{"id":11232,"date":"2021-06-24T08:15:00","date_gmt":"2021-06-24T07:15:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11232"},"modified":"2021-08-24T05:40:15","modified_gmt":"2021-08-24T04:40:15","slug":"how-to-effectively-manage-your-linkedin-company-page","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/","title":{"rendered":"How to effectively manage your LinkedIn company page"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-effectively-manage-your-linkedin-company-page\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>How to effectively manage your LinkedIn company page<\/strong><\/strong><\/strong><\/strong><\/strong>?<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-currently-has-more-than-750-million-users-therefore-businesses-cannot-afford-not-to-be-on-this-social-network-that-s-why-in-this-post-we-re-going-to-explain-how-to-effectively-manage-your-linkedin-company-page\" style=\"font-size:24px\"><strong>LinkedIn currently has more than <a href=\"https:\/\/about.linkedin.com\/es-es?lr=1\" target=\"_blank\" rel=\"noreferrer noopener\">750 million users<\/a>. Therefore, businesses cannot afford not to be on this social network.<\/strong> <strong>That&#8217;s why in this post we&#8217;re going to explain how to effectively manage your LinkedIn company page<\/strong>.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-700x467.jpeg\" alt=\"How to manage your LinkedIn company page\" data-id=\"11226\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg\" data-link=\"https:\/\/gotoclient.com\/ca\/?attachment_id=11226\" class=\"wp-image-11226\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-768x512.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-1020x680.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg 1050w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before explaining how to manage your LinkedIn company page, if you <strong>have not registered your company on LinkedIn<\/strong>, this is the <strong>first thing<\/strong> you need to do. In this <strong><a href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-create-a-linkedin-company-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">post<\/a><\/strong>, we explain how.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-it-important-to-have-an-optimal-linkedin-company-page-management\" style=\"font-size:27px\"><strong><strong><strong>Why is it important to have an optimal LinkedIn company page management?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Having a LinkedIn company page is not just about creating it, managing and optimising it is essential. Here are some essential reasons why:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Increase awareness:<\/strong> Having an optimised Company page on LinkedIn provides the target audience the opportunity to know more about your products and services. If a company needs a specific service that you offer, it can find you easily. However, we also recommend you posting updated of your products and services.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Find new potential leads:<\/strong> If you continuously publish relevant information, offers or downloadable content that is of interest to your target audience, they will be more likely to convert into new leads.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; Help SEO.<\/strong> You can benchmark and analyse what kind of content they are doing to be successful. You can also identify what they are not doing that you could do in order to stand out.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-manage-your-linkedin-company-page-best-practices\" style=\"font-size:27px\"><strong><strong><strong>How to manage your LinkedIn company page? &#8211; Best practices<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-1-include-all-company-page-details\"><strong>1. Include all company page details<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>According to <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, a completed LinkedIn company page get 30% more views.<\/p>\n\n\n\n<p>So, it&#8217;s essential to invest time providing all about your company. Consequently, the target audience will find you easily.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-2-make-sure-your-images-are-updated\"><strong>2. Make sure your images are updated<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first thing that users see when visiting your company page is usually your logo and cover photo. That&#8217;s why both are very important. <\/p>\n\n\n\n<p>Keep your images aligned to your current company branding. On the other hand, make sure that your LinkedIn company page look &amp; feel is closer to your website. This will help you to customers identify your company faster.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-3-develop-a-content-plan\"><strong>3. Develop a content plan<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s essential to post on a continuous basis new content or updates in order to engage and inform to your audience.<\/p>\n\n\n\n<p>We recommend you sharing trends, blog posts, offers, and your services and products. <\/p>\n\n\n\n<p>On the other hand, LinkedIn also offers the Content Suggestions tool to help you to discover which topics your target audience interests ore. To do this, you have to click&nbsp;<em>Content <\/em>located at the top menu of your LinkedIn Company Page, then access <em>Trend Articles <\/em>and include the filters. Finally, you&#8217;ll automatically find the content you should provide according to your audience parameters.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"418\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-700x418.png\" alt=\"LinkedIn company page\" class=\"wp-image-11218\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-700x418.png 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-250x149.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-768x459.png 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-730x436.png 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-120x72.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m.-372x222.png 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.24.14-p.-m..png 931w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-4-think-about-the-visuals\"><strong>4. Think about the visuals<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Users don&#8217;t commonly spend a lot of time reading all LinkedIn posts. That&#8217;s why images must engage them through an illustrated statistic, graphics, among others.<\/p>\n\n\n\n<p>In addition, keep in mind that people increasingly prefer seeing video content. So, consider posting one video per week.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-5-customise-your-linkedin-company-page-cta\"><strong>5. Customise your LinkedIn company page CTA<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn allows you to customise your LinkedIn&#8217;s CTA next to the <em>Follow <\/em>button. To do this, you have to go to your company page, click on th<em>e Edit page <\/em>button and then click on <em>Buttons.<\/em><\/p>\n\n\n\n<p>There, you can choose one of the options that LinkedIn provides.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"439\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m..png\" alt=\"\" class=\"wp-image-11222\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m..png 585w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-250x188.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-120x90.png 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/Captura-de-Pantalla-2021-06-23-a-las-12.31.06-p.-m.-372x279.png 372w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-6-make-your-employees-engage-with-the-company-page\"><strong>6. Make your employees engage with the Company Page<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is essential that employees support the company&#8217;s website. For example, they should follow the LinkedIn page and every time a new post is published, click on like and share it.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-get-more-information-about-how-to-manage-your-linkedin-company-page\"><strong><em>Get more information about how to manage your LinkedIn company page<\/em><\/strong>.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to effectively manage your LinkedIn company page? LinkedIn currently has more than 750 million users. Therefore, businesses cannot afford not to be on this social network. That&#8217;s why in this post we&#8217;re going to explain how to effectively manage your LinkedIn company page. Before explaining how to manage your LinkedIn company page, if you [&hellip;]<\/p>\n","protected":false},"featured_media":11227,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-11232","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to manage effectively your LinkedIn company page | Gotoclient<\/title>\n<meta name=\"description\" content=\"Businesses cannot stay away from LinkedIn. Discover some key best practices to manage effectively your LinkedIn company page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to manage effectively your LinkedIn company page | Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Businesses cannot stay away from LinkedIn. Discover some key best practices to manage effectively your LinkedIn company page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/\",\"name\":\"How to manage effectively your LinkedIn company page | Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/how-to-effectively-manage-your-linkedin-company-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/06\/How-to-manage-your-LinkedIn-company-page.jpeg?wsr\",\"datePublished\":\"2021-06-24T07:15:00+00:00\",\"dateModified\":\"2021-08-24T04:40:15+00:00\",\"description\":\"Businesses cannot stay away from LinkedIn. 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