{"id":1081,"date":"2019-02-14T09:00:57","date_gmt":"2019-02-14T08:00:57","guid":{"rendered":"http:\/\/3.121.245.112\/?post_type=blog&#038;p=1081"},"modified":"2021-08-24T05:40:13","modified_gmt":"2021-08-24T04:40:13","slug":"factores-clave-marketing-industrial-b2b","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/","title":{"rendered":"Factores clave y estrategias de marketing industrial B2B"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n<div class=\"blog-post-date\">\n    Feb 14 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<h2 class=\"wp-block-heading\">Factores clave y estrategias de marketing industrial B2B<\/h2>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El primer paso hacia el \u00e9xito es entender las&nbsp;<a href=\"https:\/\/www.gotoclient.com\/blog\/marketing-sector-industrial\" rel=\"noreferrer noopener\" target=\"_blank\" class=\"\">caracter\u00edsticas del sector y de los clientes potenciales.<\/a><\/p>\n\n\n\n<p>El proceso de compra no var\u00eda, es el mismo a la hora de comprar un ordenador que la maquinaria o los qu\u00edmicos para la empresa. Aunque lo que s\u00ed var\u00eda son los tiempos.<\/p>\n\n\n\n<p>Cuanto m\u00e1s grande sea el desembolso de capital, m\u00e1s largo ser\u00e1 el proceso de compra, pero las etapas no cambian:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Identificaci\u00f3n de la necesidad -><\/li><li>\u00b7 Comparaci\u00f3n de las soluciones al alcance -><\/li><li>\u00b7 Decisi\u00f3n -><\/li><li>\u00b7 Evaluaci\u00f3n<\/li><\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entonces, seguir con la estrategia tradicional de llamadas fr\u00edas no funciona, es importante captar la atenci\u00f3n del posible cliente para estar presentes cuando identifique alguna necesidad.&nbsp;<strong>Centrar la estrategia en el cliente<\/strong>, no en el producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Momento en el que se encuentra<\/li><li>\u00b7 Comunicaci\u00f3n bidireccional<\/li><li>\u00b7 Generar conversaci\u00f3n, no vender<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1050\" src=\"http:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-700x1050.jpg\" alt=\"\" class=\"wp-image-931\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-700x1050.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-250x375.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-768x1152.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-1120x1680.jpg 1120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-680x1020.jpg 680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-487x730.jpg 487w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-853x1280.jpg 853w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-120x180.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2-291x437.jpg 291w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg 1234w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Visto esto, entendemos el porqu\u00e9 del deterioro de las estrategias tradicionales. Los compradores ya no buscan a un comercial que les explique las novedades del sector porque su actitud es proactiva, buscan informaci\u00f3n (de f\u00e1cil acceso gracias a las tecnolog\u00edas) y comparan para decidir, utilizando herramientas como Google o las redes sociales.<\/p>\n\n\n\n<p>Una de las estrategias m\u00e1s eficaces para cumplir los objetivos de comunicaci\u00f3n para vender m\u00e1s:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>EL INBOUND MARKETING<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Atraer visitas a los espacios online de la empresa<\/li><li>\u00b7 Convertir el tr\u00e1fico en leads (clientes potenciales)<\/li><li>\u00b7 Transformar los leads en clientes reales<\/li><li>\u00b7 Realizar estrategias para deleitar a estos clientes<\/li><\/ul>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Consiste en su esencia en&nbsp;<strong>comunicarnos de manera relevante<\/strong>&nbsp;con nuestros leads y clientes. Adaptar el proceso de venta de la empresa al proceso de compra del lead.<\/p>\n\n\n\n<p>Esta estrategia suele aportar los siguientes beneficios:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Flujo de generaci\u00f3n de oportunidades de negocio en forma de leads<\/li><li>\u00b7 Mejora la notoriedad y la visibilidad de la marca<\/li><li>\u00b7 Posiciona la empresa como experta en la actividad<\/li><li>\u00b7 Alinea esfuerzos de marketing con ventas<\/li><\/ul>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si quieres saber m\u00e1s sobre Inbound Marketing puedes hacer&nbsp;<a href=\"https:\/\/www.gotoclient.com\/es\/inbound-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">click en este enlace<\/a>&nbsp;y te explicamos qu\u00e9 es y c\u00f3mo ponerlo en marcha en tu empresa.<\/p>\n\n\n\n<p>Si te interesa m\u00e1s saber sobre casos de \u00e9xito puedes&nbsp;<a href=\"https:\/\/www.gotoclient.com\/blog\/casos-de-exito-inbound-marketing\" rel=\"noreferrer noopener\" target=\"_blank\" class=\"\">entrar en este enlace.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"http:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-700x467.jpeg\" alt=\"\" class=\"wp-image-1085\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/Its-marketing.jpeg 1125w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Como hemos comentado antes, las redes sociales son un elemento a tener en cuenta en el sector.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SOCIAL MEDIA MARKETING<\/strong><\/p>\n\n\n\n<p>Sabemos que gran parte de la sociedad actual interact\u00faa en redes sociales y pasa gran tiempo en ellas, por lo que ser\u00eda un error obviar este canal de comunicaci\u00f3n que nos ofrece tantas posibilidades de interacci\u00f3n.<\/p>\n\n\n\n<p>El social media marketing consiste en todas aquellas acciones planificadas e implementadas en los medios sociales con objetivos de negocio.&nbsp;<\/p>\n\n\n\n<p>Aunque no vale todo, es imperativo estudiar el contexto de la empresa para adaptar las comunicaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 Identificar y comprender los medios sociales en los que se mueven los clientes<\/li><li>\u00b7 Analizar los propios recursos<\/li><li>\u00b7 Saber que probablemente deberemos destinar una partida a gastos de anuncios en social media<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si quieres saber m\u00e1s puedes entrar&nbsp;<a href=\"https:\/\/www.gotoclient.com\/es\/social-media-marketing\" rel=\"noreferrer noopener\" target=\"_blank\" class=\"\">en este enlace.<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>En resumen<\/strong>, las estrategias en el sector industrial encaradas a B2B deben centrarse mucho m\u00e1s en el cliente, en sus momentos y en generar comunicaciones bidireccionales para ser identificados como referentes en el sector.<\/p>\n\n\n\n<p>Trabajar muy bien la parte online de nuestra empresa, dar una imagen de confianza y conocimiento.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Request a Free <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Promotion<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy Consultation <\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><span class=\"hs-cta-node hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" id=\"hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" style=\"border-width:0px;\" height=\"375\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5.png\" alt=\"Request a digital promotion strategy consultation\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2351816, 'cd61a358-e447-4e1d-87b6-c6b963ea64d5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Factores clave y estrategias de marketing industrial B2B El primer paso hacia el \u00e9xito es entender las&nbsp;caracter\u00edsticas del sector y de los clientes potenciales. El proceso de compra no var\u00eda, es el mismo a la hora de comprar un ordenador que la maquinaria o los qu\u00edmicos para la empresa. Aunque lo que s\u00ed var\u00eda son [&hellip;]<\/p>\n","protected":false},"featured_media":931,"parent":0,"template":"","tags":[1189,1188],"blog_cat":[],"blog_language":[125],"class_list":["post-1081","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation","tag-b2b-promotions","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factores clave y estrategias de marketing industrial B2B - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factores clave y estrategias de marketing industrial B2B - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Factores clave y estrategias de marketing industrial B2B El primer paso hacia el \u00e9xito es entender las&nbsp;caracter\u00edsticas del sector y de los clientes potenciales. El proceso de compra no var\u00eda, es el mismo a la hora de comprar un ordenador que la maquinaria o los qu\u00edmicos para la empresa. Aunque lo que s\u00ed var\u00eda son [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1234\" \/>\n\t<meta property=\"og:image:height\" content=\"1851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/\",\"name\":\"Factores clave y estrategias de marketing industrial B2B - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr\",\"datePublished\":\"2019-02-14T08:00:57+00:00\",\"dateModified\":\"2021-08-24T04:40:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr\",\"width\":1234,\"height\":1851},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Factores clave y estrategias de marketing industrial B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Factores clave y estrategias de marketing industrial B2B - Gotoclient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Factores clave y estrategias de marketing industrial B2B - Gotoclient","og_description":"Factores clave y estrategias de marketing industrial B2B El primer paso hacia el \u00e9xito es entender las&nbsp;caracter\u00edsticas del sector y de los clientes potenciales. El proceso de compra no var\u00eda, es el mismo a la hora de comprar un ordenador que la maquinaria o los qu\u00edmicos para la empresa. Aunque lo que s\u00ed var\u00eda son [&hellip;]","og_url":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/","og_site_name":"Gotoclient","article_modified_time":"2021-08-24T04:40:13+00:00","og_image":[{"width":1234,"height":1851,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/","url":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/","name":"Factores clave y estrategias de marketing industrial B2B - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr","datePublished":"2019-02-14T08:00:57+00:00","dateModified":"2021-08-24T04:40:13+00:00","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/How-to-make-online-promotions-that-work-for-consumer-marketing2.jpg?wsr","width":1234,"height":1851},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/factores-clave-marketing-industrial-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Factores clave y estrategias de marketing industrial B2B"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/1081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/931"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=1081"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=1081"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=1081"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=1081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}