{"id":11454,"date":"2021-07-01T08:15:54","date_gmt":"2021-07-01T07:15:54","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=11454"},"modified":"2021-08-24T05:18:08","modified_gmt":"2021-08-24T04:18:08","slug":"linkedin-ads-specifications-the-essentials","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/","title":{"rendered":"LinkedIn Ads specifications &#8211; The essentials"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-ads-specifications-the-essentials\" style=\"font-size:33px\"><strong><strong><strong><strong><strong>LinkedIn Ads specifications &#8211; The essentials<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\" id=\"h-to-launch-an-effective-campaign-on-linkedin-it-s-essential-to-keep-in-mind-linkedin-ads-specifications-in-this-post-we-explain-to-you-the-essentials\" style=\"font-size:24px\"><strong>To launch an effective campaign on LinkedIn, it&#8217;s essential to keep in mind LinkedIn Ads specifications. In this post, we explain to you the essentials!<\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-700x467.jpeg\" alt=\"\" data-id=\"11455\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=11455\" class=\"wp-image-11455\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-700x467.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-250x167.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-730x487.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-120x80.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f-372x248.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg 750w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-b2b-companies-should-think-about-linkedin-ads\" style=\"font-size:27px\"><strong><strong><strong>Why B2B companies should think about LinkedIn Ads?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here we explain the top reasons why you should consider LinkedIn Ads:<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <\/strong>LinkedIn is the world&#8217;s largest professional network. Nowadays it has more than 700M members.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <strong><strong><strong>93% of marketers<\/strong>&nbsp;<\/strong><\/strong>confirm that LinkedIn is the most effective platform for business networking.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; LinkedIn is the optimal site to<strong> find potential decision-makers <\/strong>and <strong>engage them.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; This is a social networks where <strong>users invest time<\/strong> rather than waste it, unlike other platforms.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-targeting-options\" style=\"font-size:27px\"><strong><strong><strong>LinkedIn Ads targeting options<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn Ads has one of the most complete segmentation tools. You can specify accurately which type of audience you want to impact with your campaigns.  In our <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#third-first\" target=\"_blank\" rel=\"noreferrer noopener\">definitive guide<\/a><\/strong>, you&#8217;ll find key target audience segmentation tips and tricks.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-locations\"><strong>Locations<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Locations are a required field. Reach users from specific locations! LinkedIn offers the following options:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <\/strong>Include loctions.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Exclude locations.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Set a profile language<strong>.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-audience-attributes\"><strong>Audience attributes<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Company<\/span><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <\/strong>Company name.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Company industry: Market or industries where companies are operating.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Company size: Based on the employee number listed on the company page.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Company followers: Based on the follower number the companies have.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Company connections: First-degree connection of employees.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Demographics<\/span><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <\/strong>Member age.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member gender.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Education<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Field of study.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Degrees.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member schools.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Job experience<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Job title<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Job seniority:&nbsp;It describes the rank of responsibility and experience of the employee. <\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Job function:&nbsp;Department where the member works. <\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Years of experience<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member skills:&nbsp;Specify specific skills or abilities you want your target audience to have. <\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Interests<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member groups<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member interests<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Member traits: Types of device users usually use on LinkedIn.<\/li><\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-matched-audiences\"><strong>Matched Audiences<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Create customised audiences with the following options:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; <\/strong>Upload a company or contact list<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Develop <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a427551\" target=\"_blank\" rel=\"noreferrer noopener\">retargeting campaigns<\/a> with users who visited a page on your website, viewed your video ads, opened or submitted your lead gen forms, visited your LinkedIn company page, or members who clicked to attend your event.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Data integrations to develop audiences from your CRM.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Lookalike audience: impact users with closer attributes to your matched audience. Discover with <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a426092\" target=\"_blank\" rel=\"noreferrer noopener\">this link<\/a> how to create this type of audience.<\/li><\/ul>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-ads-formats-specifications\" style=\"font-size:27px\"><strong><strong><strong>LinkedIn Ads formats specificatio<\/strong><\/strong><\/strong>ns<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On below, we explain the LinkedIn specifications of each LinkedIn Ads format. In <strong><a href=\"https:\/\/gotoclient.com\/en\/definitive-guides\/the-linkedin-ads-definitive-guide\/#fourth\" target=\"_blank\" rel=\"noreferrer noopener\">this link<\/a><\/strong>, you can find crucial LinkedIn Ads formats best practices that might help your campaigns.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-single-image-ad\"><strong>Single Image Ad<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Ad name<\/strong>:&nbsp;<strong>Up to 255 characters<\/strong>, but it is optional.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Introductory text: <\/strong>LinkedIn allows to add a&nbsp;<strong>maximum of 600 characters,<\/strong>&nbsp;but it\u2019s recommended to write&nbsp;<strong>less than 150 characters for the desktop version to avoid truncations. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Headline text<\/strong>: Add copies with a&nbsp;<strong>maximum of 200 characters,<\/strong>&nbsp;but you should write&nbsp;<strong>up to 70 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Description<\/strong>: Use&nbsp;<strong>100 characters<\/strong>&nbsp;to&nbsp;<strong>show all the text<\/strong>&nbsp;and avoid truncations, but you can add a&nbsp;<strong>maximum of 300 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>URL:&nbsp;<\/strong>Must contain&nbsp;<strong>up to 2000 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>URL prefix<\/strong>:&nbsp;<strong>http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Images terms<\/strong>: LinkedIn\u2019s recommendations are to use a&nbsp;<strong>1200 x 627 pixels<\/strong>&nbsp;image, a format generating an average of&nbsp;<strong>38% more clicks<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7<strong> File types<\/strong>:&nbsp;You can include are&nbsp;<strong>JPG or PNG<\/strong>&nbsp;with a maximum&nbsp;<strong>size of 5MB<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; <strong>Images ratios<\/strong>:<ul><li><strong>1.91:1:<\/strong>&nbsp;horizontal and form desktop and mobile versions.<\/li><li><strong>1:1:<\/strong>&nbsp;square and for desktop and mobile versions.<\/li><li><strong>1:1.91:<\/strong>&nbsp;vertical and for mobile versions.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7<strong> CTA<\/strong>&nbsp;(call to action); You can choose between&nbsp;<strong>Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join Attend and Request Demo.<\/strong><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-video-ads\"><strong>Video Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Introductory texts:<\/strong> They are&nbsp;<strong>optional<\/strong>. It is allowed to add a&nbsp;<strong>maximum of 600 characters.<\/strong>&nbsp;For the desktop version, a headline text should include up to&nbsp;<strong>150 characters to avoid truncations.&nbsp;<\/strong>On the other hand, for the&nbsp;<strong>mobile versions,<\/strong>&nbsp;LinkedIn&nbsp;<strong>cuts copies with more than two lines (approximately up to<\/strong>&nbsp;<strong>90 characters).<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Headline text: <\/strong>It should include <strong>up to 70 characters<\/strong>&nbsp;to avoid truncation on most devices, but you can add a&nbsp;<strong>maximum of 200 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Video file type<\/strong>:&nbsp;It must be&nbsp;<strong>MP4.&nbsp;<\/strong>On the other hand, the<strong>&nbsp;video sound format&nbsp;<\/strong>has to be<strong>&nbsp;AAC or MPEG4.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>File size<\/strong>:&nbsp;It can be between&nbsp;<strong>75KB and 200MB<\/strong>. The&nbsp;<strong>video sound file<\/strong> has to be&nbsp;<strong>less than 64KHz.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7 Video length: It has from 3 seconds to 30 minutes<\/strong>. LinkedIn recommends adding&nbsp;<strong>30 frames per second.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7 Headline<\/strong>:&nbsp;It should include&nbsp;<strong>up to 70 characters<\/strong>&nbsp;to avoid truncation on most devices.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Landing URL page<\/strong>:&nbsp;It is&nbsp;<strong>required<\/strong>&nbsp;with a maximum of&nbsp;<strong>2,000 characters<\/strong>. The&nbsp;<strong>URL prefix<\/strong>&nbsp;has to begin with&nbsp;<strong>http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>CTAs: Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join Attend and Request Demo.<\/strong><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-carousel-ads\"><strong>Carousel Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Introductory text:&nbsp;<\/strong>LinkedIn allows to add a maximum of 255 characters but also recommends the same as for the single image ad and video ad.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Headline text:&nbsp;<\/strong>Each image card has to contain a<strong>&nbsp;maximum of two lines to avoid truncation.&nbsp;<\/strong>If a&nbsp;carousel ad&nbsp;<span>directs to a landing page,&nbsp;<\/span>there\u2019s<strong>&nbsp;a 45-character limit.&nbsp;<\/strong>For&nbsp;<strong>lead gen forms CTAs,&nbsp;<\/strong>the copy must contain&nbsp;<strong>up to 30 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Destination URL:&nbsp;<\/strong>It is required and it must contain&nbsp;<strong>up to 2000 characters.&nbsp;<\/strong>It has to&nbsp;<strong>begin with http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>File type<\/strong>: It&nbsp;must be&nbsp;<strong>JPG or PNG<\/strong>&nbsp;with a<strong>&nbsp;ratio 1:1.<\/strong> The&nbsp;<strong>max image dimension is 6012 x 6012 px.&nbsp;<\/strong>It\u2019s advisable to add images with&nbsp;<strong>1080 x 1080 px<\/strong>&nbsp;to avoid grey mailboxes around the images, generating a bad experience for the target audience. LinkedIn allows to include between&nbsp;<strong>2 and 10 cards<\/strong>&nbsp;with a&nbsp;<strong>maximum file size of 10MB.&nbsp;<\/strong>It\u2019s important to take into that it\u2019s&nbsp;<strong>not possible to add videos.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>CTAs: Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join Attend and Request Demo.<\/strong><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-message-ads\"><strong>Message Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7&nbsp;Message subject<\/strong>: It&nbsp;must be shorter than<strong>&nbsp;60 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7 Message text<\/strong>: It&nbsp;must be shorter than<strong>&nbsp;1500 characters<\/strong>&nbsp;and can also include up to&nbsp;<strong>3 hyperlinks<\/strong>. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7&nbsp;Footer: <\/strong>You can&nbsp;<strong>add an optional custom footer<\/strong>&nbsp;with a&nbsp;<strong>maximum of 2,500 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Banner image:<\/strong> It is optional, and the image size must be&nbsp;<strong>300 x 250 px&nbsp;<\/strong>and&nbsp;<strong>2MB.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Landing page URL:&nbsp;<\/strong>It is required, and it must contain&nbsp;<strong>up to 1,024 characters.&nbsp;<\/strong>It has to&nbsp;<strong>begin with http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>CTAs: <\/strong>Use<strong>&nbsp;up to 20 characters for the CTAs.<\/strong><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-conversation-ads\"><strong>Conversation Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Ad Name: <\/strong>It is optional. You have to add a maximum of 50 characters.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7&nbsp;<strong>Message subject:<\/strong> It&nbsp;must be shorter than&nbsp;<strong>60 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7&nbsp;<strong>Message text:<\/strong> It&nbsp;has to include up to&nbsp;<strong>1,500 characters.<\/strong> Also, you can&nbsp;<strong>insert top 5 buttons<\/strong>&nbsp;with&nbsp;<strong>20 characters on each.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00b7&nbsp;Footer: <\/strong>You can&nbsp;<strong>add an optional custom footer<\/strong>&nbsp;with a&nbsp;<strong>maximum of 2,500 characters.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Landing page URL:&nbsp;<\/strong>It is required, and it must contain&nbsp;<strong>up to 1,024 characters.&nbsp;<\/strong>It has to&nbsp;<strong>begin with http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-event-ads\"><strong>Event Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Event name<\/strong>: It should contain&nbsp;a maximum of&nbsp;<strong>55 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Introductory text<\/strong>: It has to be&nbsp;shorter than&nbsp;<strong>600 characters.&nbsp;<\/strong>However, LinkedIn recommends introducing&nbsp;<strong>150 ch.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Image<\/strong>:&nbsp;It must be&nbsp;<strong>4:1 aspect radio<\/strong>. It will be pulled from the Event page to the Event Ad.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-medium-font-size wp-block-heading\" id=\"h-dynamic-ads\"><strong>Dynamic Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follower Ads<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Company Name: <\/strong>You can introduce up to&nbsp;<strong>25 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Ad Description:&nbsp;<\/strong>It has to be up to&nbsp;<strong>70 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7<strong>Ad Headline<\/strong>: It has to include up to&nbsp;<strong>50 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7&nbsp;<strong>CTAs: visit careers, visit company, visit jobs visit life.<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Spotlight Ads<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Company Name: <\/strong>You can introduce up to&nbsp;<strong>25 characters,<\/strong>&nbsp;and the&nbsp;<strong>ad size image&nbsp;<\/strong>must be&nbsp;<strong>100 x 100 pixels.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Ad Description:&nbsp;<\/strong>It has to be up to&nbsp;<strong>70 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7<strong>Ad Headline<\/strong>: It has to include up to&nbsp;<strong>50 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Brackground image<\/strong>: It&#8217;s optional and its size is 300 x 250 pixels. The&nbsp;<strong>company logo<\/strong>&nbsp;and&nbsp;<strong>the background images type<\/strong>&nbsp;have to be&nbsp;<strong>JPG or PNG<\/strong>&nbsp;with a file size of&nbsp;<strong>2MB.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Landing page URL:&nbsp;<\/strong>It is required, and it must contain&nbsp;<strong>up to 500 characters.&nbsp;<\/strong>It has to&nbsp;<strong>begin with http:\/\/ or https:\/\/.<\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7&nbsp;<strong>CTAs: <strong>Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join Attend and Request Demo.<\/strong><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Job Ads<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Ad Description:&nbsp;<\/strong>It has to be up to&nbsp;<strong>70 characters<\/strong>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00b7 <strong>Company Name: <\/strong>You can introduce up to&nbsp;<strong>25 characters,<\/strong>&nbsp;and the&nbsp;<strong>ad size image&nbsp;<\/strong>must be&nbsp;<strong>100 x 100 pixels.<\/strong><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-get-more-information-about-how-to-run-an-effective-linkedin-ads-campaign\"><strong><em>Get more information about how to run an effective LinkedIn Ads campaign<\/em><\/strong>.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Ads specifications &#8211; The essentials To launch an effective campaign on LinkedIn, it&#8217;s essential to keep in mind LinkedIn Ads specifications. In this post, we explain to you the essentials! Why B2B companies should think about LinkedIn Ads? Here we explain the top reasons why you should consider LinkedIn Ads: &#8211; LinkedIn is the [&hellip;]<\/p>\n","protected":false},"featured_media":11455,"parent":0,"template":"","tags":[1186],"blog_cat":[],"blog_language":[],"class_list":["post-11454","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-linkedin-ads-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Ads specifications - The essentials | Gotoclient<\/title>\n<meta name=\"description\" content=\"To launch an effective LinkedIn campaign, it&#039;s essential to consider LinkedIn Ads specifications. We explain to you the essentials!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads specifications - The essentials | Gotoclient\" \/>\n<meta property=\"og:description\" content=\"To launch an effective LinkedIn campaign, it&#039;s essential to consider LinkedIn Ads specifications. We explain to you the essentials!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T04:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/\",\"name\":\"LinkedIn Ads specifications - The essentials | Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr\",\"datePublished\":\"2021-07-01T07:15:54+00:00\",\"dateModified\":\"2021-08-24T04:18:08+00:00\",\"description\":\"To launch an effective LinkedIn campaign, it's essential to consider LinkedIn Ads specifications. We explain to you the essentials!\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr\",\"width\":750,\"height\":500,\"caption\":\"LinkedIn Ads specifications\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"LinkedIn Ads specifications &#8211; The essentials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn Ads specifications - The essentials | Gotoclient","description":"To launch an effective LinkedIn campaign, it's essential to consider LinkedIn Ads specifications. We explain to you the essentials!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn Ads specifications - The essentials | Gotoclient","og_description":"To launch an effective LinkedIn campaign, it's essential to consider LinkedIn Ads specifications. We explain to you the essentials!","og_url":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/","og_site_name":"Gotoclient","article_modified_time":"2021-08-24T04:18:08+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/","url":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/","name":"LinkedIn Ads specifications - The essentials | Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr","datePublished":"2021-07-01T07:15:54+00:00","dateModified":"2021-08-24T04:18:08+00:00","description":"To launch an effective LinkedIn campaign, it's essential to consider LinkedIn Ads specifications. We explain to you the essentials!","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/07\/photo-1616588181828-71dca6d32e9f.jpeg?wsr","width":750,"height":500,"caption":"LinkedIn Ads specifications"},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/linkedin-ads-specifications-the-essentials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"LinkedIn Ads specifications &#8211; The essentials"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/11454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/11455"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=11454"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=11454"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=11454"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=11454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}