{"id":12211,"date":"2021-10-28T10:10:29","date_gmt":"2021-10-28T09:10:29","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=12211"},"modified":"2021-10-28T12:12:43","modified_gmt":"2021-10-28T11:12:43","slug":"how-to-create-google-analytics-4-event-tracking","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/how-to-create-google-analytics-4-event-tracking\/","title":{"rendered":"How to create Google Analytics 4 Event Tracking"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-google-analytics-4-event-tracking\" style=\"font-size:33px\"><strong>How to create Google Analytics 4 Event Tracking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong>Google Analytics 4 Event tracking allows you to follow up specific users&#8217; activities.  <\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-700x525.jpeg\" alt=\"\" data-id=\"12247\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=12247\" class=\"wp-image-12247\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-700x525.jpeg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-250x188.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-768x576.jpeg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-1020x765.jpeg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-730x548.jpeg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-120x90.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking-372x279.jpeg 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-4-Event-Tracking.jpeg 1074w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-google-analytics-4-event-tracking-help-your-business\" style=\"font-size:27px\"><strong>How can Google Analytics 4 Event tracking help your business?<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Analytics tracks page views. However, users don&#8217;t follow a specific route. They click pages, popups, etc. That&#8217;s why Google Analytics created the event tracking to let\u00a0<a target=\"_blank\" href=\"https:\/\/gotoclient.com\/en\/guides\/the-b2b-lead-generation-definitive-guide\/\" rel=\"noreferrer noopener\"><strong>businesses follow-up these interactions<\/strong><\/a>. Some of the interactions you can track are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Submit a form<\/li><li>&#8211; View a popup<\/li><li>&#8211; Click on a button<\/li><li>&#8211; Click on a popup<\/li><li>&#8211; Download a file<\/li><li>&#8211; Share a page<\/li><\/ul>\n\n\n\n<p>On the other hand, Google Analytics offers the bellow events&#8217; types:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-8bf3a335-73a4-4ddd-8ba1-f6266456b2d5\"><li>&#8211; <a href=\"https:\/\/www.optimizesmart.com\/automatically-collected-events-in-google-analytics-4-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automatically collected events<\/a><\/li><li>&#8211; <a href=\"https:\/\/www.lovesdata.com\/blog\/enhanced-measurement\" target=\"_blank\" rel=\"noreferrer noopener\">Enhanced measurement events<\/a><\/li><li>&#8211; <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Recommended events<\/a><\/li><li>&#8211; <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Custom events<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a href=\"https:\/\/landingpages.gotoclient.com\/video-pill-the-lead-generation-follow-up-plan-with-adrian-falk\" class=\"block-button\" target=\"_blank\">\n    [Video] Get the latest insights to develop an effective B2B lead generation follow-up<\/a>\n<style type=\"text\/css\">\n    #button-block_617a7f0d1f268 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-set-up-google-analytics-4-event-tracking\" style=\"font-size:27px\"><strong>How to set up Google Analytics 4 Event tracking<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To create Google Analytics events, you must add a code to the site you want to track. The event code has to follow this order:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Category:<\/strong>\u00a0The type of category you want to track\u2014for example, videos, PDFs, buttons, pop-ups, among others.<\/li><li><strong>Action:\u00a0<\/strong>The interaction you want to follow up (download, the name of the button clicked, the played video, etc.).<\/li><li><strong>Label (optional)<\/strong>: Additional information of the event, such as the name of the video, file downloaded, among others.<\/li><li><strong>Value (optional)<\/strong>: The value assigned to the event.<\/li><li><strong>Fields Objects (optional):<\/strong> Finally, you have to indicate if the <em>non-interaction <\/em>has taken place. So, a false non-interaction means that it took place, and, by contrast, a true non-interaction didn&#8217;t happen. <\/li><\/ol>\n\n\n\n<p>On below, we attach the GA code that has to be modified as explained above.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><em>ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);<\/em><\/pre>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-create-custom-dimensions-and-events-in-the-analytics-interface\" style=\"font-size:22px\"><strong>Create custom dimensions and events in the analytics interface<\/strong><\/h4>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Custom dimensions:\u00a0<\/strong><\/strong>After creating the mentioned codes, the next step is making custom dimensions. Go to &#8220;Configure&#8221;, click on &#8220;Custom Definitions&#8221;, and click on &#8220;Create custom dimensions&#8221;. Next, you&#8217;ll have to select the scope to &#8220;Event&#8221; and add a dimension name and description. Finally, you&#8217;ll have to choose the event parameter.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Events:\u00a0<\/strong>Go to &#8220;Configure&#8221;, click on &#8220;Events&#8221;, click on &#8220;Modify Event&#8221;, and select &#8220;Create&#8221;. Then, introduce the modification name, click on the parameter to choose the condition. After that, click on &#8220;Operator&#8221; to select one of the different conditional operators.<\/p>\n\n\n\n<p>Under &#8220;Modify parameters&#8221;, you&#8217;ll see that your event is already added. In &#8220;New value&#8221;, you have to introduce the modification name. In the end, click on &#8220;Create&#8221;.<\/p>\n\n\n\n<div style=\"height:108px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusions\" style=\"font-size:27px\"><strong>Conclusions<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google Analytics 4 Event tracking is a crucial tool to follow-up relevant conversions. This will help you to optimise your campaigns effectively.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"background-color:#f0f0f0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-request-consultation-about-how-to-boost-your-b2b-campaigns-on-google\"><strong><em>Request consultation about how to boost your B2B campaigns on Google!<\/em><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><a href=\"https:\/\/gotoclient.com\/en\/contact\/\" class=\"cta-button  \" target=\"_blank\">\n    <span>Request Consultation<\/span>\n<\/a>\n<style type=\"text\/css\">\n    #cta-button-block_60c374c64b9e5 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to create Google Analytics 4 Event Tracking Google Analytics 4 Event tracking allows you to follow up specific users&#8217; activities. How can Google Analytics 4 Event tracking help your business? Google Analytics tracks page views. However, users don&#8217;t follow a specific route. They click pages, popups, etc. That&#8217;s why Google Analytics created the event [&hellip;]<\/p>\n","protected":false},"featured_media":12247,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-12211","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create Google Analytics 4 Event Tracking - Gotoclient<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 Event tracking allows you to follow-up users&#039; activities. It helps to have a deeper control of your website conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/how-to-create-google-analytics-4-event-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create Google Analytics 4 Event Tracking - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 Event tracking allows you to follow-up users&#039; activities. 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