{"id":13142,"date":"2022-01-05T06:11:00","date_gmt":"2022-01-05T05:11:00","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13142"},"modified":"2021-12-23T09:25:10","modified_gmt":"2021-12-23T08:25:10","slug":"the-most-optimal-ways-that-brands-are-talking-about-sustainability","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/the-most-optimal-ways-that-brands-are-talking-about-sustainability\/","title":{"rendered":"The most optimal ways that brands are talking about sustainability"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-the-most-optimal-ways-that-brands-are-talking-about-sustainability\" style=\"font-size:33px\"><strong>The most optimal ways that brands are talking about sustainability<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45.7%\">\n<h3 class=\"wp-block-heading\"><strong><strong><a href=\"https:\/\/trends.google.com\/trends\/explore?date=2015-01-01%202021-10-28&amp;geo=GB&amp;q=%2Fm%2F0d063v,%2Fg%2F11ffw48fw6,%2Fm%2F0kh6b,%2Fg%2F11h__ycv0g,%2Fg%2F11bxb8pd3y\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> confirms a concern about sustainability. That&#8217;s why it&#8217;s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability.<\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability.jpeg\" alt=\"\" data-id=\"13143\" data-full-url=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability.jpeg\" data-link=\"https:\/\/gotoclient.com\/en\/?attachment_id=13143\" class=\"wp-image-13143\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability.jpeg 580w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability-250x250.jpeg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability-150x150.jpeg 150w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability-320x320.jpeg 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability-120x120.jpeg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2021\/12\/Sustainability-372x372.jpeg 372w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-dark-gray-background-color has-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies are beginning to build a story about climate change. Below, we show the most optimal ones according to <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/future-of-marketing\/creativity\/brands-strategies-effective-sustainable-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\"><strong><strong><strong>Ways that brands are talking about sustainability<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>The behaviour-changer<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brands tell stories to change their audiences&#8217; behaviour towards sustainability. For example, <a href=\"https:\/\/www.ikea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ikea<\/a> allows users to build their furniture. Also, when they no longer want it, they can return it to Ikea to resell it.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>The alternative<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies show their product as the perfect alternative to contribute against climate change and improve sustainability.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-specialist\" style=\"font-size:25px\"><strong>The specialist<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sustainability can be helped in a multitude of ways. That is why brands need to specialise in one area to stand out and be remembered.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.iceland.co.uk\/\" rel=\"noreferrer noopener\">Iceland Food<\/a>\u00a0created an ad where they showed removing all palm oil.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-compromiser\" style=\"font-size:25px\"><strong>The compromiser<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fighting against climate change requires a change in consumers behaviour. That&#8217;s why some brands guide them with small steps to get used to it. Moreover, they see that it is the solution and the right thing to do.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-dreamer\" style=\"font-size:25px\"><strong>The dreamer<\/strong><\/h4>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Marketing campaigns must inspire the target audience to encourage action against climate change. It will be more likely that users want to start taking action in sustainability by inspiring them.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\"><meta charset=\"utf-8\"><strong>Conclusions<\/strong><\/h3>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Companies can have an essential role in society, but they must know how to communicate it in order to cause an effect. Also, <a href=\"https:\/\/gotoclient.com\/en\/blog\/digital-strategies-based-on-the-technology-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">technology<\/a> it&#8217;s a key factor to take into account. That&#8217;s why you should consider one or more of the strategies mentioned to encourage users to help the sustainability. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>The most optimal ways that brands are talking about sustainability Google confirms a concern about sustainability. That&#8217;s why it&#8217;s important that brands know how to talk about it. In this post, we show you the most optimal ways that brands are talking about sustainability. Companies are beginning to build a story about climate change. Below, [&hellip;]<\/p>\n","protected":false},"featured_media":13143,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[],"class_list":["post-13142","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The most optimal ways that brands are talking about sustainability - Gotoclient<\/title>\n<meta name=\"description\" content=\"It&#039;s important that brands know how to talk about sustainability. 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