{"id":3299,"date":"2016-12-01T13:41:01","date_gmt":"2016-12-01T12:41:01","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=3299"},"modified":"2019-12-16T10:14:17","modified_gmt":"2019-12-16T09:14:17","slug":"why-tech-brand-marketing-consistency-is-key-and-why-you-should-care","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/","title":{"rendered":"Why tech brand marketing consistency is key and why you should care"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Why tech brand marketing consistency is key and why you should care<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    Dec 01 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When you search on Google for any tech brand logo image, you usually find&nbsp;<a href=\"https:\/\/www.google.es\/search?q=lenovo+logo&amp;biw=1311&amp;bih=1211&amp;tbm=isch&amp;tbo=u&amp;source=univ&amp;sa=X&amp;sqi=2&amp;ved=0ahUKEwig2sLkvdLQAhXLPBQKHau3D-oQsAQIGg\" target=\"_blank\" rel=\"noreferrer noopener\">results like this one<\/a>.&nbsp;Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then&nbsp;<a href=\"http:\/\/www.ofertaman.com\/2015\/07\/15-descuento-lenovo-el-corte-ingles.htm\" target=\"_blank\" rel=\"noreferrer noopener\">you might even find this<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tech brand marketing consistency does not only relate to your logo, obviously. It relates to all those elements that are used to communicate with your community.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">    <div class=\"vertical-divider\" style=\"height: 96%;\"><\/div>\n\n<style type=\"text\/css\">\n    #vertical-divider-block_5d855cd397cbc {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-700x525.gif\" alt=\"\" class=\"wp-image-981\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-700x525.gif 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-250x188.gif 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-768x576.gif 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-730x548.gif 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-120x90.gif 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand-372x279.gif 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Some examples include:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; The&nbsp;<strong>brand usage<\/strong>&nbsp;(all that\u2019s included in your brand guidelines or brand book), or the application of all your brand visual elements.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; The&nbsp;<strong>brand voice<\/strong>&nbsp;or the corporate tone of voice (the way your contents are written, the way you use the language).<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; Your&nbsp;<strong>brand positioning<\/strong>&nbsp;and what it stands for (what your brand believes in and what its values are).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong>The way brands use all these elements will have strong implications key brand assets, such as:<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; <strong>Brand awareness<\/strong>. The more consistent your brand is, the bigger their capacity to recognise it will be.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; <a rel=\"noreferrer noopener\" style=\"font-weight: bold;\" href=\"http:\/\/searchcio.techtarget.com\/definition\/brand-recognition\" target=\"_blank\">Brand recognition<\/a>, or how consumer will be able to correctly identify your brand.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; <strong>Customer satisfaction<\/strong>. We humans tend to like better what we know and what we feel is solid.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; <a rel=\"noreferrer noopener\" style=\"font-weight: bold;\" href=\"https:\/\/www.thebalance.com\/how-to-identify-brand-attitude-2296864\" target=\"_blank\">Consumer brand attitude<\/a>&nbsp;(or the state of mind that the consumer will view your brand with).&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&#8211; <strong>(r)etailer or reseller engagement<\/strong>&nbsp;(or the way the your distribution will become attached and defend your brand). Retailers care about traffic and consumer demand. Having stronger consistent demand from consumers will increase their engagement with your brand.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Request a Free Digital Promotion Strategy Consultation <\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><span class=\"hs-cta-node hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" id=\"hs-cta-cd61a358-e447-4e1d-87b6-c6b963ea64d5\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cd61a358-e447-4e1d-87b6-c6b963ea64d5\" style=\"border-width:0px;\" height=\"375\" width=\"500\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2351816\/cd61a358-e447-4e1d-87b6-c6b963ea64d5.png\" alt=\"Request a digital promotion strategy consultation\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2351816, 'cd61a358-e447-4e1d-87b6-c6b963ea64d5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Why tech brand marketing consistency is key and why you should care When you search on Google for any tech brand logo image, you usually find&nbsp;results like this one.&nbsp;Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then&nbsp;you might even find this. Tech brand [&hellip;]<\/p>\n","protected":false},"featured_media":3288,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[122],"class_list":["post-3299","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-english"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why tech brand marketing consistency is key and why you should care - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why tech brand marketing consistency is key and why you should care - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"Why tech brand marketing consistency is key and why you should care When you search on Google for any tech brand logo image, you usually find&nbsp;results like this one.&nbsp;Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then&nbsp;you might even find this. Tech brand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Gotoclient\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-16T09:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/\",\"url\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/\",\"name\":\"Why tech brand marketing consistency is key and why you should care - Gotoclient\",\"isPartOf\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr\",\"datePublished\":\"2016-12-01T12:41:01+00:00\",\"dateModified\":\"2019-12-16T09:14:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gotoclient.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/gotoclient.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why tech brand marketing consistency is key and why you should care\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gotoclient.com\/en\/#website\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"name\":\"Gotoclient\",\"description\":\"Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\"},\"alternateName\":\"GTC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gotoclient.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gotoclient.com\/en\/#organization\",\"name\":\"Gotoclient\",\"alternateName\":\"GTC\",\"url\":\"https:\/\/gotoclient.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"contentUrl\":\"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png\",\"width\":240,\"height\":266,\"caption\":\"Gotoclient\"},\"image\":{\"@id\":\"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/gotoclient\/\",\"https:\/\/www.linkedin.com\/company\/gotoclient\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why tech brand marketing consistency is key and why you should care - Gotoclient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/","og_locale":"en_US","og_type":"article","og_title":"Why tech brand marketing consistency is key and why you should care - Gotoclient","og_description":"Why tech brand marketing consistency is key and why you should care When you search on Google for any tech brand logo image, you usually find&nbsp;results like this one.&nbsp;Furthermore when the brand logo is manipulated by someone that does not fall into the brand company owner direct relationship, then&nbsp;you might even find this. Tech brand [&hellip;]","og_url":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/","og_site_name":"Gotoclient","article_modified_time":"2019-12-16T09:14:17+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/","url":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/","name":"Why tech brand marketing consistency is key and why you should care - Gotoclient","isPartOf":{"@id":"https:\/\/gotoclient.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage"},"image":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage"},"thumbnailUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr","datePublished":"2016-12-01T12:41:01+00:00","dateModified":"2019-12-16T09:14:17+00:00","breadcrumb":{"@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#primaryimage","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/10\/brand.gif?wsr","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/gotoclient.com\/en\/blog\/why-tech-brand-marketing-consistency-is-key-and-why-you-should-care\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotoclient.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/gotoclient.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Why tech brand marketing consistency is key and why you should care"}]},{"@type":"WebSite","@id":"https:\/\/gotoclient.com\/en\/#website","url":"https:\/\/gotoclient.com\/en\/","name":"Gotoclient","description":"Marketing Agency","publisher":{"@id":"https:\/\/gotoclient.com\/en\/#organization"},"alternateName":"GTC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotoclient.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gotoclient.com\/en\/#organization","name":"Gotoclient","alternateName":"GTC","url":"https:\/\/gotoclient.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","contentUrl":"https:\/\/gotoclient.com\/wp-content\/uploads\/2025\/07\/gotoclient_logo_icon.png","width":240,"height":266,"caption":"Gotoclient"},"image":{"@id":"https:\/\/gotoclient.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/gotoclient\/","https:\/\/www.linkedin.com\/company\/gotoclient"]}]}},"_links":{"self":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog\/3299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media\/3288"}],"wp:attachment":[{"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/media?parent=3299"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/tags?post=3299"},{"taxonomy":"blog_cat","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_cat?post=3299"},{"taxonomy":"blog_language","embeddable":true,"href":"https:\/\/gotoclient.com\/en\/wp-json\/wp\/v2\/blog_language?post=3299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}