing, measuring the effectiveness of advertising campaigns and proving return on investment (ROI) is critical for success. One concept that has gained significant importance in recent years is incrementality. By understanding incrementality, marketers can make more informed decisions and take actionable steps [&hellip;]"}