{"id":13620,"date":"2022-04-04T15:29:56","date_gmt":"2022-04-04T14:29:56","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=13620"},"modified":"2023-01-12T18:34:34","modified_gmt":"2023-01-12T17:34:34","slug":"linkedin-sigue-siendo-la-mejor-plataforma-para-campanas-b2b-en-2022","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/linkedin-sigue-siendo-la-mejor-plataforma-para-campanas-b2b-en-2022\/","title":{"rendered":"LinkedIn, the best platform for B2B campaigns in 2022"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-is-still-the-best-platform-for-b2b-campaigns-in-2022\"><strong>LinkedIn is still the best platform for B2B campaigns in 2022<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    Apr 04 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since its creation in 2002, LinkedIn has not stopped growing at any time. Currently, it has more than <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">800 million active users<\/a> worldwide, of which the majority are in the United States (174M+) and Europe (163M+). Of the total, <a href=\"https:\/\/www.statista.com\/statistics\/194459\/frequency-with-which-registered-us-linkedin-users-update-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">it is estimated that around 16% are active daily<\/a> and 48% monthly. On the other hand, <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">more than 57 million companies have their business page<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Although <a href=\"https:\/\/blog.hootsuite.com\/social-media-statistics-for-social-media-managers\" target=\"_blank\" rel=\"noreferrer noopener\">it is still far from being the social network with the largest number of users<\/a>, the difference with LinkedIn lies in its audience. It is the largest network of professionals that there has ever been, and this generates a completely unknown business opportunity in the history of the media: the possibility of targeting decision makers within specific companies or industries.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn is, in fact, the best platform for lead generation (<a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-tips-what-you-must-know-b2b-marketing-jerome-knyszewski\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of all leads generated on social media come from LinkedIn<\/a>). On LinkedIn, 4 out of 5 users make business decisions, and <a href=\"https:\/\/www.slideshare.net\/LImarketingsolutions\/the-case-for-b2b-marketing-on-linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">92% of B2B marketers use this platform more than any other<\/a>. More than 60 million users are senior influencers. <\/p>\n\n\n\n<p>Every week, <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noreferrer noopener\">more than 49 million people go to LinkedIn to look for a job. Of these, 6 people are hired every minute that passes.<\/a> But that is only a small part of what happens on the platform, since it has 15 times more content impressions than job offers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"307\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-700x307.webp\" alt=\"LinkedIn sigue siendo la mejor plataforma para campa\u00f1as B2B en 2022\" class=\"wp-image-13621\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-700x307.webp 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-250x110.webp 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-768x337.webp 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-320x140.webp 320w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-1020x447.webp 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-730x320.webp 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-120x53.webp 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x-372x163.webp 372w, https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/04\/shutterstock_1389885470-scaled-oqfsq8d49qcp8079up2618hjsktddb3883n7xguhl4_1600x.webp 1140w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-linkedin-is-the-most-trusted-social-network\" style=\"font-size:30px\"><strong><strong><strong>LinkedIn is the most trusted social network.<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-a-must-for-any-b2b-campaign\" style=\"font-size:25px\"><strong><meta charset=\"utf-8\"><strong><strong>A must for any B2B campaign<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\">If you&#8217;re launching a B2B marketing campaign, you should definitely consider using LinkedIn. It is not only a social network that does not stop growing, but its advertising platform has a segmentation capacity without equivalent in the current market. By industry, by company, by the number of employees, by seniority&#8230; There are many filters and very good results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-the-most-trusted-social-network\" style=\"font-size:25px\"><strong><strong><strong>The most trusted social network<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another great differential of LinkedIn is the trust that users have in the platform. Many social networks have struggled in the past, but LinkedIn remains the most trusted social network by consumers. This is a unique opportunity for those looking to generate engagement within the platform. Are you already thinking about how to take advantage of it?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-the-fortune-500-most-used-platform\" style=\"font-size:25px\"><strong><strong><strong>The Fortune 500 most used platform<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>LinkedIn users are not only of a higher seniority, they are not only decision makers, they not only relate more and better with the platform but also belong to the most important companies in the world. <a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-115417#:~:text=LinkedIn%20continues%20its%20reign%20as,over%20the%20past%20few%20years.\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn is the most used social network among members of Fortune 500 companies<\/a>, which makes it even more attractive to activate B2B campaigns and search for quality leads.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is still the best platform for B2B campaigns in 2022 since its creation in 2002 from all over the world.<\/p>\n","protected":false},"featured_media":13621,"parent":0,"template":"","tags":[1189],"blog_cat":[],"blog_language":[122],"class_list":["post-13620","blog","type-blog","status-publish","has-post-thumbnail","hentry","tag-b2b-lead-generation","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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