{"id":3447,"date":"2016-10-22T12:47:50","date_gmt":"2016-10-22T11:47:50","guid":{"rendered":"https:\/\/gotoclient.com\/?post_type=blog&#038;p=3447"},"modified":"2021-08-24T05:39:59","modified_gmt":"2021-08-24T04:39:59","slug":"4-respuestas-sobre-definir-buyer-personas","status":"publish","type":"blog","link":"https:\/\/gotoclient.com\/en\/blog\/4-respuestas-sobre-definir-buyer-personas\/","title":{"rendered":"4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"blog-post-date\">\n    Oct 22 \u00b7 Blog<div class=\"blog-post-date__social\">\n    <a href=\"#\" class=\"social social--f\" rel=\"nofollow\" aria-label=\"Share on facebook\">\n        <svg class=\"facebook\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,4V7H17A1,1 0 0,0 16,8V10H19V13H16V20H13V13H11V10H13V7.5C13,5.56 14.57,4 16.5,4M20,2H4A2,2 0 0,0 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--li\" rel=\"nofollow\" aria-label=\"Share on linkedin\">\n        <svg class=\"linkedin\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19,19H16V13.7A1.5,1.5 0 0,0 14.5,12.2A1.5,1.5 0 0,0 13,13.7V19H10V10H13V11.2C13.5,10.36 14.59,9.8 15.5,9.8A3.5,3.5 0 0,1 19,13.3M6.5,8.31C5.5,8.31 4.69,7.5 4.69,6.5A1.81,1.81 0 0,1 6.5,4.69C7.5,4.69 8.31,5.5 8.31,6.5A1.81,1.81 0 0,1 6.5,8.31M8,19H5V10H8M20,2H4C2.89,2 2,2.89 2,4V20A2,2 0 0,0 4,22H20A2,2 0 0,0 22,20V4C22,2.89 21.1,2 20,2Z\"><\/path><\/svg>\n        Share\n    <\/a>\n    <a href=\"#\" class=\"social social--tw\" rel=\"nofollow\" aria-label=\"Share on twitter\">\n        <svg class=\"twitter\" fill=\"#000000\" height=\"15\" viewBox=\"0 0 24 24\" width=\"15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M22.46,6C21.69,6.35 20.86,6.58 20,6.69C20.88,6.16 21.56,5.32 21.88,4.31C21.05,4.81 20.13,5.16 19.16,5.36C18.37,4.5 17.26,4 16,4C13.65,4 11.73,5.92 11.73,8.29C11.73,8.63 11.77,8.96 11.84,9.27C8.28,9.09 5.11,7.38 3,4.79C2.63,5.42 2.42,6.16 2.42,6.94C2.42,8.43 3.17,9.75 4.33,10.5C3.62,10.5 2.96,10.3 2.38,10C2.38,10 2.38,10 2.38,10.03C2.38,12.11 3.86,13.85 5.82,14.24C5.46,14.34 5.08,14.39 4.69,14.39C4.42,14.39 4.15,14.36 3.89,14.31C4.43,16 6,17.26 7.89,17.29C6.43,18.45 4.58,19.13 2.56,19.13C2.22,19.13 1.88,19.11 1.54,19.07C3.44,20.29 5.7,21 8.12,21C16,21 20.33,14.46 20.33,8.79C20.33,8.6 20.33,8.42 20.32,8.23C21.16,7.63 21.88,6.87 22.46,6Z\"><\/path><\/svg>\n        Tweet\n    <\/a>\n<\/div>\n<\/div>\n<style type=\"text\/css\">\n    #blog-post-date-block_5d855b919be75 {\n        background: ;\n        color: ;\n    }\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Si nunca has o\u00eddo hablar de ellos, te estar\u00e1s preguntando, \u00bfy qu\u00e9 es un Buyer Persona? Estos entes son la pieza fundamental en tu estrategia de marketing y ventas.<\/p>\n\n\n\n<p style=\"font-size:18px\">Conoces los datos de ventas pero, \u00bfconoces a tus compradores? A partir de ahora, a esos compradores, vamos a llamarles Buyer Personas. Y vamos a ponerles nombre. Y cara.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-700x467.jpg\" alt=\"\" class=\"wp-image-3434\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-700x467.jpg 700w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-250x167.jpg 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-768x512.jpg 768w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-1680x1120.jpg 1680w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-1020x680.jpg 1020w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-730x487.jpg 730w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-1280x853.jpg 1280w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-120x80.jpg 120w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/buyer-personas-372x248.jpg 372w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong>\u00bfPor qu\u00e9 es importante que sepamos&nbsp;definir Buyer Personas? <\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\">Te ofrecemos&nbsp;hasta 4 respuestas:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\"><strong>1. Modelo customer-centric<\/strong>. El proceso de compra de nuestros clientes ha cambiado y nuestra forma de proceder a vender debe adaptarse. No hay nada m\u00e1s gratificante para un comprador que encontrar lo que estaba buscando. El modelo de marketing tradicional centrado en las ventas debe extinguirse,&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/blogs.icemd.com\/blog-customer-centric-customer-experience\/tendencias-del-futuro-del-customer-experience\/\" target=\"_blank\">centrarse en el cliente<\/a>, escuch\u00e1ndole y&nbsp;sabiendo c\u00f3mo ayudarle.&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>2. El mensaje adecuado<\/strong>. Se acab\u00f3 el meg\u00e1fono. \u00bfCu\u00e1nto ruido informativo pueden&nbsp;llegar a recibir tus clientes en un d\u00eda? Tenemos que saber qu\u00e9 temas interesan a nuestros potenciales clientes, hablarles de ello en la justa medida, y con el tono adecuado.<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>3.<\/strong> <strong>En el momento adecuado<\/strong>. \u00bfConoces el d\u00eda a d\u00eda de tu prototipo de cliente? Es importante saber cu\u00e1l es el canal adecuado para comunicarte con \u00e9l y en qu\u00e9 momento del d\u00eda. Si le enviamos un email, \u00bflo leer\u00e1 directamente desde su Smartphone?<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>4. A la persona adecuada<\/strong>. Pongamos todo lo anterior en una batidora. La informaci\u00f3n y el contenido que cuidadosamente has creado s\u00f3lo dar\u00e1n su fruto si finalmente llegan al cliente potencial indicado, a tu Buyer Persona.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/landingpages.gotoclient.com\/ebook-como-crear-buyer-personas-paso-a-paso?hsCtaTracking=ec266f75-7fde-4eb7-95ed-4fdb1ea80d84%7Cd24238c6-1e99-40ac-b56b-9d8f2dcf4950\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/descragar-ebook-how-to-create-buyer-personas.png\" alt=\"\" class=\"wp-image-3442\" width=\"490\" height=\"244\" srcset=\"https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/descragar-ebook-how-to-create-buyer-personas.png 305w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/descragar-ebook-how-to-create-buyer-personas-250x124.png 250w, https:\/\/gotoclient.com\/wp-content\/uploads\/2019\/11\/descragar-ebook-how-to-create-buyer-personas-120x59.png 120w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas Si nunca has o\u00eddo hablar de ellos, te estar\u00e1s preguntando, \u00bfy qu\u00e9 es un Buyer Persona? Estos entes son la pieza fundamental en tu estrategia de marketing y ventas. Conoces los datos de ventas pero, \u00bfconoces a tus compradores? A partir de ahora, a esos [&hellip;]<\/p>\n","protected":false},"featured_media":3435,"parent":0,"template":"","tags":[],"blog_cat":[],"blog_language":[125],"class_list":["post-3447","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_language-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas - Gotoclient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotoclient.com\/en\/blog\/4-respuestas-sobre-definir-buyer-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas - Gotoclient\" \/>\n<meta property=\"og:description\" content=\"4 Respuestas sobre por qu\u00e9 es importante definir Buyer Personas Si nunca has o\u00eddo hablar de ellos, te estar\u00e1s preguntando, \u00bfy qu\u00e9 es un Buyer Persona? 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