{"id":10561,"date":"2021-06-04T13:02:01","date_gmt":"2021-06-04T12:02:01","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=10561"},"modified":"2021-08-24T05:40:15","modified_gmt":"2021-08-24T04:40:15","slug":"linkedin-campaign-management","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/linkedin-campaign-management\/","title":{"rendered":"How to develop an optimal LinkedIn campaign management?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-to-develop-an-optimal-linkedin-campaign-management\" style=\"font-size:25px\"><strong><strong><strong><strong><strong>How to develop an optimal LinkedIn campaign management?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\" id=\"h-in-other-posts-we-talked-about-how-to-create-a-qualified-linkedin-ads-campaign-considering-the-targeting-strategy-the-ads-format-the-budget-ads-copies-and-images-however-it-s-also-essential-to-know-how-to-develop-effective-linkedin-campaign-management-that-s-why-in-this-post-we-re-going-to-explain-tips-to-manage-optimally-your-campaigns\">In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-build-optimal-linkedin-ads-targeting-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeting strategy<\/a>, the <a href=\"https:\/\/gotoclient.com\/en\/blog\/ad-types-linkedin-ads-keys\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads format<\/a>, the <a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-make-good-use-of-the-linkedin-ads-budget-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget,<\/a> ads <a href=\"https:\/\/gotoclient.com\/en\/blog\/list-b2b-headline-copies-best-work-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">copies<\/a> and <a href=\"https:\/\/gotoclient.com\/en\/blog\/best-images-practices-work-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">images.<\/a> However, it\u2019s also essential to know <strong>how to develop effective LinkedIn campaign management<\/strong>. That\u2019s why in this post, we\u2019re going to explain <strong>tips<\/strong> to manage optimally your campaigns.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-700x467.jpeg\" alt=\"LinkedIn campaign management\" data-id=\"10568\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/linkedin-campaign-management\/\" class=\"wp-image-10568\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/LinkedIn-campaign-management.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Managing and carrying out follow up plan while the LinkedIn campaign is active, is just as essential as setting it up. If we <strong>don&#8217;t track the metrics and make the necessary optimisations<\/strong>, it is <strong>unlikely to work<\/strong> and <strong>get the forecast results<\/strong>. <strong>LinkedIn Ads requires daily and constant monitoring<\/strong> in order to get <strong>qualified results.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-analyse-the-linkedin-ads-performance\" style=\"font-size:25px\"><strong><strong><strong>How to analyse the LinkedIn Ads performance<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before mentioning the tips to consider keeping a qualified management, it\u2019s essential to know how to analyse the LinkedIn Ads performance of your campaing. To check the LinkedIn ads metrics, you have to follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Go to the <strong>campaign manager.<\/strong><\/li><li>Select the <strong>account.<\/strong><\/li><li>Click the <strong>campaign\u2019s checkbox<\/strong> you want to analyse.<\/li><li>Click the \u201c<strong><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a423777\" target=\"_blank\" rel=\"noreferrer noopener\">Performance chart<\/a>\u201d<\/strong> button.<\/li><li>There, you can choose a time range and see the evolution of the following metrics: <strong>impressions, clicks, CPC, CTR, CPM, leads, the average cost per lead, total spent, video views, reach, average frequency and job applications.<\/strong><\/li><\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"216\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-700x216.png\" alt=\"LinkedIn Performance Chart\" class=\"wp-image-10564\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-700x216.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-250x77.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-768x237.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-1020x315.png 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-730x226.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-120x37.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m.-372x115.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-03-a-las-11.05.27-a.-m..png 1201w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In our <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fifth\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Ads definitive guide<\/a> <\/strong>we explain the LinkedIn Ads metrics meaning and also the average to make sure your results are optimal.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-management-campaing-tips\" style=\"font-size:25px\"><strong><strong><strong><strong>LinkedIn Ads management campaing tips<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To maintain an effective LinkedIn Ads management, we recommend you considering the following tips:<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>-Metrics\u2019 report:<\/strong> In all campaigns, we create and manage, we always use and update a metrics report. This report consists of an <strong>Excel file<\/strong> where we <strong>insert all the campaigns<\/strong> with the <strong>metrics we are interested in analysing<\/strong> and we <strong>introduce the information daily<\/strong>. Every day we duplicate the file and <strong>create a new tab corresponding to the day<\/strong> we are updating it. This way, if we want to see the results up to a specific day, we only have to search between the tabs created. It is an effective way for us to determine the campaigns\u2019 gap and determine which optimisations we should implement.<\/li><\/ul>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>-Campaigns\u2019 bid: LinkedIn\u2019s bid is continuously changing.<\/strong> This is because it depends on <strong>how many advertisers are bidding for that audience at that moment<\/strong>, or if they have <strong>lowered the bid<\/strong>. That\u2019s why we recommend you check it daily to see if it increases or decreases. Consequently, you will avoid missing potential quality opportunities.<\/li><\/ul>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>-LinkedIn Ads creatives: <\/strong>On the other hand, you have to <strong>check how your ads are performing individually<\/strong> because maybe you will have to <strong>make a decision related to stopping them or add new ones.<\/strong> However, <strong>LinkedIn\u2019s team<\/strong> always recommend <strong>change ads every two or three months maximum.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>-LinkedIn\u2019s team: <\/strong>Depending on whether you are managing a campaign with considerable investment, you can count on the support of LinkedIn\u2019s team. In our case, we usually have monthly meetings with them to get their feedback on what optimisations they would make in the LinkedIn campaigns.<\/li><\/ul>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In other posts, we talked about how to create a qualified LinkedIn Ads campaign, considering the targeting strategy, the ads format, the budget, ads copies and images. However, it\u2019s also essential to know how to develop effective LinkedIn campaign management. That\u2019s why in this post, we\u2019re going to explain tips to manage optimally your campaigns.<\/p>\n","protected":false},"featured_media":10568,"parent":0,"template":"","tags":[1189],"blog_cat":[],"blog_language":[],"class_list":["post-10561","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to develop an optimal LinkedIn campaign management? - Gotoclient<\/title>\n<meta name=\"description\" content=\"Need to develop an optimal LinkedIn campaign management? 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