{"id":14070,"date":"2022-06-29T14:38:08","date_gmt":"2022-06-29T13:38:08","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&p=14070"},"modified":"2022-06-29T14:39:38","modified_gmt":"2022-06-29T13:39:38","slug":"5-platforms-for-b2b-demand-generation-campaigns","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/","title":{"rendered":"5 platforms for B2B demand generation campaigns"},"content":{"rendered":"\n
\n
\n Jun 29 \u00b7 Blog
\n \n <\/path><\/svg>\n Share\n <\/a>\n \n <\/path><\/svg>\n Share\n <\/a>\n \n <\/path><\/svg>\n Tweet\n <\/a>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n\n\n\n
\n
\n

5 platforms for\u00a0 B2B demand generation campaigns\u00a0<\/h1>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

I\u2019m a B2B marketer defining my strategy. I have defined an audience, I know my budget, and I know what I want to say, but I still have one question left: where will I say it? Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?  <\/p>\n\n\n\n

<\/div>\n\n\n\n

We have talked a lot about LinkedIn, which remains the best platform for B2B demand generation campaigns. But LinkedIn is not the only option: there are other platforms to take into consideration. Here\u2019s  a list of the best five platforms for B2B demand generation campaigns, with their pros and cons:  <\/p>\n\n\n\n

<\/div>\n\n\n\n

5. Facebook\/Instagram<\/strong> <\/p>\n\n\n\n

Facebook and Instagram are still the most used social media platforms, so at a time when we are all prosumers, our audience will likely be active at one of them at some point. For B2B though, you might have two problems with these platforms: first, since they\u2019re not platforms for work, it might be difficult to segment the right professionals, and second, people usually use them to have their minds off their work, so your audience might be less available to interact with work-related content.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n

4. Twitter<\/strong> <\/p>\n\n\n\n

This platform is no longer what it used to be, but it is still one of the most used platforms in 2022. Although as brands it is sometimes difficult for us to generate leads and even involve people in our conversations, Twitter is still a good option to try retargeting campaigns, since its users usually spend a lot of time on it. <\/p>\n\n\n\n

<\/div>\n\n\n\n

3. Youtube\/Tiktok<\/strong> <\/p>\n\n\n\n

If you have a brand campaign, you want to increase awareness, or simply want to gather views, probably you should be thinking about including these platforms in your strategy. Both are among the most used platforms, and they are not going anywhere. Tiktok is usually preferred when you target younger audiences, while YouTube gives a great segmentation tool based on keywords and topics, for example. An important number: this year, 80% of total web traffic will be for video visualisation<\/a>. <\/p>\n\n\n\n

<\/div>\n\n\n\n

2. Google<\/strong> <\/p>\n\n\n\n

Yes, we know, this one isn\u2019t a social platform like the others on this list, but we can\u2019t avoid mentioning it. Google is the most used search engine and is a directory of all the websites in the world. Is the place where people go every time they want to buy a new product or change a vendor, so we can\u2019t ignore it in our B2B strategy. <\/p>\n\n\n\n

<\/div>\n\n\n\n

1. LinkedIn<\/strong> <\/p>\n\n\n\n

LinkedIn still is the best platform available for B2B campaigns. 80% of the leads generated in social media come from here<\/a>, and although is not the biggest in terms of audience, is one of the most trusted social media platforms<\/a> and 97% of the B2B marketers use it for content distribution. Its segmentation tool is very powerful, and it\u2019s 100% developed to target professionals. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Bonus track: Xing<\/strong> <\/p>\n\n\n\n

Xing it’s a platform that connects professionals, and they use it to find new jobs and share knowledge. Basically, it\u2019s the German equivalent to Linkedin. If you\u2019re planning a campaign in Germany, Austria or Switzerland, you should consider Xing. In these three countries, LinkedIn has 19 million users, while Xing\u2019s last count was 17 million. According to Xing, most of its users are experienced professionals, executives or managers, and more than a third have a university degree. If you’re a B2B marketer looking for decision-makers in German companies, you should definitely consider using Xing.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0<\/p>\n","protected":false},"featured_media":14071,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[122],"class_list":["post-14070","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-english"],"acf":[],"yoast_head":"\n5 platforms for B2B demand generation campaigns - Gotoclient<\/title>\n<meta name=\"description\" content=\"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 platforms for B2B demand generation campaigns - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T13:39:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/\",\"name\":\"5 platforms for B2B demand generation campaigns - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr\",\"datePublished\":\"2022-06-29T13:38:08+00:00\",\"dateModified\":\"2022-06-29T13:39:38+00:00\",\"description\":\"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr\",\"width\":2048,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 platforms for B2B demand generation campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 platforms for B2B demand generation campaigns - Gotoclient","description":"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"5 platforms for B2B demand generation campaigns - Gotoclient","og_description":"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0","og_url":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/","og_site_name":"Gotoclient","article_modified_time":"2022-06-29T13:39:38+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/","url":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/","name":"5 platforms for B2B demand generation campaigns - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr","datePublished":"2022-06-29T13:38:08+00:00","dateModified":"2022-06-29T13:39:38+00:00","description":"Which platforms should I choose to post content on?\u202fAnd to implement a lead generation campaign? What about brand awareness campaigns?\u00a0\u00a0","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2022\/06\/5-platforms-for-B2B-demand-generation-campaigns-.png?wsr","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/5-platforms-for-b2b-demand-generation-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"5 platforms for B2B demand generation campaigns"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/14070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/14071"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=14070"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=14070"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=14070"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=14070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}