{"id":10266,"date":"2021-09-20T08:15:00","date_gmt":"2021-09-20T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=10266"},"modified":"2021-12-13T11:03:54","modified_gmt":"2021-12-13T10:03:54","slug":"linkedin-audience-network-what-is-it-about-and-why-you-should-use-it-2","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/linkedin-audience-network-what-is-it-about-and-why-you-should-use-it-2\/","title":{"rendered":"LinkedIn Audience Network \u2013 What is it about and why you should use it"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-audience-network-what-is-it-about-and-why-you-should-use-it\"><strong><strong><strong><strong>LinkedIn Audience Network \u2013 What is it about and why you should use it<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/business.linkedin.com\/es-es\/marketing-solutions\/native-advertising\/linkedin-audience-network\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Audience Network<\/strong><\/a>&nbsp;is a new option launched by LinkedIn a few months ago. This new feature allows you to&nbsp;<strong>expand your campaign\u2019s reach by showing your ads in other channels<\/strong>&nbsp;rather than only in LinkedIn\u2019s feed. On the other hand, if you decide to select this option,&nbsp;<strong>LinkedIn will continue respecting the targeting parameters, bid and budget.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe class=\"lazy-loaded\" loading=\"lazy\" width=\"560\" height=\"315\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/3b27QQtVuks\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/3b27QQtVuks\" style=\"\n    height: 316px;\n\"><\/iframe>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-gabriel-colombo-ceo-of-a-ppc-marketing-agency-provides-crucial-recommendations-about-the-b2b-paid-media-rocket-now-your-campaigns\">Gabriel Colombo, CEO of a PPC marketing agency, provides crucial recommendations about the B2B paid media. Rocket now your campaigns!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"buzzsprout-player-9121621\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1821420\/9121621-b2b-paid-media-trends-with-gabriel-colombo.js?container_id=buzzsprout-player-9121621&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your ads will appear on the&nbsp;<strong>LinkedIn feed and third-party publishers\u2019 apps and sites to members<\/strong>. LinkedIn makes sure that the ads will be delivered in safe and approved sites.&nbsp;<\/p>\n\n\n\n<p>However, you must consider the following points before selecting this tool:<\/p>\n\n\n\n<p>-LinkedIn Audience Network option is&nbsp;<strong>only available with a single image or video ad format.<\/strong><\/p>\n\n\n\n<p>-You&nbsp;<strong>cannot launch a campaign<\/strong>&nbsp;to arrive at your audience&nbsp;<strong>off LinkedIn\u2019s platform.<\/strong><\/p>\n\n\n\n<p>-The budget will be respected, but you&nbsp;<strong>may see your budget will be spent faster.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-audience-network-benefits\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>LinkedIn Audience Network benefits<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-you-can-increase-the-reach-by-25\" style=\"font-size:25px\"><strong><strong><strong><strong><strong>You can increase the reach by 25%<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The LinkedIn Audience Network can help to increase your campaign\u2019s reach by 25%. This allows you to impact easier your target audience and obtain qualified results.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-the-results-can-be-compared-in-campaign-performance-with-the-on-off-network\" style=\"font-size:25px\"><strong><strong>The results can be compared in Campaign Performance with the On\/Off Network<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To conclude if this option provided performing metrics, LinkedIn allows you to see the results in the campaign the performance both with the LinkedIn Audience Network tool and without it.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-ads-are-adapted-in-the-different-sites-automatically\" style=\"font-size:25px\"><strong><strong>Ads are adapted in the different sites automatically<\/strong><\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You don\u2019t need to create a separate ad per platform. LinkedIn will adjust your creatives according to each publisher guideline. Your ads are not going to look very different. If it\u2019s necessary, LinkedIn is going to change only the size or format.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-\" style=\"font-size:25px\"><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-audience-network-tips\" style=\"font-size:30px\"><strong>LinkedIn Audience Network tips<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-exclude-the-publishers-categories-you-don-t-want-to-appear\"><strong><strong>Exclude the publishers\u2019 categories you don\u2019t want to appear<\/strong><\/strong><\/h4>\n\n\n\n<p>LinkedIn allows you to be more specific when selecting this option. You can exclude them in two ways:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>1.IAB category:<\/strong>&nbsp;you can exclude categories in the campaign manager. So, you have to follow these steps:<\/p>\n\n\n\n<p>-Sign in to the campaign manager<\/p>\n\n\n\n<p>-Click on the campaign you want to add the LinkedIn Audience Network option.<\/p>\n\n\n\n<p>-Select the video ad or single image ad format.<\/p>\n\n\n\n<p>-Enable the LinkedIn Audience Network tool.&nbsp;<\/p>\n\n\n\n<p>-Click \u201cShow Audience Network advanced options\u201d and select \u201cExclude categories\u201d.&nbsp;<\/p>\n\n\n\n<p>-Type the category you want to exclude.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>2.Block lists:&nbsp;<\/strong>On the other hand, you can also upload a block list to exclude categories:<\/p>\n\n\n\n<p>-Create a CSV adding the sites you want to exclude. You can also download the&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/83633\" target=\"_blank\" rel=\"noreferrer noopener\">template<\/a>.<\/p>\n\n\n\n<p>-Sign in to campaign manager.<\/p>\n\n\n\n<p>-Go to Account Assets and click Block lists.<\/p>\n\n\n\n<p>-Click Upload a block list.<\/p>\n\n\n\n<p>-Finally, add this list as an exclusion in your campaign manager.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-think-about-your-images-and-videos\"><strong><strong>Think about your images and videos<\/strong><\/strong><\/h4>\n\n\n\n<p>You must consider that may your ads can be adapted to the different sites. That\u2019s why it\u2019s recommended to add them with minimum overlay text and to keep your ad title on the shorter side.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-make-test-a-b\"><strong><strong>Make test A\/B<\/strong><\/strong><\/h4>\n\n\n\n<p>Finally, you can launch two different campaigns, one enabling LinkedIn Audience Network option and the other not choosing it. Consequently, you will see if it helps or not with your campaigns.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To end this post, you can check our&nbsp;<a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Ads definitive guide<\/strong><\/a>&nbsp;intended for<strong>&nbsp;professionals<\/strong>&nbsp;who need<strong>&nbsp;the information<\/strong>&nbsp;to launch&nbsp;<strong>effective LinkedIn Ads campaigns.<\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Audience Network \u2013 What is it about and why you should use it The&nbsp;LinkedIn Audience Network&nbsp;is a new option launched by LinkedIn a few months ago. This new feature allows you to&nbsp;expand your campaign\u2019s reach by showing your ads in other channels&nbsp;rather than only in LinkedIn\u2019s feed. On the other hand, if you decide [&hellip;]<\/p>\n","protected":false},"featured_media":10262,"parent":0,"template":"","tags":[1186],"blog_cat":[],"blog_language":[],"class_list":["post-10266","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Audience Network \u2013 What is it about and why you should use it - Gotoclient<\/title>\n<meta name=\"description\" content=\"Discover the benefits of using LinkedIn Audience Network and learn from some tips &amp; tricks. Take advantage of LinkedIn Ads!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/linkedin-audience-network-what-is-it-about-and-why-you-should-use-it-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Audience Network \u2013 What is it about and why you should use it - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Discover the benefits of using LinkedIn Audience Network and learn from some tips &amp; tricks. 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